Making the Most of Client Connections

April 7, 2022, 2:00 pm-3:00 pm ET

Networking, Pitching

With ASJA’s in-person conference making its triumphant return this spring, it’s time to talk about expanding portfolios through Client Connections. How can you best prepare, pitch and follow up? In our next virtual education webinar, ASJA members Jeanette Hurt and Erin O’Donnell will share their tips to help you seal the deal. Plus, former editor and frequent Client Connections participant Richard Eisenberg will give us the skinny on what works and doesn’t for editors. Join us on Thursday, April 7, at 2 pm ET—which leaves a few weeks to put those tips in action before the meeting.






Webinar Speakers

Richard Eisenberg

Richard Eisenberg was, until January 2022, the managing editor of Next Avenue, the PBS site for people 50+, and editor of its Money & Policy and Work & Purpose channels, where he worked often with talented members of ASJA who freelance for the site. Previously, he was front page finance editor at Yahoo!, special projects director/money editor at Good Housekeeping, and executive editor of Money. He is currently a freelance writer and editor for Next Avenue and People magazine, among other outlets, and co-host of the Friends Talk Money podcast.

Jeanette Hurt

Jeanette Hurt is the best-selling author of “Wisconsin Cocktails,” “The Unofficial ALDI Cookbook,” as well as “Drink Like a Woman,” “The Joy of Cider: All You Ever Wanted To Know About Drinking and Making Hard Cider,” and 10 other books on food and drink. She did the TedxOshkosh Talk: “The Real Truth About the Wisconsin Brandy Old Fashioned.” She is currently writing “The Whiskey Sour” for the University of Kentucky Press, “The Dehydrating Foods Cookbook” for Alpha Books, and she regularly contributes to Forbes, Alcoholprofessor and Glug, among other publications. She lives in Milwaukee.

Erin O’Donnell

A former senior editor for Natural Health magazine, Erin O’Donnell writes about health, science, nutrition, and parenting. She recently ghost-wrote a book on families and stress and has written recent stories about the impact of social media use on mental health in older adults, efforts to improve diversity in cancer drug trials, and how to launch a virtual parent-child book group during the pandemic. She also produces marketing materials for universities and hospitals. She lives with her husband and two sons near Lake Michigan in Milwaukee.