Client Connections

Only ASJA professional members who are currently in good standing can register for Client Connections events. If you are joining ASJA to participate in an upcoming Client Connections event, you must apply for professional membership at least six to eight weeks before the event. Only new members who have been accepted and paid in full three weeks before the event are eligible to participate. 

Client Connections attracts editors from the some of the most well known clients, publications and marketing agencies as well as top literary agents in book publishing. These individuals are looking for journalists, content marketing writers, and authors who write on a variety of subjects, everything from science to travel. Approximately two months before Client Connections, a list of participating clients will be posted on the ASJA website, on this page.

For in-person Client Connections, meetings take place in an assigned room at the Annual Conference venue. Detailed instructions will be sent to you before the conference begins.

All meetings for Client Connections 2023 take place by phone. For your scheduled meeting, the client will contact you using the phone number you provided during registration.

Registration for Client Connections will be announced a month before meeting assignments are made. Registration and payment for the conference is required in order to register for Client Connections. 

Once you register and the signup period opens, you can peruse the list of clients available during Client Connections.

Absolutely not. Our clients are guaranteed that they will not receive emails or phone calls from our members before the Client Connections event. If this happens, clients may pull out of the event altogether. Members who violate this rule may be prevented from participating in future Client Networking events or may have their ASJA membership revoked.

Once the signup period opens, you will have a week to make your client selections. At the end of the signup period, the lottery assigns meetings. You can sign up or make changes to your selections at any time during that window. 

If you are seeking editorial or content writing assignments, make sure you are qualified to write for a particular publication or marketing agency. Editors will only continue to participate in Client Connections if the writers they meet are a good fit for their needs. Please do not request meetings with clients if you are unfamiliar with their market or do not have the qualifications they are seeking. Before making your selections, research each client and their outlet.

Each year, the event co-chairs will decide how many clients each member can select to meet with during the sign-up period. This number will vary each year based on the number of clients who sign up. We recommend that members sign up for as many clients as possible, as long as they are qualified. The more selections you make, the greater the chance ofreceiving appointments in the lottery. Also remember, if you only choose clients from well-known publications or agencies, you will be competing against a larger pool of members. Members who select both well-known and more specialized clients (perhaps from smaller publications or agencies) are more likely to get appointments.

What’s low-paying for one writer is adequate for another. Established writers may decide to pursue lower-paying gigs if they are in their wheelhouse and have a low “PITA” factor, making their hourly rates worthwhile. Some established writers will accept lower rates if an assignment allows them to branch out into a new specialty or an interesting topic.

Registration will be open for a full week, and will be promoted many months in advance. We strongly encourage you to make note of the dates, because we cannot honor sign-ups after that window closes. Registration fees cannot be refunded to members who miss the signup period.

You will receive a list of your meetings and times via email.

No. Client Connections is a lottery program. Clients are available for a limited time during the event, and certain clients are in high demand. The lottery is conducted via computer so that it is as fair and as impartial as can be. 

There is no guarantee that your picks will result in an appointment, though members typically receive at least one appointment. Members who choose the maximum number of clients are more likely to receive at least one appointment.

If you make just two choices, then you get two chances in a random drawing for the people you picked. We would advise you to choose the maximum number allowed to increase your chances of receiving appointments. 

Appointments are assigned through a software program used for Client Connections. The software provides everyone an equal chance of getting their selection.

We strongly encourage members to make sure they really want to meet with the clients they choose. If you decide to drop any of your appointments, let us know so we can assign it to another member. We cannot exchange appointments after they are assigned. Registration fees cannot be refunded if appointments are dropped.

We do our best to confirm all participating clients several times. Unfortunately, clients may have medical, family, or work emergencies that force them to arrive late or even cancel at the last minute. We will make our best effort to reschedule meetings either later that day, or at a later date via phone. 

Please take the time to read the information provided by participating clients to learn what they’re looking for. Often during the meetings, clients simply want to learn a little bit about you, your background, and your expertise. Some are seeking writers with a platform and a following. Others want to hear specific pitches and ideas, and, of course, you will want to present a book idea or two to a literary agent. 

Meetings are only nine minutes long, and time limits are strictly enforced to ensure that the client can meet with their next appointments. You must conclude your meeting at the end of the allocated time. Please be kind and considerate of the editors and agents and your fellow members by honoring the time limit. 

If you are meeting with an editor, research their publication to get a grasp for what they cover. When we hear complaints from editors after an event, it’s often about writers who arrived unprepared. Read editors’ descriptions carefully before you register and before you prepare your pitches. 

If you are pitching, practice your pitch to make sure it can be delivered in the time allotted. Don’t forget to calculate time for introductions and questions. Your meeting must end at the nine-minute market, even if you have not finished delivering a pitch. 

For Tele-Connections the client will be calling you. Check your phone to make sure it is charged and that you have good reception. If you are using a headset, ensure that it is in good working order. 

Please do not take Tele-Connections meetings in busy areas with a lot of noise or distractions. Put barking dogs, children, and significant others in a remote room, outside, or away from your office to minimize noise and distraction. Minimize background noise as much possible so the person on the other end is not straining to hear you.

From time to time, clients are late for appointments. In that event, we ask for your patience grace, and courtesy. Clients may be stuck in traffic or in a meeting that ran long. If this happens, we will let you know. We encourage you to use this time to breathe deeply and prepare for your meeting. If clients have to miss a meeting with you, we will do our very best to arrange an alternative time for you to connect.

We know that emergencies can come up. If that happens, you must let Client Connections co-chairs know as soon as possible, so that your meeting can be assigned to another member. If you cancel an appointment, you cannot reschedule, and we will not replace your appointment with another or refund any part of your registration.

Editors fill out the descriptions about their publications and their pay rates themselves; we do not interview or fact-check them. Sometimes a publication changes its pay rates or editors mistype their information. Mistakes happen, and situations change. Both are out of our control.

Yes. By participating in Client Connections, you agree to act in a courteous and professional manner. This is a fast-paced event that must run smoothly to allow for successful meetings. Deviating even slightly from the rules (trying to remain at your meeting longer than the allotted time, for example) is very disruptive and unkind to both your editor and your fellow members. Anyone who violates the rules outlined here will not be allowed to participate and may even be prohibited from participating in future events.

We are always looking for clients to invite to both the in-person and virtual events. If you work with a client with whom you have a good relationship, please consider sharing them with fellow members by inviting them to take part. If you want to meet someone from a particular dream publication, we warmly welcome your help in inviting them to participate! We are always looking for volunteers to reach out to editors, agents and content marketing managers in advance of our signature events. Contact the co-chairs with your suggestions or if you’d like to join our team of volunteers.