The SEO Secret Sauce: Think Like Google
November 3, 2021, 3:00pm-4:00pm ET
Why is SEO like eating rocks? You struggle to rank high in Google, but it’s fiendishly difficult. Even when you manage to rank, your efforts invariably sink in the content morass. Then Google comes along with its next alliteratively-named update and — wham! — you’re in the dumps.
It turns out things are getting better when it comes to SEO. It’s not magic. It’s not rocket science or even computer science. In its secret heart, SEO comes down to empathy.
The Think Like Google Webinar takes the mystery and magic out of SEO, and shows even beginners how to do it right, with key tools and a simple, intuitive process.
Tom Gerencer is the author of the SEO how-to book Think Like Google: How to use SEO and empathy to rank, convert, and profit no matter how much they change the rules. He built a personal finance site from 0 to 600,000 readers per month in 18 months. Tom is an ASJA member, content writer, and editor in the fields of marketing, science, tech, business, and the outdoors. He’s a regular contributor to HP Tech Takes and Boys’ Life, with articles in The Boston Globe Magazine, Fast Company, Outdoor Life, and Costco Connection, and editing clients like Groupon, Poker.org, and Adorama. Tom has written over 1,500 high-traffic articles with more than 70 million readers worldwide.