Breaking Into New Markets: Tips for Working with International Clients

Julie Stewart is a writer, editor, and communications strategist on a mission to help people and brands create content that informs and inspires. Her editorial work has appeared in publications such as Men’s Health, AARP The Magazine, EatingWell, Prevention, SELF, Everyday Health, Shape, WebMD, and Medscape. Her content marketing and communications work spans clients in healthcare, higher education, K-12 education, and housing.

Scott Stransky is the Founder and Content Lead at Thrū Content. When he’s not studying the neuropsychology of buying behavior or overseeing production of award-worthy, high-converting content for clients, you can usually find him having one-way conversations through the television to motivate his beloved Chicago Cubs to play better, lifting (too) heavy weights at the gym, or frolicking (yes, frolicking) in parks and pedestrian areas with his rescue dogs, Gus and Ella, somewhere in Lisbon, Portugal.

Michelle Rafter is a Portland, Ore., business ghostwriter and editor for CEOs and some of the world’s largest management consulting firms. She regularly collaborates with global author teams on research reports, whitepapers, articles, and other content across a breadth of business topics, and has ghosted or contributed to five books on management, HR, and workplace issues. Previous to ghostwriting, Michelle was a business and technology journalist whose work has appeared in top US news outlets and business and general interest magazines.

Charmaine Seitz is a writer, designer, and analyst who reported for almost 20 years in the Palestinian town of Ramallah, writing about the peak years of the Oslo negotiations process from 1993 – 2012. She also traveled in the Middle East and North Africa region, freelancing for US publications and writing and editing for educational institutions and various companies and organizations. She has been published in the Economist, Janes intelligence Digest, The Nation, In These Times, MERIP, San Francisco Chronicle, and other publications. She currently lives in Pennsylvania where she manages a communications consulting company, Seitz Communications, that serves the international humanitarian aid and development sector. Her company produces writing, editing, design, and grant proposals for non-profit organizations, focusing on gender equality, child rights, refugees and displacement, and conflict situations. Currently about half of her clients are located outside of the United States, in the Middle East and North Africa, West Africa, and Latin America.