Teri Slavik-Tsuyuki

Teri is a passionate community creator and storyteller who works at the intersection of marketing and community development to envision, design, activate and tell the stories of places that are designed on purpose to improve people’s lives. She writes about commuinity design and development, wellness in the built enrivonment, how consumer insights drive the design of places and spaces, and new home trends. She was the Chief Marketing Officer for the largest communtiy developer in the US for eleven years, and led community planning coast-to-coast. Today she works with some of the most innovative communtiy developers and entreprenuers to identify deep consumer insights and create places people connect with and experieces that matter. 

Teri is Co-chair of the Global Wellness Institute’s Wellness Communities & Real Estate Initiative, and Assistant Chair of the Urban Land Institute’s Residential Neighborhood Development Council. Her work has been featured in USA Today, Washington Post, Forbes, CNN Business, Fox Business, BUILDER Magazine, ProBuilder Magazine, Builder+Developer, Best in American Living, and she is a frequent speaker at national real estate and design events. She spearheaded the America at Home Study at the start of the COVID-19 pandemic to understand changes in consumer behavior which may have lasting impacts on home and community design and resulted in the design and construction of a concept home awarded the Gold Nugget Grand Award for Most Flexible Floorplan. She has a Masters (Honors) in Integrated Marketing Communications from Northwestern University, and a B.A. in Communications and Sociology from Simon Fraser University.

info Subjects

General

Business & Finance
Lifestyle
Wellness

Specialties

Real Estate. Community Development. New Home Design and Construction.

notepad Skills

  • Articles
  • Blog posts
  • Communications strategy
  • Copywriting
  • Brochures
  • Feature writing
  • Ideation
  • Marketing personas
  • Podcasts (writing)
  • Content marketing
  • News releases
  • Profiles
  • Q&A
  • Conference/meeting coverage

notepad Writing Credits

The Builders Daily. BUILDER Magazine. ProBuilder Magazine. Builder & Developer Magazine. Bestinamericanliving.com. Professional Remodeler Magazine.

star Awards, Honors, Appointments

National Association of Homebuilders – National Sales & Marketing Council 2022 Gold Award Best Graphic Continuity (Unscripted Interior Design re-brand)

National Association of Homebuilders – National Sales & Marketing Council 2022 Gold Award Best Digital Marketing Campaign (Unscripted Interior Design re-brand)

National Association of Homebuilders – National Sales & Marketing Council 2022 Silver Award Best Website (Unscripted Interior Design re-brand)

National Association of Homebuilders – National Sales & Marketing Council 2022 Silver Award Best Special Promotion (Unscripted Interior Design re-brand)

National Association of Homebuilders – National Sales & Marketing Council 2021 Silver Award Best Brochure – Master Planned Community 

Selected Work

As author, unless indicated otherwise.

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Some Call It 'Soft Infrastructure': Some Know it Can Save Lives

One in a series of articles on wellness communities and real estate, featuring interviews with experts in various fields of wellness published by The Builders Daily, curculated digitally to the builder/developer and real estate investment audience. 

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Living Now: America at Home Study Concept Home

Feature article for ProBuilder Magazine on the first-ever post-pandemic concept home designed and constructed based on consumer insights from the America at Home Study. The article outlines the design principles used in the design of the home and narrates a journey through the home showcasing the specific floorplan and features and the reasons why for each. Wellness was a driving factor in the home design as were the social and cultural implications of life with COVID and the new values and experiences people expressed abour their homes and communities. 

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America at Home: Consumers Place More Importance on Wellbeing

The first in a second series of feautre articles reporting on the findings from the America at Home Study and the impacts COVID had on how people value, livein and want to experience home and community as a result. This piece focused on the difference in wellbeing outcomes comparing wave one and wave two of the study and the impacts that has for home and community design. 

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