What Journalists and Content Marketing Writers Need to Know about GEO
December 3, 2025, 1:00 pm-2:00 pm ET
ASJA, Content Marketing, Freelance Life, Freelancing, Journalism, Marketing, Productivity, TipsWith about half of consumers currently using AI-powered search, SEO strategies are falling in importance. Enter generative engine optimization, or are they? During search queries, GEO is extracting answers from online writing and serving them up as quick takeaways. Given this massive change, and online publications’ search traffic dropping, do keywords still matter? How should GEO change your writing strategy? This session will give you an overview of the new and evolving search landscape, with tips for how to approach it, fine-tuning your skills.
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Free
Public
$20
Panelists
Ashley Mann is a tech-focused comms strategist and co-founder of The Colab. She specializes in GEO-optimized visibility – designing narratives and content structures that help companies surface inside AI search while still winning traditional earned media. With 15+ years leading communications across agencies and high-growth tech, Ashley blends narrative strategy, LLM behavior, and business outcomes to help brands show up exactly where modern audiences are looking.
Debbie Abrams Kaplan is a journalist and content marketing writer who went from keyword stuffing to keyword strategy as the SEO landscape changed over time. Debbie writes primarily in the healthcare and business realms, for startups to Fortune 500 companies like Mastercard and JPMorganChase. She is also the lead editor for Inc. and Fast Company’s thought leadership programs, where AI has become the hottest business topic.
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ASJA, Content Marketing, Freelance Life, Freelancing, Journalism, Marketing, Productivity, Tips