ASJA Exclusive: AI and the Writing Profession
January 28, 2026, 1:00 pm-2:00 pm ET
ASJA, Freelance Life, Freelancing, Journalism, Personal, Productivity, Running Your Business, Tips, Writing SkillsAI is changing the writing profession. But is it a powerful productivity tool or an existential threat to the field?
For ASJA’s first webinar of 2026, noted business author and writer Josh Bernoff will present new research on the opportunities and threats that AI represents to self-employed writers, including findings tailored exclusively to ASJA members.
The research is based the “AI and the Writing Profession” survey of close to 1,200 nonfiction writers that Bernoff and Gotham Ghostwriters conducted in fall 2025. Their goal: to provide dependable data that corporate, editorial, content, and publishing professionals can use to make informed decisions about writers, AI, and the media and communications ecosystem that relies on them.
Enough ASJA members participated in the survey that Bernoff agreed to present findings customized to the interests and goals of freelancers and other independent writers who make up the vast majority of ASJA members.
During this 1-hour presentation, expect to learn:
- How writing professionals are using AI in their work
- What the range is of attitudes about it
- How AI will affect the writing profession over the long term
Register here.
Members
Free
Public
$20
Panelist
Josh Bernoff, proprietor of Bernoff.com. Bernoff is a business book and writing expert, and works with business authors as a coach, editor, and ghostwriter. Book projects on which he has collaborated on have generated over $20 million for their authors. He’s written nine business books, including Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters — A Comprehensive Guide for Authors (Amplify, 2023). He was previously senior vice president, idea development at Forrester, the business and technology research and consulting firm.
Michelle Rafter is a Portland, Oregon, ghostwriter who collaborates with business leaders on books and other thought leadership content. Rafter wrote ASJA’s free e-book, “Building an Independent Writing Business,” and is the current ASJA publications chair. She represents ASJA on the planning committee for the Andy Awards for excellence in collaborative writing, and chaired the 2023 ASJA annual conference. She was previously an award-winning journalist covering business, technology, transportation, and workplace issues for national business and consumer publications.
Details
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ASJA, Freelance Life, Freelancing, Journalism, Personal, Productivity, Running Your Business, Tips, Writing Skills