Business & Finance
Education
Government & Politics
Science
Technology
Arts & Culture
- Susan Mangiero, PhD, CFA, MFA is a 15-year veteran of the financial services, financial technology, and insurance industry. She understands the importance of teamwork in setting goals, identifying the needs of information end-users, and producing deliverables on time, and within budget. Unlike many business writers, Susan held various line jobs, including derivatives/currency/bond trader, compliance risk manager, investigative economist, expert witness, investment manager, university professor, corporate trainer, and content management start-up entrepreneur. She has a unique perspective about how successful companies operate, market their products, and grow. Susan is a Certified Fraud Examiner.
- Susan’s articles and interviews have appeared in publications including, American Bankruptcy Institute Journal, American Bar Association Expert Alert, American Society of Journalists and Authors Magazine, Association of Financial Professionals Exchange, Bankers Magazine, Bloomberg Benefits & Executive Compensation News, Business Valuation Update, CFA Magazine, Corporate Counsel, Executive Decision, Family Foundation Advisor, Financial Times, Fintech Nexus News, Hedge Fund Review, Investment Lawyer, Journal of Corporate Treasury Management, Mergers & Acquisitions, New York Times, Pension & Benefits Daily, RISK, Valuation Strategies, and Wall Street Journal.
- Her content marketing, corporate training, and writing experience includes projects with or for technology developers, asset managers, valuation professionals, institutional and retail insurance company marketing teams, corporate treasurers, attorneys, U.S. and international regulators, policymakers, certification training organizations, and universities.
- She holds a PhD in finance, an MBA in finance, and an M.A. in Economics. Susan wrote her MFA in Creative & Professional Writing thesis about brand storytelling.
- Susan’s numerous publications include: 1 business book; 1 book about kindness; chapters in 4 business books; over 100 presentations to attorneys, CEOs, CFOs, middle managers and executives with accounting, financial, IT, legal, and operations responsibilities; over 1,000 blog posts about business ethics, productivity tools, and financial industry trends; more than 50 articles in leading business and technology journals and magazines; and dozens of presentations prepared as a ghostwriter for industry executives.
Subjects
General
Specialties
Compliance, Economics, Education, Finance, Financial Services, Financial Technology, Hedge Funds, Insurance, Investment Management, Regulatory
Skills
- E-books
- Curriculum
- Content marketing
- Advertorials
- Blog posts
- Books
- Brochures
- Case studies
- Communications strategy
- Conference coverage
- Donor communications
- Editing
- Feature writing
- Ghostwriting
- Ideation
- Investigative reporting
- Op-Ed
- Podcasts
- Podcasting
- Project management
- Q&A
- Scripts
- Scriptwriting
- Social media
- Speechwriting
- Technical writing
- Web copy
- White papers
- Conference/meeting coverage
- Articles
- Copywriting
- Marketing personas
- News releases
- Podcasts (writing)
Writing Credits
Susan Mangiero’s articles and interviews have appeared in publications including, American Bankruptcy Institute Journal, American Bar Association Expert Alert, American Society of Journalists and Authors Magazine, Association of Financial Professionals Exchange, Bankers Magazine, Bloomberg Benefits & Executive Compensation News, Business Valuation Update, CFA Magazine, Corporate Counsel, Executive Decision, Family Foundation Advisor, Financial Times, Fintech Nexus News, Hedge Fund Review, Investment Lawyer, Journal of Corporate Treasury Management, Mergers & Acquisitions, New York Times, Pension & Benefits Daily, RISK, Valuation Strategies, and Wall Street Journal.
Book Credits
Risk Management for Pensions, Endowments, and Foundations (John Wiley & Sons, 2005)
Awards, Honors, Appointments
“Best Blog” Award from Pensions & Investments, a Crain Publication for www.pensionriskmatters.com blog – Grew readership to 1.4+ million viewers
Selected Work
As author, unless indicated otherwise.
5 Tips for Creating Great Content from a Journalist-Turned Marketer
Content marketers help their audience understand how to solve their business problems. “5 Tips for Creating Great Content from a Journalist-Turned-Marketer” addresses the importance of using content to build trust between a buyer and seller, explains why brand stories are so powerful, and discusses the role of content performance metrics.
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