Rita Colorito

An award-winning freelance health and wellness journalist, I thrive on turning science-backed information and medical jargon into compelling narratives, engaging service journalism, and original SEO-optimized content. Whenever possible, I tackle medical misinformation. I strive to create content that is accessible, empathetic, and trustworthy. 

I write blogs, feature articles, and medical reference patient-education content for publications and digital media outlets. I also create content marketing writing for health and lifestyle brands, associations, foundations, hospitals, healthcare systems, and healthcare plans. I collaborate with internal and external stakeholders, subject matter experts, and C-suite executives to produce bylined and ghosted copywriting, web content, and thought leadership. I also work through several content agencies, including Contently, Skyword, Manifest Media, and Linkwell Health.

I’m a big-picture thinker who minds the details. Before becoming a fulltime freelance writer, I served as editor of several association magazines and newsletters. I understand how design and story packaging impact the user experience. I enjoy working as part of a team to help clients identify editorial gaps and achieve their communications objectives. I also make sure the service journalism and content I create adhere’s to a client’s editorial style, voice, and values.

Through membership in both ASJA and the Association of Health Care Journalists, I stay up to date on reporting best practices, including evolving language on diversity, equity, and inclusion.