Freelance business journalist, content writer, ghostwriter, and proofreader currently covering adtech/martech/marketing, banking, personal finance, and small business. ***Content marketing samples available upon request***
SubjectsAdtech/martech/marketing, banking, personal finance, and small business
Skills
Writing CreditsWork has appeared in publications including AARP The Magazine, Bankrate.com, Data Informed, Diversity Woman, EContent, Entrepreneur, Independent Banker, Money, Next Avenue, Photo District News, PDNedu, Popular Photography, Self-Employed, Stacker, The Rotarian, and USNews.com.
I also have extensive experience writing content marketing pieces for national brands including Acquia, Biogen, Culligan, First Citizens Bank, Thrivent, Waze, KeyBank, Costco, and the U.S. Postal Service. In addition, I create whitepapers aimed at marketers and ghostwrite thought leadership articles for prominent technology firms.
As author, unless indicated otherwise.
I spoke with three very different community banks to learn how they’re serving their communities in the southern tip of California, where opportunities, like sunshine, are plentiful.
ReadThese days, only a small number of bankers are embracing the challenge of the de novo process even as the need for new banks grows. I spoke with executives behind four de novos about their startup journeys and how they are serving their communities.
Community banks that regularly solicit input and pursue promising ideas can reap plenty of benefits. They can put themselves in a better position to attract and retain employees, work more efficiently and even grow the business. We talked with four banks that prioritize employee innovation to learn more about their efforts.
Studying at Washington University in St. Louis helped prepare John W. Davis for a 33-year career working for U.S. Army Counterintelligence. As I explore in this profile, Davis spent 12 of those years overseas as a liaison officer, investigator and linguist.
Why do so many colleges still include direct mail in their marketing mix along with social media, digital advertising, email and other communications? It turns out that mail has unique advantages that help schools grab and keep the attention of digital natives.
This story explores how to use estate planning, trust strategies and tax‑smart moves to pass wealth with clarity and set future generations up for lasting security.
This story explains how the digital slice of TV is making it easier, and potentially cheaper, for marketers to reach target audiences on a home’s biggest screen.
Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. This story explores why and how banks can begin to implement a first-party data strategy.
Many community development financial institutions (CDFIs) and minority depository institutions (MDIs) received an influx of capital from the Treasury’s Emergency Capital Investment Program (ECIP). My piece explores how three community banks are putting the money to good use.
The story explains the ins and outs of the W-4 tax form, which is adjustable and helps employees manage federal income tax withholding to meet annual tax obligations.
