Leslie Lang

I’m a strategist and writer who works with brands like Microsoft, Ameritrade, GoodRx, and Marriott, writing content that drives results.

As a freelance B2B content writer with 25 years of experience, I have a deep understanding of editorial storytelling and strategic marketing. I also have a journalism degree. I help brands turn complex ideas into clear, compelling content by writing content that builds trust and drives engagement.

I specialize in tech, fintech, hospitality tech, edtech, healthcare, and travel, and write for clients that include Microsoft, IBM, Google, Healthgrades, Barclay’s, CareCredit, Royal Caribbean, and Skift. In addition, I’ve worked extensively with top-tier brand studios and agencies like Fortune Brand Studio, POLITICO Focus, Accenture, StudioID/Industry Dive, and Skyword.

Whether you need blog content, white papers, thought leadership, ebooks, or case studies, I bring strategic insight, engaging storytelling, and marketing savvy to every project, always on brand and on time.

info Subjects

General

Technology
Travel
Education
Business & Finance
Government & Politics
Health & Medicine
Wellness

Specialties

I also have experience writing about digital transformation, AI, SaaS, hospitality technology, education, and food technology.

notepad Skills

  • Advertorials
  • Annual reports
  • Blog posts
  • Books
  • Brochures
  • Case studies
  • Content marketing
  • Donor communications
  • E-books
  • Editing
  • Essays
  • Feature writing
  • Ghostwriting
  • Infographics
  • Profiles
  • Q&A
  • Social media
  • Web copy
  • White papers
  • Speechwriting
  • Articles
  • News releases
  • News
  • Op-Ed
  • SEO
  • Copywriting
  • Scripts
  • Radio (writing)

notepad Writing Credits

Adobe, Ameritrade, Ancestry.com, Airline Passenger Experience Association, Bank of Hawaii, Barclays Investment Bank, Brand USA, CareCredit, The Compass, Cox Communications, Dell Technologies, Deloitte, Delta Airlines, Epsilon, Fodors.com, GoodRx, Google, the Guardian, Halekulani Living, Healthgrades, Hewlett Packard Enterprises, Hilton Grand Vacations Life, Hospitality Technology magazine, Hewlett Packard Enterprise, IBM, Island of Hawaii Visitors Bureau, Kahala Resort, Marriott Bonvoy Traveler, Microsoft, NPR’s All Things Considered, OAG Aviation Worldwide, Okta, Palo Alto Networks, Prince Resorts Hawaii, RingCentral, Royal Caribbean Cruises, ServiceNow, Skift, Slack, Telus International, Trust Pilot, Verizon, VisitTheUSA, and Where Traveler.

notepad Book Credits

  • Mauna Kea, a Guide to Hawaii’s Sacred Mountain (Co-written)
  • Exploring Historic Hilo
  • What Would Our Kupuna Do? And what we can do for future generations (Ghostwritten)

star Awards, Honors, Appointments

  • First place in the Hawaii Visitor and Convention Bureau’s “Keep It Hawaii” award (print media division).
  • Excellence in Journalism award from the Society of Professional Journalists for feature writing/long form.

Selected Work

As author, unless indicated otherwise.

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How AIOps Eliminates Operational Inefficiencies in Government Networks

Sponsored content on how Juniper Networks is helping government agencies optimize IT operations with AIOps. 

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How Three Organizations are Using AI to Level Up Their Work

An article for Dropbox's blog about how how the great AI disruption may lie in how we conduct our day-to-day operations.

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Leading the A.I. Revolution in Cybersecurity

Paid content. Okta is helping companies harness the power of generative artificial intelligence to transform the identity and security space.

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From bricks to clicks: Food retail goes omni-channel

Despite the excitement around new technology and the growth of e-Commerce, Barclays Research analysts believe there are limitations to online’s market share of the fast-moving consumer goods (FMCG) industry, and specifically the food retail sector. Brick and mortar stores must focus on productivity and convenience to generate a true omni-channel experience for customers.

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!2 Facts About LASIK Eye Surgery

Regular B2C and B2B articles for the CareCredit Well U blog.

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What Is It Like to Have Early Onset Alzheimer’s?

Ongoing B2C articles about health conditions for GoodRx.

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Postcard from Hawaii: ‘Waikiki was as unspoilt as the day Captain Cook arrived’

A feature for The Times about how Hawaii was recovering as a travel destination after Covid-19.

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Contact Leslie Lang

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