Self-Publishing: The Perils and Opportunities to Bring Quality Books to Life
August 6, 2025, 1:30 pm-3:00 pm ET
ASJA, Book Publishing, Tips, Design, Writing SkillsThe self-publishing industry in America today is exploding and over-saturated, fraught with editorial, advertising and public relations services purporting to help authors grow their sales.
According to Bowker data (Publishers Weekly, February 20, 2023), 2.3 million books were self-published in the US in 2021, the third year in a row registering 2 million self-published titles. The average book now sells less than 300 copies over its lifetime in US retail channels. Because of competition for shelf space, a book has less than 1 percent chance of being stocked in a particular bookstore. *
So why would anyone want to self-publish? The answers are complex, but there are always a few books that leapfrog the competition and enjoy vast commercial and/or literary success. How do you get there?
This webinar will feature three experts who will guide you through the decision making process—why are you self-publishing? How do you craft the best and most error-free book possible? How do you obtain quality design? Reviews? Prizes? Influencers? Distribution?
Our three panelists—Gina Kammer, a science fiction and fantasy book coach with an immersive background in reader psychology, Carl Pritzkat, the Chief Operating Officer of PWxyz, the company that owns Publishers Weekly and BookLife, and Katherine LE White, an award-winning poet, essayist, and international best-selling fiction writer—will discuss the perils, strategies and opportunities to make your self-published book a success. So join us and learn!
*https://ideas.bkconnection.com/10-awful-truths-about-publishing
Register here.

Members
Free
Public
$20