For The Media

ASJA Direct: Inside Intel on Getting Published and Paid Well

New York (December 28, 2017) -- The American Society of Journalists and Authors (ASJA), the leading professional organization of independent nonfiction writers, announced that longtime ASJA member, and 2017 New York City Conference Chair, Estelle Erasmus, will launch the first ever ASJA podcast in January 2018.

The podcast, which is a members benefit, is called ASJA Direct: Inside Intel on Getting Published and Paid Well and will be curated and hosted by Erasmus. 

The focus of the podcast will be on the craft of writing and pitching and all it takes to be a successful freelance writer. Guests will include editors, writers and authors with surprising success stories from articles that went viral, and more.

The podcasts—which replace the ASJA Shop Talk program— will be housed  on the members section of the ASJA website, at Erasmus will also write about her guests on her award-winning website and on twitter. Nonmembers will be able to download the podcasts after a period of time for $29.99 in the ASJA Store

Estelle Erasmus  is an award-winning  journalist, in-demand writing coach, instructor for Writer's Digest and former magazine editor-in-chief of five publications (Hachette's Body by Jake, The American Breast Cancer Guide, Women in Touch and more) as well as a top editor at American Woman and a beauty editor at Woman's World magazine, with a combined reach of over 10 million readers. She is a longtime member of the American Society of Magazine Editors.

Over the course of her twenty-five year career she has been published in over two hundred national publications, including The New York Times, Vox, The Washington Post, Brevity, Quartz, Salon, Woman’s Day, Next Avenue/PBS, Marie Claire, the New York Daily News, Ozy, ThirdAge, Newsweek, Purple Clover, Brain, Child, Redbook, Your Tango, Seventeen, Elephant Journal,  Good Housekeeping,,, Psychology Today, Your Teen and has appeared on Good Day New York, Fox News, and America’s Talking. She has contributed to several anthologies, including the ASJA Guide to Freelance Writing.

“Podcasting is an evolving format and a great way for ASJA to garner support,” says ASJA President Sherry Paprocki. “We are excited for Estelle Erasmus to take us in this timely, new direction. With her connections, journalistic acumen and experience as a magazine editor-in-chief, widely published journalist and in demand  writing coach Estelle  is well positioned to elevate ASJA’s voice and address the concerns of freelance writers today.”

“I’m excited about leading the organization with this new format and direction,” said Erasmus. “The ASJA brand stands for excellence, and I welcome the opportunity to bring important freelance and editorial voices to our members, and others looking to enhance their craft and increase their income through intel on new venues and trends.”

“ASJA is interested in talking with potential sponsors for the new podcast. Those interested should contact ASJA Executive Director Holly Koenig at"


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