THE ASJA IDEA MARKETPLACE 2007
Adagio Teas

Adagio Teas (www.adagio.com) was founded in 1999 to provide consumers with unmatched quality and variety of teas. It has become the most popular destination for tea online, and among the highest rated companies on BizRate and Epinions, the leading online surveys of customer satisfaction. Adagio was also singled out by Consumer Union as having the "most trustworthy" consumer practices. Its products are now available in many gourmet and health food stores.
American Academy of Orthopaedic Surgeons
The American Academy of Orthopaedic Surgeons (AAOS) provides education programs for orthopaedic surgeons, allied health professionals and the public. AAOS also serves as an advocate for improved patient care, medical liability reform and increased federal funding for musculoskeletal research, and informs the public about the science of orthopaedics. The world's largest medical association of musculoskeletal specialists, AAOS serves approximately 30,000 members domestically and internationally. The AAOS Annual Meeting is the year's premiere educational event for orthopaedic surgeons attracting approximately 30,000 participants from the US and abroad.
American College of Sports Medicine

The American College of Sports Medicine (ACSM) is the world leader in the scientific and medical aspects of sports and exercise. Since 1954, ACSM has been committed to the promotion of physical activity and the treatment and prevention of sports-related injuries. ACSM is internationally known as the leading source of guidelines and standards in sports medicine and exercise science. Through ACSM, health and fitness professionals representing a variety of disciplines work to improve the quality of life for people around the world through research, education and advocacy. ACSM provides media referrals to physicians, researchers and educators who serve as expert resources in all health and fitness categories.
American Geriatrics Society
American Geriatrics Society is a nationwide, not-for-profit association dedicated to improving the health, independence and quality of life of all older people. As the premier professional organization comprised of over 6,800 active health care professionals, the AGS is able to bring the health care concerns of our rapidly aging population to the forefront of the national consciousness. The AGS promotes high quality, comprehensive and accessible care for America's older population, including those who are chronically ill and disabled. The organization provides leadership to health care professionals, policy makers and the public by developing, implementing and advocating programs in patient care, research, professional and public education, and public policy. For more information, please visit www.americangeriatrics.org.
American Screenwriters Association
The American Screenwriters Association™ (ASA) is a 501(c) 3 professional organization. We have 40,000 members in 41 countries. ASA supports the advancement of screenwriters and their writing of documentaries, educational films, features, television and new media. We produce the ASA International Screenwriters Conference with the San Diego Film Festival, bestow top Hollywood awards, and receive 1,700 scripts worldwide for our International Screenplay Competition. ASA's new ten million dollar endowment campaign seeks to revolutionize film and TV by teaching positive story telling around the globe, providing opportunities for teens to improve their communication skills, and increase industry participation for minorities. We support the Amber Watch Foundation, See Jane, Lift Up America, Rachel's Challenge and National Center for Missing and Exploited Children. Our web site is www.goasa.com.
BeneLifeGreen
BeneLife Green can make a home or office chemical-free with the greenest cleaning and disinfecting products in North America. Like all EPA-registered, hospital-grade, disinfectants, Benefect Disinfectant is strong and kills more than 99.99 percent of bacteria, virus, fungus, mold, mildew, and odors. What makes it unique is the fact that it is the only green-certified disinfectant; more importantly, it is the only 100 percent botanical disinfectant. The FDA lists Benefect's ingredients--Thyme oil, lemon, and spices, as food additives. In fact, it's less toxic than vinegar. Our Benefect Multi-Purpose Cleaner, MPC, is also chemical-free. It's so safe, it received a unique green seal from EcoLogo. Benefect MPC beautifully cleans windows, floors, counters, toilets, baths, rugs, and upholstery. It's safe, versatile, and just 19 cents a quart. Together, they create a cleaning system that keeps homes and offices clean and disinfected without chemicals.
Blumenfeld and Associates Public Relations

Blumenfeld and Associates is a marketing public relations agency founded in New York City in February 1980. Agency expertise includes active outdoor recreation, sports and special event sponsorship, adventure marketing, fashion, liquor and beverage marketing, product publicity, and travel. Clients handled from our office in Darien, Conn., include Bradley International Airport (Hartford), The Big E Fair, The Coleman Company, Iceland Tourist Board, LEKI Nordic Walking poles, Lewmar marine equipment, Premier Resorts (western ski hotels and condos), SpringBoost shoes, and Wacoal Sports Science Corp. (CW-X apparel). www.blumenfeldpr.com.
Representing:
- Icelandic Tourist Board --
Approximately 300,000 visitors a year come to experience Iceland's spectacular Northern Lights, glistening waterfalls, breathtaking geysers, purifying hot springs and spas, majestic mountains, and tempting cuisine – an impressive palette of outdoor adventure, sports, culture and food. For information about the sights and tastes of Iceland, visit www.icelandtouristboard.com.
- LEKI Nordic Walking --
Millions of Americans are discovering the health benefits of fitness walking with the aid of two specially designed poles in their hands. Taking a tip from European fitness experts, Nordic Walking enthusiasts are finding that walking with poles as little as 30 minutes a day, three times a week, can help lower blood pressure, increase oxygen consumption by 25 percent, reduce cholesterol, and help to relieve back, shoulder and neck pain. Leading the march is LEKI (www.leki.com), the world's leading maker of skiing, trekking and Nordic Walking poles. Based in Germany with U.S. headquarters in Buffalo, N.Y., the company has established 45 Nordic Walking test centers nationwide at outdoor stores, resorts and health spas. U.S. distributor LEKI USA also supports Nordic Walking events led by company-sponsored instructors, and has created an instructional video. www.leki.com
Anthony Elia, Esq.
Anthony Elia is an attorney in private practice in Brooklyn NY, specializing in intellectual property issues and publishing-related matters. He is available for contracts consultation, and has generously contributed two, one-hour free consultations as door prizes.
CDC/National Center for Health Statistics

As the CDC's health statistics agency, the National Center for Health Statistics compiles statistical information which:
- documents the health status of the population and of important subgroups
- identifies disparities in health by race/ethnicity, socio-economic status, and other population characteristics
- describes Americans' experiences with the health care system
- monitors trends in health status and health care delivery
- identifies health problems
- provides information for making changes in public policies and programs
- evaluates the impact of health policies and programs
NCHS collects data from birth and death records, medical records, interview surveys, and through direct physical exams and laboratory testing.
Federal Citizen Information Center, U.S. General Services Administration
For over 30 years, the Federal Citizen Information Center (FCIC) has been a trusted one-stop source for answers to questions about the programs and services of the federal government and everyday consumer issues. Consumers can get the information they need in three ways: by calling the National Contact Center toll-free at 1 (800) FED INFO, through the free Consumer Information Catalog, which lists more than 200 free or low-cost federal publications available at Pueblo, Colorado 81009, or from information posted on FCIC's family of websites: USA.gov, GobiernoUSA.gov, Pueblo.gsa.gov, Kids.gov, and ConsumerAction.gov.
Financial Planning Association
The Financial Planning Association (FPA) is the non-profit membership organization connecting those who need, support and deliver financial planning. With more than 28,500 members in 100 chapters, FPA can connect you with personal finance experts anywhere in the country, provide article ideas and offer complimentary research from the Journal of Financial Planning. We believe that everyone is entitled to objective advice from a competent, ethical financial planner and FPA members demonstrate and support a professional commitment to a client-centered financial planning process. For more information, visit www.FPAnet.org/Press.
Greater Philadelphia Tourism Marketing Corp.
Like the Constitution that was created here, Philadelphia is more relevant today than ever before, thanks in part to the first full summer season for America's most historic urban redevelopment project on Independence Mall. Twenty-first century visitors can explore Philly like the natives do, by dining at bring-your-own-bottle restaurants, touring vintage shops, sleeping over with the new Philly Like A Local hotel stay and checking out insider blog uwishunu.com. SoundAboutPhillyTM podcast tours and Boundless PhiladelphiaTM, an online database of all things outdoorsy in the region, are more high-tech tools for today's traveler. And come quickly—Philly has "gone golden" as the last stop for the King Tut exhibition, ending September 30, 2007!.
iUniverse
iUniverse provides individuals a simple, fast, and affordable solution for book publishing, book marketing, and book editorial services. The company is one of the largest book publishing companies in the United States. By eliminating the necessity of massive print runs, iUniverse dramatically shortens time-to-market, and gives authors control over when and how their books are published. iUniverse's book publishing services are endorsed by industry-leading author organizations, including the Authors Guild and ASJA. iUniverse is a proud member of the Association of American Publishers, Publishers Marketing Association, and Small Publishers Association of North America. The company's major investors include Warburg Pincus and Barnes & Noble. www.iuniverse.com.
iUniverse offers a variety of publishing services to help individuals publish, market, and sell fiction, poetry, and nonfiction books. The company utilizes print-on-demand technology, and is one of the largest self-publishing companies in the United States. The iUniverse management team has extensive editorial and managerial experience with traditional publishers such as HarperCollins, Putnam, Simon & Schuster and Holtzbrinck. iUniverse partners with industry leading author organizations, including the Authors Guild, the Harlem Writers Guild, and the American Society of Journalists and Authors (ASJA) to bring innovative programs to their members. iUniverse has strategic alliances with Barnes & Noble, Inc. in the U.S. and Chapters Indigo in Canada and has offices in New York City, Shanghai and Lincoln, Neb. For more information, please visit www.iuniverse.com or call 1-800-AUTHORS.
Lincoln Institute of Land Policy
The Lincoln Institute of Land Policy, near Harvard Square in Cambridge, Mass., conducts research and demonstration projects, holds conferences, provides education and training, and publishes books and reports on policy issues relating to land. Founded in 1974, the Lincoln Institute provides analysis and evaluation in four major areas: planning and urban form, economic and community development, valuation and taxation, and international land policy with special emphasis on Latin America and China. The institute has researchers and experts on a wide range of issues including property tax, land conservation, urban redevelopment, community land trusts, smart growth, regional planning, and property rights. The website is www.lincolninst.edu.
Media Bistro
Mediabistro.com's mission is to provide opportunities for media professionals to meet, share resources, become informed of job opportunities and interesting projects and news, improve career skills, and showcase their work. Be sure to stop by our booth and ask about the many benefits and services we offer the media community, including Boot Camp for Journalists (mediabistro.com/courses) and Freelance Marketplace database (mediabistro.com/fm). You can also save money by taking advantage of our member discount for personal LexisNexis accounts (mediabistro.com/lexisnexis).
Megan Licursi Marketing Communications
Megan Licursi Marketing Communications is a full-service public relations agency serving clients in a variety of industries. Her growing client roster includes SinuCleanse, an all-natural solution to sinus problems; KidsCom.com, the longest running website for children ages 8-15; ParkerGrace sunglasses for infants and toddlers; and the Health Foundation of Greater Cincinnati, helping to provide better access to better healthcare. Other clients have included national nonprofits and online retailers as well as business-to-business service companies, manufacturers and start-ups. For more information, visit www.licursi.net.
Memorial Hermann Healthcare Systems
Memorial Hermann is known for world-class clinical expertise, patient-centered care, leading edge technology, and innovation. The system's exceptional medical staff and 19,000 employees, serves southeast Texas and the greater Houston community. Memorial Hermann's 16 hospitals include three hospitals in the world-renowned Texas Medical Center within its integrated system. Memorial Hermann is the official healthcare provider for three professional sports teams, Houston Rockets, Comets and Aeros and home to the Roger Clemens Sports Medicine Institute for Human Performance, the largest, most comprehensive medically based sports program in the Southwest. To learn more, visit www.memorialhermann.org or call 713-448-6799.
New York Public Library
Let us open the collections of The New York Public Library for you. NYPL Express offers the expertise of its professional staff to assist with your research, to locate facts, images, documents and articles. We will contact other institutions and organizations for additional resources, and work with other New York City collections to find the information you need. Visit www.nypl.org/express. Photographic Services & Permissions provides fast and efficient service to license high-quality reproductions from the Library's collections for use in your book or article. Access over 520,000 images from the NYPL Digital Gallery digital.nypl.org. New scanning and photography of other material is also available. Visit www.nypl.org/permissions for further details.
National Association of Children's Hospitals and Related Institutions
Child Health Expert Link is a new, online directory of child health experts based at children's hospitals. A product of the National Association of Children's Hospitals and Related Institutions (NACHRI), it's designed especially for professional news media. With a few clicks, you can access information on pediatric specialists, researchers and other child health professionals and how to contact them through hospital public relations. To start your search for a child health spokesperson, please visit www.childrenshospitals.net/expertlink.
Peace and Plenty
Imagine yourself in a small, intimate and relaxing hotel on Great Exuma, one of the Out Islands of The Bahamas. Beaches, swimming, snorkeling, scuba diving, fishing, kayaking, sailing, tennis, shelling and golf are just some of the things you can do at 'Club' Peace and Plenty or any of our resorts. Go to Stocking Island on our free ferry service for hotel guests. Located in the middle of George Town, near the straw market, Club 'P and P' is known by sailors and adventurers worldwide. We have 32 air-conditioned rooms including three suites. All our rooms have a view of the ocean or pool, ceiling fans, hair dryer, mini-fridge, coffee maker and cable TV. Call our reservations department at (800) 525-2210 or (242) 336-2551 or email us at info@peaceandplenty.com.
Pharmavite News Bureau
The Pharmavite News Bureau (manufacturers of Nature Made vitamins, supplements and herbs) provides quick access to a wide range of independent health care experts, including physicians, dietitians, and principal investigators of clinical studies. We can provide materials and experts on a variety of topics, such as women's and men's health, heart, mood and joint health, category trend information, dietary supplement regulation, herbal supplements and more. In addition, the Pharmavite News Bureau offers access to our clinical study database on dietary supplements and will provide abstracts and/or complete studies to media upon request. Please visit www.pharmavite.com or call the Pharmavite News Bureau at (877) 866-2539 to schedule an interview, access clinical studies or gain additional information.
Place for the Three Cs
Place for the Three Cs is located in Passaic County, New Jersey. Its sole purpose is to promote civility in order to reduce social isolation, reduce victimization, enhance social interaction skills, and strengthen our communities. It is owned and operated by T.S. Bogorad, Esq., the author of The Importance of Civility. The three Cs referred to in the name of the business are Choices, Charm, and Chutzpah. To teach and promote civility, Ms. Bogorad conducts seminars, private civility sessions and tea parties. During these events, which can be tailored for adults or children, she highlights the importance of civility and introduces three social interaction techniques, which can be used by anyone at any place. Remember: Your civility hurts no one, but your incivility probably does.
Quinn & Co. Public Relations
Quinn & Co. is a NYC-based public relations firm specializing in the real estate, residential hotels + resorts, travel, and wine + spirits industries. We produce results-oriented work that is both strategic and creative. Our innovative initiatives are recognized among the media and within our industries, winning numerous awards, including the coveted Best of Show from HSMAI (Hospitality Sales and Marketing Association International) for our PR concepts. Our unique approach has resulted in a number of industry "firsts." The agency is large enough to provide strategic thinking and brand positioning, while small enough to move quickly and deliver comprehensive and consistent hands-on work. Our open-office environment fosters a highly productive atmosphere among the 25+ professionals, from account staff to the firm's partners.
St. Johns, City of
The City of St. John's is a thriving oceanfront city, and a vibrant tourist destination. Located on the very eastern edge of North America, St. John's is among the oldest cities on the continent. A city unlike any other, it is cradled in a harbor carved from 500 million year old granite and surrounded by hills running down to the ocean. St. John's is a storyteller's dream. From business, science and technology, to tourism, culture, and history, we have stories to suit any style. Visit us at the Idea Marketplace and at www.stjohns.ca.
Society of Professional Journalists
Founded in 1909 as Sigma Delta Chi, the Society of Professional Journalists promotes the free flow of information vital to a well-informed citizenry; works to inspire and educate the next generation of journalists; and protects First Amendment guarantees of freedom of speech and press. For information about SPJ, visit www.spj.org
The Healing Project
The Healing Project is a not-for-profit organization dedicated to promoting the health and well-being of individuals diagnosed with life-threatening illnesses and chronic diseases. The Healing Project has teamed up with LaChance Publishing to create the Voices Of book series. The Voices Of series reflects a belief in the healing power of stories, offering wisdom, comfort and support through the process of honest storytelling. Scheduled for release on May 15, 2007: Voices of Alzheimer's and Voices of Lung Cancer. Coming Soon: Voices of Breast Cancer, Voices of Alcoholism and Voices of Multiple Sclerosis. www.thehealingproject.org
The Trust for Public Land
The Trust for Public Land (TPL) is a national nonprofit organization that conserves land for people to enjoy as parks, gardens, and other natural places. Since 1972, TPL has helped conserve more than 2.2 million acres—from inner city parks to vast wilderness areas. Through its Parks for People initiative, TPL works in cities and suburbs across America to ensure that everyone, particularly children, enjoys access to a park, playground, or natural area near their home. Most notably, TPL is working in New York City to create 25 community parks by 2010—designed by the kids who will use them.
Therasage (sponsor, but not present)
The Therasage Rx 8000 Massage Bed is designed to target your back’s pressure points along the spine with a precise, relaxing massage. For years, therapists and physicians have recommended the combination of heat and massage to ease chronic back pain, speed recovery from injuries, improve rest, concentration, and promote a general sense of wellbeing. Our massage bed employs patented Far-Infrared heat strips that line the inside of the bed. The Far-Infrared heat emitted will penetrate up to three inches into your muscles creating uniform warmth that can be felt for up to one hour after use. The bed uses customized jade rollers to deliver a thorough head-to-toe massage. The jade delivers the Far-Infrared heat providing contact-heat to the parts of your body being massaged. Our massage bed also comes with a heated hand-held projector that can be used to target specific areas of pain or discomfort. Choose any of the preset 30-minute massage programs: Relaxation, Rejuvenation or Shiatsu and allow the nine jade rollers provide you with a full body treatment. therasage.com
Veritas Institute
Changing the World with the power of the Word The Veritas Institute brings a message of hope and inspiration to discouraged and disaffected Americans of all races, religions, and social classes. Founder Carol Swain and her collaborators tell stories of reaching for higher goals in the face of enormous odds -- poverty, racism, sexism and classism as well as physical, emotional, and mental challenges in order to encourage others. She asks groups and individuals to go beyond the stories in the popular press and bring facts to bear on issues in uncensored dialogue. The Veritas mission is to: Show by example that it is possible for anyone to attain their goals; Dispel myths and stereotypes that discourage individuals from reaching those goals; and to promote open dialogue between disparate groups focusing on America's most intractable issues -- crime, immigration, unemployment, education and healthcare.
Vanguard Group
Vanguard, headquartered in Valley Forge, Pennsylvania, is the nation's second largest mutual fund firm and a leading provider of employer-sponsored retirement plans. With more than $1.2 trillion in assets, Vanguard offers 140 mutual funds, brokerage services, 529 college savings plans, annuities, and financial advisory services. Vanguard is known for providing competitive investment performance, a broad array of funds, quality client service, and the industry's lowest average expense ratios. We offer a wealth of experts, research, and story ideas for writers interested in personal finance, retirement issues, and the financial markets. Visit our website at www.vanguard.com