INSPIRATION: Finding the Spark, Unlocking the Doors
2010: 39th Annual ASJA Writers Conference
Public: April 24 - April 25, 2010
Members: April 23 - April 25, 2010
Roosevelt Hotel
45 East 45th Street @ Corner of Madison Avenue
New York, NY 10017
Sign up for conference updates via email
PUBLIC CONFERENCE DAY
Saturday, April 24, 2010
The Key to Finding Your Way:
After each session title is the general focus level:
- Getting Started
- Beginner
- Intermediate
- Advanced
- Tech
7:30 a.m. -- 8:30 a.m.
Registration, Coffee and Networking
Mezzanine Level
Sign up and settle in.
8:30 a.m. -- 8:45 a.m.
Welcome
ASJA President Salley Shannon welcomes you to the conference.
9:00 a.m. -- 10:15 a.m.
PANEL SESSIONS
(A) QUERYING 101 (Getting Started)
Make the most of your first impression. Senior editors at three major magazines give inside tips on the best way to introduce yourself, what to include in a really great pitch, when it's too soon to follow-up, what subject lines grab their attention, and more. You'll also get some examples of their favorite pitches and letters of introduction.
Moderator: Gina Roberts-Grey, board member, ASJA, celebrity, consumer issues, and health writer; print credits include AARP the Magazine, Better Homes and Gardens, Essence, Glamour, SELF, Woman's Day, and others; custom credits are Health Monitor Network, American Baby, and many others; online credits include AOL.com, Creditcards.com, EverydayHealth.com, HotJobs.com, MSNMoney.com, WalletPop.com, and others.
Panelists:
Ayana Byrd, article editor, Glamour; author, Hair Story: Untangling the Roots of Black Hair in America and Naked: Black Women Bare All About Their Skin, Hair, Hips, Lips, and Other Parts.
Lynya Floyd, senior editor, Essence covering health and relationships; appeared on nationally syndicated television shows (NBC, FOX), National Public Radio, The Tom Joyner Show, and various regional radio stations to speak about women's health, fitness, parenting and disease states that disproportionately affect Black women; co-edited Essence's The Black Woman's Guide To Healthy Living; previously worked at a variety of prominent women's magazines including Glamour, Seventeen, Heart & Soul and Parenting; her work has appeared in Cosmopolitan, Fitness, Money and newspapers across the country.
Emily Furia, senior editor, Bicycling and Mountain Bike; previously worked as copy editor at Bicycling; credits include Women's Health.
(B) SELF DEFENSE FOR THE SELF-EMPLOYED (Beginner)
Learn what terms like WMFH, FNASR, all rights, indemnity clauses and others really mean; how contracts can affect your bottom line and potential resales; and other important legal issues that impact your freelance writing career.
Moderator: Kim Kavin, ASJA, award-winning writer, editor, and photographer specializing in luxury travel by boat; author of eight books including Dream Cruises: The Insider's Guide to Private Yacht Vacations; charter editor for Yachting magazine, editor of CharterWave.com.
Panelists:
Laney Katz Becker, agent at Markson Thoma Literary Agency, formerly at Folio Literary Management in NYC representing upmarket commercial fiction (a.k.a. book club fiction) and nonfiction, including memoir and narrative nonfiction.
Anthony Elia, an intellectual property and commercial law attorney who litigates copyright, libel, trademark and contract matters in state and federal courts; additionally, he counsels clients on copyright, trademark and contract issues and negotiates and drafts a variety of agreements including licenses, publishing agreements, work-for-hire agreements, service agreements, nondisclosure agreements and model releases.
Jan Yager, ASJA, sociologist, coach and expert in foreign rights and publicity; award-winning author of 26 books including When Friendship Hurts, Friendshifts, and Work Less, Do More; has appeared on Oprah, The View, Today Show, Good Morning America, and many others.
(C) SWITCHING ROLES: FROM INTERVIEWER TO INTERVIEWEE (Intermediate)
Whether you're promoting a book or have penned an article that's attracting media attention, you'll hear the tips you need to be interviewed, become media savvy and deliver great pull-quotes, on TV, radio, podcast, Skype, or any other medium.
Moderator: Lisa Iannucci, ASJA, founder of celebritydogooders blog; author of the Complete Idiot's Guide to Success as a Property Manager and the upcoming Dummies Guide to Bowling; has written hundreds of articles and has been interviewed for radio, television and print on topics relating to her books, her blog and her website.
Panelists:
Timothy Harper, ASJA, writes books and articles, teaches, coaches and works as an editorial/publishing consultant; has been interviewed on a range of topics, including writing, publishing and his various books on beer, business and other subjects. His first interviews with the national media were for allegedly starting the "Paul Is Dead" rumor, and reporters continue to contact him on that one.
Jen Singer, ASJA, creator of MommaSaid.net, a Forbes Best of the Web; author of the Stop Second-Guessing Yourself guides to parenting; has been interviewed by numerous media outlets, including The CBS Evening News, Parents TV, The New York Times, Newsweek, Parenting, AOL, iVillage, The Sally Jessy Raphael Radio Show and the Curtis Sliwa Show.
Valerie Smaldone, award-winning, on-air top rated radio host in New York City; host of several syndicated radio shows featuring superstar entertainers like Paul McCartney, Billy Joel and Elton John; celebrity interviewer for numerous websites, (TonyAwards, CBS Radio, TheaterMania); writes several theater and lifestyle columns and teaches a course on how to host an internet radio show at the School of Visual Arts.
Laurel Touby, founder & senior vice president mediabistro.com; a former journalist with credits at Glamour, Working Woman, Business Week, New York and many others.
(D) BIG CHANGES. BIG REWARDS (Advanced)
Don't miss out on the subtle but exciting career shifts that keep you as fresh as the ideas you pitch. Hear from freelancers who have made major changes in their writing careers and be inspired by their courage and success.
Moderator: Sandra Beckwith, ASJA, first published as a journalism student, her articles in magazines and corporate, custom, and nonprofit organization newsletters help readers learn more about successful initiatives, interesting people, or how to do something better, faster or smarter; author of three nonfiction books; publisher of Build Book Buzz e-zine; instructor of an online book publicity course.
Panelists:
Beverly Blair Harzog, ASJA, writer/author/editor; contributor to Good Housekeeping, Better Homes and Gardens, Cooking Light, and others; online credits include AARP.com, Bankrate.com, CreditCards.com, and others; co-author of The Complete Idiot's Guide to Person-to-Person Lending.
Juli Cragg Hilliard, ASJA, a lifelong journalist who has reported for newspapers, wire service, magazines and the Internet, had always planned to write fiction, and now she is.
Andrea Warren, ASJA, children's book author of six award-winning nonfiction historical books in print for young readers, including Orphan Train Rider: One Boy's True Story; contributor to Reader's Digest, Writers Digest, Ladies' Home Journal, Woman's Day, Family Circle, Good Housekeeping, Parents, Washington Post, The Boston Globe and many others; former teacher, newspaper reporter, magazine editor.
(E) TALK SMART ABOUT TECH (Tech)
Everyone from foodies to travel writers needs to be tech-savvy. Editors and journalists talk "tech" and share tricks of the trade to avoid tech double-speak and–if you dare–break into technology journalism.
Moderator: Jackie Dishner, ASJA, speaker, consultant and author of Backroads & Byways of Arizona; speaks about using the social media networks to promote yourself and your books; blogs at http://bikewithjackie.blogspot.com and http://arizonatravelandadventure.com; is a former construction magazine editor; specializes in business, healing arts, lifestyle and travel.
Panelists:
Scott Alexander, technology and lifestyle editor for Playboy magazine; technology reporter for more than 15 years at CNet, Ziff Davis, Popular Science and others.
Damon Brown, ASJA, covers tech, sex and music regularly for Playboy, New York Post, Family Circle, and AARP: The Magazine; mobile games editor at About.com; author of several books, most recently Porn & Pong: How Grand Theft Auto, Tomb Raider and Other Sexy Games Changed Our Culture.
Seth Porges, technology editor at Popular Mechanics; former technology columnist for Bloomberg News; regularly appears as a technology analyst on MSNBC, Fox News, The Morning Show With Mike & Juliet, CBS Morning News, and G4TV; credits include Men's Journal, BusinessWeek, Stuff, Women's Health, PC Magazine, The New York Daily News and The Food Network Magazine.
10:30 a.m. -- 11:45 a.m.
PANEL SESSIONS
(F) WHAT'S MY LINE? CHOOSING A SPECIALTY (Getting Started)
Hobbies and lifestyles like parenting, gardening and even raising chickens give you the base to develop a niche. These panelists--including an editor from a top online market who's specialized for more than two decades--will teach you how to identify your specialty and turn your "voice" into high-paying clips.
Moderator: Judi Ketteler, ASJA, specializes in home/garden and health/fitness; credits include American Baby, AOL.com, Better Homes & Gardens, Country Gardens, Decorating, Fitness, Health, Self, Runner's World, Woman's Day, Women's Health, and others; author, Sew Retro: 25 Vintage-Inspired Projects for the Modern Girl
Panelists:
MP Dunleavey, editorial director of DailyWorth.com, a daily personal finance email for women. Known for her former "Cost of Living" column with the New York Times, she is also the creator of the award-winning "Women in Red" personal finance series on MSN Money, which chronicles the money issues of real women around the country; author of the award-winning "Money Can Buy Happiness", and a continuing contributor to the New York Times, SELF, Good Housekeeping, and numerous other media outlets.
Richard Eisenberg, freelance editor, CBS Moneywatch.com; contributor to AARP Magazine, People Magazine, USA Today and others; former writer, Washington Correspondent, senior editor, assistant managing editor and executive editor at Money Magazine and former editor, special projects director, and money editor at Good Housekeeping; author of How to Avoid a Mid-Life Financial Crisis and The Money Book of Personal Finance.
Kate Hanley, ASJA, specializes in exploring the mind-body connection; author of The Anywhere, Anytime Chill Guide, the founder of msmindbody.com, a contributing editor at Body + Soul, and a regular contributor to Natural Health, Natural Solutions, and Delicious Living; blogger for Gaiam.com and crazysexylife.com.
Gretchen Roberts, ASJA, justifies her wine-buying habit by writing about it for publications like Wine Enthusiast, MyRecipes.com, Relish, Slashfood.com, and her own wine website, Vinobite.com. She also writes for Woman's Day, Better Homes & Gardens, Cooking Light, Health, and more.
(G) CREATING KILL-PROOF COPY (Beginner)
Cut out edits. Editors from three major markets tell how to avoid common mistakes that result in multiple edits, pieces getting killed or, most importantly, not being considered for future work.
Moderator: Alyson McNutt English, ASJA, award-winning writer specializing in home, health, parenting and all things "green"; credits include AARP The Magazine, ESPN the Magazine, Parenting, Fit Pregnancy, EverydayHealth.com, HGTV.com, Bankrate.com, BabyCenter.com, Realtor, GoodNeighbor, Delight! and MyBusiness Magazine.
Panelists:
Sarah Alger, senior editor, Time Inc. Content Solutions currently managing Proto, a 48-page quarterly magazine for Massachusetts General Hospital; a collection of whitepapers for Merrill Lynch; and an investing magazine for U.S. Trust; previously worked on custom magazines for Bank of America, Citigroup, Gallup, Metaldyne and UPS, as well as several prototypes.
Christina Hoffman, content manager for HouseLogic.com, a new homeownership site for consumers, produced by the National Association of Realtors; previously worked at a global digital marketing agency.
Beth Weinhouse, editorial director of Conceive magazine, formerly an associate, then senior editor at Ladies' Home Journal, a consulting editor at Self, and a contributing editor at Child; her credits include Town & Country, Travel & Leisure, The Los Angeles Times Magazine, Glamour, Good Housekeeping and Parenting.
(H) POSTING FOR DOLLARS (Intermediate)
Why not get paid to blog and tweet? Learn how to brand your blog, develop your platform, and get paid for those posts and witty tweets. Hear from editors who hire freelancers to blog and tweet as well as writers who are earning money with each click.
Moderator: Kathy Sena, ASJA, specializes in consumer, health, parenting and women's issues for both traditional and new media; credits include Newsweek, Woman's Day, the Los Angeles Times and USA Today as well as many websites; social media reporter for Consumer Reports.
Panelists:
Giselle Benatar, editor in chief, new media for Consumer Reports; oversees editorial operations and development for ConsumerReports.org; began as a journalist covering entertainment and fashion for Vogue, Entertainment Weekly, Vibe, and other magazines; online projects have ranged from an early Internet style channel developed for AOL and ABC/Fairchild to the first version of TeenPeople.com.
Dara Chadwick, ASJA, body-image expert, speaker and author of You'd Be So Pretty If…: Teaching Our Daughters to Love Their Bodies–Even When We Don't Love Our Own; credits include Shape, Parenting, Family Circle, Woman's Day, Working Mother and Better Homes & Gardens, VIV magazine and The Daily Beast; blogs regularly at www.youdbesoprettyif.com and www.PsychologyToday.com.
Christina Katz, author of Get Known Before the Book Deal: Use Your Strengths to Grow an Author Platform, and Writer Mama, How to Raise a Writing Career Alongside Your Kids; platform-development coach and consultant teaching writing-career development; publisher of several e-zines including Writers on the Rise; blogger on The Writer Mama Riffs and Get Known Before the Book Deal.
(I) CONTENT INTO CASH: CREATE AND SELL INFORMATION PRODUCTS (Advanced)
Give your income a hefty boost by creating and selling e-books, reports and instruction manuals, and more. Come hear how to turn your intellectual property into information products without the involvement of a book or magazine publisher.
Moderator: Joanna L Krotz, ASJA, contributing editor, Town & Country; author of The Guide to Intelligent Giving and the Microsoft Small Business Kit, a 500-page guide to launching and running your own business; columnist for MSN Business on Main, Microsoft Office Live and the Microsoft Women in Business channels; former editor at Hearst New Media, Hearst Magazines, Time Inc., Meredith Corp. and others; credits include Food & Wine, Money, New York, the New York Times, Playboy, Reader's Digest, Worth, and others.
Panelists:
Sandra Beckwith, ASJA, creator of information products that include the free Build Book Buzz newsletter for authors, the "Book Publicity 101: How to Build Book Buzz" e-course, and the workbook Build Book Buzz Publicity Forms & Templates; author of four nonfiction books including Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions; frequent contributor to consumer and custom magazines and corporate newsletters, including Black Enterprise, Relish, Woman's Day, MyBusiness, and American Profile.
Bob Bly, author of more than 75 books for mainstream publishing houses including John Wiley & Sons, McGraw-Hill, and Henry Holt; creates and sells e-books, special reports, tele-seminars, audio albums, DVDs, and other information products on the Internet; columnist for The Writer magazine.
Marcia Layton Turner, ASJA, freelance writer and information entrepreneur whose work has appeared in BusinessWeek, Entrepreneur, Woman's Day, Health and many others; publisher of the free email newsletter, Become a Six-Figure Writer with more than 1000 subscribers, author of Trade Magazine Directory that lists top-paying markets, and host of writing-related teleseminars; author of more than 20 books including the award-winning Unofficial Guide to Starting a Small Business.
(J) GOT GADGETS? COOL NEW TOOLS (TECH)
Every journalist has a favorite electronic productivity-boosting gadget. Come hear our tech-savvy panel talk about the hardware they simply can't live without. You'll get their instructions, recommendations, and tips about the latest cameras, digital recorders, phones, and more.
Moderator: Howard Baldwin, ASJA, experienced business and technology writer covering everything from games to mainframes and the chips that run them; credits include corporate work for companies such as Microsoft, Cisco Systems, Intel, SAP, Oracle, and Symantec.
Panelists:
Eileen Gunn, freelance writer and editor; author of Your Career Is an Extreme Sport; wrote the weekly column, Home ECOnomics on TheStreet.com; her work has appeared in The Wall Street Journal, The New York Times, US News & World Report, Worth, Smart Money, Best Life, Business 2.0, Working Mother, Self, Glamour, Parents, The New York Post and many other publications; previously a reporter for Fortune.
Bruce Miller, ASJA, computer aficionado since the mid 1980's; former contributing editor to Puget Sound Computer User magazine; WordPerfect consultant and programmer for law firms to increase efficiency; IT manager, ASJA.
Jennifer Saba, former senior editor, Editor & Publisher magazine; two-time winner of the Jesse H. Neal Award for best series of articles written for Editor & Publisher; a business reporter for more than a decade focusing on advertising and technology.
12:00 noon -- 1:45 p.m.
LUNCH AND KEYNOTE SPEECH
Keynoters: Peter Shankman and Liz Holzemer.
Peter Shankman, star of HARO, the Twitterverse and all things social media and self-branding is energetic and engaging. He brings terrific perspective on branding and the overwhelming benefit to social networking. For more on Peter Shankman, read this short biography.
Liz Holzemer has battled not one, but two brain tumors and lived to write a witty, heartwarming and inspiring memoir. She's funny, light-hearted and fascinating and her story of how she persevered to see her book to fruition is both interesting and engaging. She's also been named one of Woman's Day's most inspiring women. Liz's journey is a moving example of how writers today -- in light of shrinking markets -- can stay relevant. For more on Liz Holzemer, read this short biography.
2:00 p.m. -- 3:15 p.m.
PANEL SESSIONS
(K) YOUR FIRST BOOK (Getting Started)
You are a biker, lawyer, accountant, foodie, rabbi, therapist . . . and want to write a nonfiction book. Where do you start, or turn for ideas, information, and assistance? Go behind the scenes with an expert panel.
Moderator: Jackie Dishner, ASJA, speaker, consultant and author of Backroads & Byways of Arizona; articles published in Arizona Highways, Chile Pepper, Fast Company, HGTV.com, The Writer, US Airways and many other outlets; specializes in business, healing arts, lifestyle and travel.
Panelists:
Juliet Grames is a freelance book editor, author consultant, and trade nonfiction acquisitions editor for Globe Pequot Press. Previously, she spent three years as an acquiring editor at The Overlook Press, working on fiction and nonfiction, after starting her editorial career at John Wiley & Sons. Some of Juliet's prominent titles include Amy Foster's debut novel, When Autumn Leaves, now in its seventh printing, and ASJA member Irene Levine's Best Friends Forever: Surviving a Breakup With Your Best Friend, which has been featured on the Today Show among many other places.
John Hanc, ASJA, teaches writing at the New York Institute of Technology in Old Westbury; author of eight books, including collaborations with a pediatrician, a cancer survivor and an alcoholic-turned-Ironman-triathlete; longtime contributing writer and columnist for Newsday, now a contributing editor for Runner's World; frequent contributor to AARP Bulletin, The New York Times, Family Circle, Men's Life Today and others.
Kelly McGonigal, PhD, ASJA; author of Yoga for Pain Relief: Simple Practices to Calm Your Mind and Heal Your Chronic Pain; a regular contributor to Yoga Journal and IDEA Fitness Journal; blogs for Psychology Today; health psychologist at Stanford University.
Ted Weinstein, an AAR-member literary agent representing a broad range of nonfiction for adults. Areas of focus include journalism and narrative nonfiction, popular science, biography and history, current affairs, business and personal finance, health and medicine, food and cooking, entertainment and pop culture, and quirky reference books.
(L) RAMP UP REVENUE WITH REPRINTS AND RESLANTS (Beginner)
Let your words work for you over and over again. Learn how to market reprints, get the most bang for your reprint buck, how to reslant one article for several different markets, and the ins and outs of self-syndication.
Moderator: Rebecca Allen, ASJA, award-winning journalist; contributes to People and a variety of print, online and custom publications, including Arizona Republic, Knowledge@W.P. Carey, Fodor's travel publications and Arizona Highways; writes the blog 356 No More.
Panelists:
Lucy Banta, managing editor at New Jersey Family, where she oversees and directs the day-to-day operation of the editorial department; responsible for the publication's website at www.njfamily.com and for daily updates on Twitter and Facebook.
Farn Dupre, a founding partner and the editor of New Jersey Family, a regional publication for parents launched in 1991; ancillary publications include Raising Teens and NJBaby.
Kelly Roberson, freelance writer and editor; print credits include Better Homes & Gardens, Country Gardens, Renovation Style, Remodel, Des Moines Register, and more; contributor to the books Green Clean and Creating a Safe and Healthy Home; former editor at Figure; former editor of The Iowan; founding editor of Iowa Gardening.
Gina Roberts-Grey, board member, ASJA, published in more than 230 print and online markets worldwide and frequent supplier of reprints and reslanted articles to regional parenting, health and senior publications; contributor to Glamour, Parents, Prevention, Women's Health, AARP.com, Creditcards.com, and many others.
(M) INCREASE PRODUCTIVITY: OVER THE TOP ORGANIZING (Intermediate)
It's easier than you think to find more hours in your day. Learn ways to use programs that help you stay organized and become more efficient when writing, researching and editing, as well as tips for becoming and staying organized in your office to increase efficiency and productivity.
Moderator: Gretchen Roberts, ASJA, wine and food writer; when she's not busy organizing her wine stash and tasting notes, she's writing for Slashfood.com, MyRecipes.com, Wine Enthusiast, Vinobite.com, Woman's Day, Better Homes & Gardens, Cooking Light, and Health.
Panelists:
Howard Baldwin, ASJA, experienced business and technology writer covering everything from games to mainframes and the chips that run them; credits include corporate work for companies such as Microsoft, Cisco Systems, Intel, SAP, Oracle, and Symantec.
Linda Formichelli, contributor to more than 120 magazines, from Pizza Today to Woman's Day; co-author of The Renegade Writer: A Totally Unconventional Guide to Freelance Writing Success and The Renegade Writer's Query Letters That Rock; teaches the e-course Get Unstuck! for Freelancers, which helps writers become more motivated, productive, and organized.
Elizabeth Lunday, ASJA, specializes in art, architecture, and culture for magazines from Architectural Record to ScientificAmerican.com; author of Secret Lives of Great Artists and Secret Lives of Great Composers; blogs about her adventures parenting a child with Asperger's Syndrome at The Map-Maker's Mother; obsessed with using Microsoft OneNote for organizing everything from book research to grocery lists.
(N) ALIVE AND KICKING: INVESTIGATIVE REPORTING IN CHANGING TIMES (Advanced)
The reports claiming investigative reporting has died are greatly exaggerated. It's alive and thriving on in magazines, books and online. Come learn how investigative reporting is adapting to new methods of researching, funding, and publishing, and what editors are looking to assign.
Moderator: Jack El-Hai, past president, ASJA, has written investigative articles on the role of psychiatrists and psychologists working among captured enemy combatants at Guantanamo, the nation's oldest active missing-child case, and the false biographical information a prominent actor used for decades in his publicity; author, The Lobotomist, which was adapted into a PBS American Experience television documentary in 2008; longtime member of Investigative Reporters and Editors.
Panelists:
Shannon Brownlee, ASJA, and Jeanne Lenzer, an investigative reporting team focusing on science and medicine; topics have included the effectiveness of the flu vaccine for The Atlantic Monthly and conflicts of interest among physicians for Slate, among others; Brownlee is author of Overtreated: Why Too Much Medicine is Making Us Sicker and Poorer; recipient of the Association of Health Care Journalists Award for Excellence in Health Care Journalism and the Victor Cohn Prize for Excellence in Medical Science Reporting; Lenzer is a former Knight Science Journalism Fellow; credits include BMJ, the Journal of Family Practice, Discover, The American Prospect and Mother Jones.
Katherine Eban, ASJA, author of Dangerous Doses, which exposes the dark side of the pharmaceutical business. Her articles have appeared in Vanity Fair, The Nation, The New Republic, The New Yorker, Self and Vogue, and her work has been featured on 60 Minutes, 20/20 and other national news programs.
John Mecklin, editor-in-chief of Miller-McCune magazine, which investigates today's pressing issues and offers reasoned solutions. In 2009 the magazine received an UTNE Independent Press Award in the category of science/technology coverage and Library Journal named it one of America's ten best magazines.
David Patterson, an agent at Foundry Literary + Media; previously worked as an editor at Henry Holt and Company and at PublicAffairs, where books and authors whom he edited include Tulia: Race, Cocaine, and Corruption in a Small Texas Town and To Live or to Perish Forever: Two Tumultuous Years in Pakistan. He represents journalists and scholars especially, on a very wide range of topics, including memoir, along with some writers of fiction.
(O) LINKS, FRIENDS, AND TWEETS: USING SOCIAL NETWORKING (Tech)
Blogging, tweeting, connecting and podcasting can open doors with editors and agents. Hear how to increase your social networking platform and learn just how social editors expect you to be.
Moderator: Thomas Myer, ASJA, founder of Triple Dog Dare Media, social media consultant who helps organizations better utilize social media tools both inside and outside the firewall, author of 7 books, most recently Automator with AppleScript Bible.
Panelists:
Jennifer Abernethy, CEO of The Sales Lounge™ ; author of The Complete Idiot's Guide to Social Media Marketing; sales and marketing social media expert for business growth after becoming adept at marketing her business via Facebook, LinkedIn and Twitter and her signature Virtual Happy Hours.
Julie Bain, features editor at Ladies' Home Journal; formerly health director at Ladies' Home Journal as well as deputy editor at In Style, executive editor of the B. Smith Style startup for American Express Publishing, editor-in-chief of Wine Enthusiast, and health and consumer service director for Reader's Digest; she's been awarded fellowships to study medical research and data at the National Institutes of Health in Bethesda, Maryland and won the 2007 Samter Journalism Award from the American Academy of Allergy, Asthma, and Immunology for outstanding medical reporting; co-author of Sleep to Be Sexy, Smart, and Slim.
Simon St. Laurent, editor at O'Reilly Media, Inc., focusing on where the Web is going next; author of XML: A Primer, XML Elements of Style, Cookies, Office 2003 XML, XML Pocket Reference, and others.
3:30 p.m. -- 5:00 p.m.
PANEL SESSIONS
(P) FREELANCING FREE-FOR-ALL 101 (Getting Started)
Bring the questions you've always wondered about freelancing to this Q&A session. Panelists including a national magazine editor, a magazine writer, a book editor and a blogger will answer your burning questions about freelance writing.
Moderator: David Budin, ASJA, former editor, Cleveland Magazine and Northern Ohio Live; specializes in pop music history, the arts, pop culture, food and humor for national and regional magazines.
Panelists:
Liza N. Burby, ASJA, publisher and editor of Long Island Parent magazine and liparentonline.com; freelance writer and editor for Ladies' Home Journal, Writer's Digest, Parents, The New York Times, Newsday and others; author of more than 40 books.
Jason Feifer, associate editor, Men's Health; previously associate editor at Boston magazine; freelancer for The New York Times, Washington Post, Associated Press, Salon, Nerve, and others.
Saul Hansell, programming director of Seed.com; formerly a reporter at the New York Times, mainly covering technology; founding editor of Bits, a technology blog
Kim Kavin, ASJA, freelancer with seven years experience as staff editor for newspapers and magazines; author of eight books and countless magazine articles; currently writes three blogs, one of which is syndicated, plus an online column for a monthly publisher.
Camille Noe Pagán, ASJA, freelance writer since 2004, specializing in health, nutrition and profiles; contributing editor at Arthritis Today; frequent contributor to Prevention, Forbes.com, Women's Health, and Fitness; co-founder of SvelteGourmand.com, a blog about food and health.
(Q) STAYING HEALTHY ON THE JOB (Beginner)
Just because you don't work on the top floor of a construction site doesn't mean you aren't at risk for an injury. Hear how to avoid common injuries (carpal tunnel syndrome, back pain, and others), relieve stress while still meeting deadlines, and recharge your mental and physical batteries.
Moderator: Debra Gordon, ASJA, veteran freelancer specializing in consumer health books, articles, newsletters and professional writing for physicians and others in the medical field.
Panelists:
Sandra Ackerman, freelance writer who specializes in writing about brain research; author of two books and more than 130 articles; after experiencing a severe case of burnout, she found what she says may be her "real" calling, now working as a chocolatier, with aspirations toward food writing.
Diane Lang, therapist, educator and life coach who has dedicated her career to helping people develop a sustainable positive attitude; author of Creating Balance and Finding Happiness and Baby Steps: The Path from Motherhood to Career; writes a bi-weekly column The Working Mom at Mommytalk.com; adjunct professor in psychology at Montclair State University and Centenary College.
Ellen Rader Smith, certified professional ergonomist, certified vocational evaluator and licensed occupational therapist; actively involved in ergonomics for over 25 years providing consulting services directed at the control and prevention of musculoskeletal injuries.
(R) ALL ABOUT AGENTS (Intermediate)
What happens when you're not sure the relationship is a good fit, or perhaps, has just run its course? Panelists will provide guidance on how to part ways (without burning bridges), approach a new agent in the wake of the "break up," and take stock of your previous experience and current needs to find the right fit with a new agent.
Moderator: Kara Thom, ASJA, author of Becoming an Ironman: First Encounters with the Ultimate Endurance Event and the children's book, See Mom Run; fitness blogger at mamasweat.blogspot.com.
Marilyn Allen, founder and partner in the Allen O'Shea Literary Agency which focuses on writers of practical nonfiction; previously held senior positions in sales and marketing for several publishers including Penguin Books, Simon & Schuster and culminating as the associate publisher and senior vice president of Marketing for Harper Collins.
Laney Katz Becker, agent at Markson Thoma Literary Agency, formerly at Folio Literary Management in NYC representing upmarket commercial fiction (a.k.a. book club fiction) and nonfiction, including memoir and narrative nonfiction.
Daylle Deanna Schwartz, ASJA, speaker, self-empowerment counselor, and author of 13 books, including Nice Girls Can Finish First and Start & Run Your Own Record Label; has appeared on over 300+ TV and radio shows, including Oprah, Good Morning America and Howard Stern; writes the blog Lessons from a Recovering DoorMat; worked with 7 different agents before she learned what's most important in the one who represents her now.
(S) TRANSITIONING FROM PRINT TO DIGITAL (Advanced)
Digital media is booming. Learn through graphics and other media, about web-use trends vs. print-use from editors and writers who have moved entirely from print to web publishing.
Moderator: Steven Slon, ASJA, former managing editor, Men's Health and editor in chief, AARP The Magazine; digital credits include editor in chief of FitLinxx.com and guiding AARP The Magazine's online strategy.
Panelists:
Karen Holt is a freelance writer and editor who has recently been published in O, the Oprah Magazine; Essence, New York Post, Barnes and Noble Review, Working Mother and other publications. Former deputy editor of Publishers Weekly, where she executed the relaunch of the magazine's website, publishersweekly.com.
Elaine Pofeldt, ASJA, former senior editor at Fortune Small Business, where she also ran fsb.com, the magazine's website; twice nominated for the National Magazine Award for her features; small business columnist for Crain's New York Business; recent credits include Inc., Good Housekeeping, Marie Claire, CBS Moneywatch.com, Working Mother and others; editorial consulting for Time Inc. Content Solutions.
Nanette Varian is a features editor at More, where she also writes and edits for More.com. She has also been an editor and writer at Glamour, Penthouse, Success and the New York Times Syndicate
(T) ADDING VIDEOS TO YOUR PROJECTS (Tech)
In the old days (like three years ago) an art director added photos to your work. Now writers need to shoot videos to complement their articles. Learn how to do it here.
Moderator: Minda Zetlin, vice president, ASJA, co-author, with Bill Pfleging, of The Geek Gap: Why Business and Technology Professionals Don't Understand Each Other and Why They Need Each Other to Survive; regular contributor to Inc. and Inc.com.
Panelists:
Andrea Chalupa is an editor for AOL's personal finance site Walletpop and a former video producer and reporter for the Conde Nast Portfolio website.
Simon Constable hosts the daily News Hub Web Show on the Wall Street Journal Digital Network. He is also a columnist for Dow Jones Newswires.
Amy Hendel is a medical and lifestyle reporter, columnist, and wellness coach. She is the author of Fat Families, Thin Families and The 4 Habits of Healthy Families, coming out in June. She frequently appears on TV and uses video extensively to promote her work.
Bill Pfleging, computer consultant and technology writer for Inc., Inc.com, The Geek Weekly, and The Woodstock Times; co-author, with Minda Zetlin of The Geek Gap: Why Business and Technology Professionals Don't Understand Each Other and Why They Need Each Other to Survive
Gunnar Waldman is executive producer for home video, video-on-demand, and broadcast across multiple brands at Rodale. His documentary "At the Green Line" won best documentary at the Vancouver and Hamptions film festivals.
5:30 p.m. -- 7:00 p.m.
COCKTAIL PARTY
Time to unwind! Sip, schmooze and relax.