The Key to Finding Your Way: After each session title is the general focus level:

Early Career These sessions are designed for writers who are just beginning to find their way with their freelance careers.

Mid Career These sessions are designed for writers who have 3-5 years of full-time freelance experience and are mapping their business course.

Advanced Career These sessions are designed for writers who have had long freelance careers and are interested in exploring new avenues or have published a book they need to market.

Before you send another query willy-nilly, listen to two editors -- one from a major print magazine, one from a top online magazine -- discuss production schedules, head lines, cover lines, the well, FOB, blogs, and budgets. In the end, you will better understand how these publications are constructed intellectually, physically and fiscally.

MODERATOR: Sondra Forsyth, ASJA, editor-turned-freelancer; National Magazine Award winner; former executive editor at Ladies' Home Journal, former features editor at Cosmopolitan, former articles editor at Bride's; author of eleven books; contributor to major women's magazines; contributing editor for LHJ.com and as a featured blogger for DancerUniverse.com.

Ada Calhoun, founding editor-in-chief of Babble.com. The third largest parenting site with a readership of more than 1.2 million monthly, it was a nominee for the 2008 National Magazine Award for Overall Excellence Online; winner of Folio's Silver Medal for Best Online Magazine. She has written for the New York Times Book Review, Time, New York and Salon.com.

Darcy Jacobs, executive editor of Family Circle; her publishing career includes roles at Health, Vogue, and Glamour, as well as Copy Chief and then Features and Fiction editor at Seventeen. She later went on to help launch Lifetime and Weekend.

(B) SALES REDUX: RE-ENERGIZE YOUR BOTTOM LINE (Mid Career)

Learn how productive writers generate extra income from re-sales, re-use of research and multiple spins from one idea. You'll hear proven methods for working smarter – not harder – when it comes to getting the most out of your ideas and expertise.

MODERATOR: Dara Chadwick, ASJA, author, You'd Be So Pretty If . . . : Teaching Our Daughters to Love Their Bodies — Even When We Don't Love Our Own; contributor to Shape, Woman's Day, Family Circle, Better Homes and Gardens, Parenting, Working Mother and Rhode Island Monthly.

Beverly Blair Harzog, ASJA, contributor to Good Housekeeping, Better Homes and Gardens, Cooking Light, Bankrate.com, Natural Health, others; co-author, The Complete Idiot's Guide to Person-to-Person Lending.

Gina Roberts-Grey, ASJA, freelance health, fitness and nutrition writer for Woman's Day, AARP The Magazine, Self, Glamour and Figure.

Michele Wojciechowski, ASJA, award-winning freelance writer, editor, and humorist; contributor to Los Angeles Times Magazine, Family Circle, Boys' Life, PT Magazine, Maryland Life, and Baltimore Magazine among many others; author, weekly humor column Wojo's World™

(C) GUERRILLA MARKETING (Advanced Career)

Today, book authors need to take responsibility for promotion and sales as traditional book tours are becoming passé. This panel will discuss the most innovative and effective strategies for marketing titles on the web and through corporate and organizational partnerships.

MODERATOR: Emma Johnson, ASJA, former reporter for Association Press's financial wire; contributor to The New York Times, The Wall Street Journal, Glamour, Women's Health, Runner's World, Psychology Today, and Wired; multimedia columnist on MSN Money.

Richard Laermer, marketing and PR consultant; author of 13 books, including Punk Marketing: Get Off Your Ass and Join the Revolution (one of the top 10 business books for 2007) and Full Frontal PR; co-host of TLC's "Taking Care of Business" and commentator for NPR's "Marketplace."

Fern Reiss, director of the International Association of Writers; CEO of PublishingGame.com/Expertizing.com; author of six bestselling books, including The Publishing Game: Find an Agent in 30 Days, The Publishing Game: Publish a Book in 30 Days, and The Publishing Game: Bestseller in 30 Days.

Penny C. Sansevieri, CEO of Author Marketing Experts, Inc., using The Virtual Author Tour, which strategically works with social networking sites, micro-blogs, blogs, book videos, and relevant sites to position an author in a specific market; author of five books, including Red Hot Internet Publicity (2009).

David Wilk, president of Booktrix, which consults with publishers and authors on technology-based marketing; operator of Livewriters.com.

How are magazines moving into the digital world? Will blogging or social networking help you get a book contract or magazine assignments?What are the income opportunities in Web 2.0? Learn everything you need to know to succeed at this level.

MODERATOR: Kathy Sena, ASJA, contributor, Woman's Day, USA Today, Newsweek; self-syndicated health columnist; blogger at parenttalktoday.com.

Stacy Morrison, editor in chief, Redbook, redbookmag.com and m.redbookmag.com.

Peter Shankman, CEO of The Geek Factory, Inc.; founder of HelpAReporter.com.

Jen Singer, ASJA, creator of MommaSaid.net; author of the Stop Second Guessing Yourself Guides to Parenting; blogger, GoodHousekeeping.com.

Amanda Wolfe, media editor, Parents.

(E) AGENT INTERACTION: GET YOUR PITCH CRITIQUED (Mid Career)

Four agents will critique one-page query letters or the first pages (250 words maximum) of nonfiction book proposals submitted by attendees (see the Saturday program details at www.asja.org/wc for submission instructions). The finished books may be intended for either adults or children. Authors will remain anonymous. This panel honors its founder, deceased ASJA member Sarah Wernick.

MODERATOR: Aline Alexander Newman, ASJA, contributor to National Geographic Kids, Guideposts, Boy's Life, Family Fun, Highlights for Children and other national magazines.

Regina Brooks, Serendipity Literary Agency, LLC; represents three-time National Book Award finalist author Marilyn Nelson and Oprah Book List pick Sundee Frazier.

Jonathan Lyons, a lawyer and a member of AAR. Before starting his own agency in 2007, he worked at Curtis Brown, Ltd. and McIntosh & Otis, Inc.

Eleanor Jackson, Elaine Markson Literary Agency. Eleanor represents David Wroblewski, best-selling author of The Story of Edgar Sawtelle

Kenneth R. Wright, Writers House, LLC.

Submission instructions: To have your work considered for inclusion, please submit the first page only of your nonfiction book proposal (maximum of 250 words) *or* a brief query letter designed to accompany or precede your proposal. Books may be geared toward either children or adults. If you submit the first page of the actual proposal, please write a one-sentence (no more than 30 words) summary of the book at the top. Do *not* put your name or contact information anywhere on your submission. All authors will remain anonymous.

Submissions are due by April 6 and should be e-mailed to "conference2009e @ asja.org".

(F) FREE MONEY: HOW TO UNCOVER GRANTS, FELLOWSHIPS AND OTHER FINANCIAL REWARDS (Advanced Career)

Stuck in high neutral? If so, it's time to apply for a fellowship, a grant or another award. This panel is geared to advanced writers due to the competitive nature of the business. Participants will offer tips and advice to help you get the big money and give an educational jolt to rejuvenate your career.

MODERATOR: Christine Larson, ASJA, contributor to the New York Times, US News & World Report, The Wall Street Journal, Redbook, More; co-author of The Family CFO: The Couple's Guide to Achieving Your Dreams and THIS is How We Do It: The Working Mother's Manifesto.

Sally Abrahms, ASJA,contributor to Time, Newsweek, The New York Times, the Boston Globe, AARP The Magazine, Parade, and eons.com, corporate work regarding aging initiatives; a 2003 New York Times Foundation fellow.

Margaret Engel, ASJA; executive director, Alicia Patterson Foundation; former reporter for the Washington Post and co-author of Food Finds: America's Best Local Foods and the People Who Produce Them (HarperCollins) and three Fodor's guidebooks on America's best baseball parks; contributor to many national magazines.

Constance Hale, ASJA; director of the program in narrative journalism at the Nieman Foundation for Journalism at Harvard; author of Sin and Syntax and Wired Style; former editor at Wired and Health; contributor to major national newspapers and magazines.

Caitlin Kelly, ASJA board member, contributor to The New York Times, More, Glamour and others; author of Blown Away: American Women and Guns (Pocket Books 2004); recipient of five fellowships, including those from the Knight Center and the Poynter Institute.

Erin Torneo, ASJA, former editor/contributor to Cosmopolitan, Lucky, SEED and other publications; author of Picking Cotton: Our Memoir of Injustice and Redemption ( March 2009), The Bridal Wave: A Survival Guide to the Everyone-I-Know-Is-Getting-Married Years; Cat Women: Female Writers on their Feline Friends; recipient of 2008 Soros Justice Fellowship Grant and a 2007 New York Foundation for the Arts Fellowship for Nonfiction Literature.

Editors complain that writers don't know the difference between topic and angle. Panelists will discuss the best story angles and three writers will show how they find the perfect angle – one for an unusual, hard-to-market story; one for an evergreen story; and one with an interactive angle.

MODERATOR: Steve Slon, ASJA, former editor of AARP The Magazine; former editor in chief of Success; and former managing editor of Men's Health; contributor to TV Guide, Playboy, Self, Men's Health, Men's Journal, Reader's Digest, AARP The Magazine and others.

Betsy Carter, founding editor and editor in chief, New York Woman; executive editor, Harper's Bazaar; editor, New Woman; editor, My Generation.

Claudia Dreifus, ASJA, columnist for "Conversations With" in the New York Times/Science Times; assistant professor at Columbia University School of International and Policy Affairs; coauthor of Higher Education? (2010).

Ron Geraci, freelance writer; formerly feature editor at Men's Health and AARP the Magazine

Mark Matousek, contributing editor to O: The Oprah Magazine, AARP the Magazine, and Tricycle; author of Sex Death Enlightenment: A True Story; The Boy He Left Behind: A Man's Search For His Lost Father; and When You're Falling, Dive: Lessons In The Art Of Living.

(H) MAKE YOUR WEB SITE ADD TO YOUR BOTTOM LINE (Mid Career)

Good web sites are interactive. Pros tell how they draw traffic and keep readers coming back for more.

MODERATOR: Kayt Sukel, ASJA, contributor to TravelSavvyMom.com, American Baby and Washington Post.

Damon Brown, ASJA, contributor to Playboy, New York Post; author, Porn and Pong: How Grand Theft Auto, Tomb Raider and Other Sexy Games Changed Our Culture.

Beth Feldman, creator of RoleMommy.com; author, Peeing in Peace: Tales and Tips for Type A Moms

(I) GHOST WRITING FOR BIG BUCKS (Advanced Career)

Ghost writing is a lucrative field, but how do you break in? What should you charge? (You may be surprised!) Learn how to avoid murdering your co-author, while you get practical tips from from established ghost writers -- some of whom are earning six-figure incomes -- and top agents who broker great deals.

MODERATOR: Alisa Bowman, ASJA, blogger at www.projecthappilyeverafter.com; former senior editor at Runner's World; relationships editor for Capessa.com; collaborator on more than 20 health books, including five bestsellers.

Debra Gordon, ASJA, author or collaborator for more than a dozen consumer health books, including The Complete Idiot's Guide to Type 2 Diabetes; ghostwriter for physicians and executives; ghostwriter of book proposals. Michael Harriot, literary agent at Sanford J. Greenburger Associates, Inc.; clients include New York Times bestselling authors Yogi Berra (When You Come to a Fork in the Road, Take It!) and Ben Mezrich (Bringing Down the House) as well as some of the top ghostwriters/collaborators in publishing.

Ellen Neuborne, ASJA; author, co-author, or ghost writer of seven nonfiction books; former marketing editor at BusinessWeek; former reporter for the Money section of USA Today.

Sally Shields, author of The Collaborator Rules: 101 Surefire Ways to Manage (and Stay Friends with) Your Co-Author; writer or collaborator of four books, including The Daughter-in-Law Rules, which reached #5 on amazon.com.

Get insider tips about freelancing and answers to basic questions about queries, contract negotiations, great ideas, organizational tips that increase productivity, filing systems and more.

MODERATOR: David Budin, ASJA, former editor of Cleveland Magazine and Northern Ohio Live; contributor to U.S Airways Magazine, Performing Songwriter, Relix, HOW and others; author of Diabetes: A Cleveland Clinic Guide, (2009); writer for NPR, Rhino Records, Looney Tunes, American Greetings and NASA.

Greg Daugherty, ASJA, editor at Consumer Reports; former editor at Reader's Digest, Money and others; contributor to Smithsonian, Parenting, Good Housekeeping; author of You Can Write for Magazines (Writer's Digest).

Mary Mihaly, ASJA board member; author, co-author, editor and contributor to 10 books on health, travel and business, including 250 Questions Every Self-Employed Person Should Ask and OCD Demystified; contributor to Playboy, Reader's Digest, Family Circle, House Beautiful and others.

Gina Roberts-Grey, ASJA, contributor to Glamour, SELF, Better Homes and Gardens, Essence, Heart Healthy Living, Arthritis Today, Parents, Woman's Day and several others; contributor to online outlets everydayhealth.com, makinglifebetter.com, among others; winner of a Gold Parenting Publications of America award.

Nancy Shepherdson, ASJA, contributor to the L.A.Times Magazine, American Heritage, Woman's Day, Continental, Discover and others; author of La Vida Rica: The Latina's Guide to Success in Business (co-author with Yrma Rico) and Ancestor Hunt: Finding Your Family Online.

(K) COVERING CULTURE (or HOW TO MAKE MONEY FROM THE ARTS) (Mid Career)

Interested in cultural reporting or criticism? Our panelists will discuss their strategies for covering culture and the range of possibilities for placing arts and culture stories in their publications and elsewhere.

MODERATOR: Julia M. Klein, ASJA, cultural reporter and critic; contributing editor at the Columbia Journalism Review and a regular contributor to the Wall Street Journal's Leisure & Arts page.

Robin Cembalest, executive editor of ARTnews; former arts editor of the Forward, the national Jewish weekly, and an assistant editor at Artforum.

James Marcus, critic, translator, and the author of Amazonia; Ideas and Reviews editor at the Columbia Journalism Review.

Mario R. Mercado, arts editor of Travel + Leisure, overseeing visual and performing arts coverage; previous director of programs for the Kurt Weill Foundation for Music.

Carlin Romano, literary critic for The Philadelphia Inquirer and critic-at-large for The Chronicle of Higher Education; teacher at the University of Pennsylvania; contributor to The Nation, The New Yorker, The Times Literary Supplement, Slate, Salon and others.

(L) CAREER CHANGER: LET'S GET TECHNICAL (Advanced Career)

In this panel, you'll learn from writers and Internet experts who've discovered new ways to earn a living online, as well as become a subject expert Hands-on help will be provided, as well as new tips about online strategies regarding optimization and other techniques that the savviest writers already use.

MODERATOR: Stephen Regenold, ASJA, founder and editor of GearJunkie.com, an online publication launched in 2006 based off his nationally-syndicated newspaper column of the same name; frequent contributor to New York Times' Travel and Escapes sections.

Robin Blakely, author of PR Therapy (Quill Driver Books, 2009) and the editor of www.PRTherapy.com. Provides PR services for best-selling authors; has secured and managed promotional placements for clients at print, broadcast, and live venues that have included HGTV, Book TV, The Los Angeles Times Festival of Books, The National Baseball Hall of Fame, The Hollywood Reporter, ABC World News, Vanity Fair and more.

Nicole Stagg, veteran of the Internet industry, bridging content strategy with business and marketing for large companies like ABC.com, Disney, Reader's Digest, iVillage.com and Rodale Publishing; currently oversees content strategy at Hearst Digital Magazines.

David Wallis, founder and editorial director of Featurewell.com, an international syndication agency that markets articles and columns by more than 1000 top writers, including Robert Reich, Clive Thompson and Susan Cheever; editor of Killed: Great Journalism Too Hot To Print (Nation Books, 2004) and Killed Cartoons: Casualties from the War on Free Expression (W.W. Norton, 2007).