How do LinkedIn, Facebook, YouTube, MySpace, Twitter and other social media create buzz and help you sell your work? Hear pros explain their tools and how social networking helps them.

MODERATOR: Gwen Moran, ASJA, writer for Entrepreneur; ghost writer for nearly a dozen books on business and finance; contributor to Newsweek.com; former blogger for WorkItMom.com and PC World.

Alisa Bowman, ASJA, blogger at www.projecthappilyeverafter.com; relationships editor for Capessa.com; ghostwriter and collaborator on more than 20 health books, including five bestsellers.

Rachel C. Weingarten, creative brand strategist, internet marketing pioneer and president of Octagon Strategy Group (www.octagonsg.com). Clients include best-selling authors and film/TV franchises American Idol and Gossip Girl. Created and developed original programming for CNNMoney.com, contributor to Fortune Small Business, author most recently of Career and Corporate Cool; @rachelcw on Twitter.

(2) PRODUCE PROFIT FROM PASSION

Get the scoop from expert ASJA members who've done it and learn the the pros and cons of turning your passion into a writing career.

MODERATOR: Jackie Dishner, ASJA, biking enthusiast and contributor to AAA Living, HGTV.com, The Writer, This Old House, US Airways, and others; author of Backroads & Byways of Arizona (Countryman Press, November 2009).

Lee Klancher, ASJA, motorcyle enthusiast and former editor-in-chief at a mid-sized book publisher; contributor to Men's Journal, Motorcycle Cruiser, Motorcycle Escape, U.S. College Hockey; author of 8 illustrated books and 6 large-format calendars; Dirt Rider Adventures (cable tv).

Hilary Nangle, ASJA, Maine enthusiast; former trade tabloid managing editor and newspaper features editor; contributor to American Style, Art & Antiques, Boston Globe, Budget Travel, Car &Travel, Golf Connoisseur, Golf for Women, National Geo Adventure; author of Moon Coastal Maine, 2008; Moon Maine, 2008; Moon Acadia National Park, 2009; World Ski Atlas, 2007 (contrib.).

Mary Beth Temple, ASJA, fiber arts enthusiast; author of The Secret Language of Knitters, the upcoming Hooked for Life: Adventures of a Crochet Zealot, and magazine articles and essays about knitting and crochet.

You've got the big story assigned, the great book idea, the long feature, or web project. Now what? Where do you go to find the information you need? Our panel of experienced authors and writers will point you in the right direction.

MODERATOR: John Hanc, ASJA, writing teacher at the New York Institute of Technology in Old Westbury; author of eight books, including The Coolest Race on Earth—a Memoir of Running the 2005 Antarctica Marathon (Chicago Review Press, 2009); contributing editor, Runner's World; contributing writer, Newsday.

Dr. Alma Halbert Bond, ASJA, author of 15 books including Margaret Mahler, a Biography of the Psychoanalyst (a finalist in the 2008 National Best Books); faculty member of the Writers School.

Charles Butler, deputy editor, Runner's World; former editor of business publications; contributor to Smart Money, Fortune, Business Week, The New York Times and Good Housekeeping.

John Capouya, former editor at Newsweek, The New York Times and New York Newsday; author of Gorgeous George: The Outrageous Bad-Boy Wrestler Who Created American Pop Culture (HarperCollins, 2008); professor at University of Tampa.

Liz Neporent, president of Wellness 360, a New York-based consulting and management company; author of more than 14 books including the best sellers, Weight Training for Dummies and Buns of Steel; freelancer to major media outlets; collaborator on a book with Harvard Medical School.

(4) HOT TOPICS; COOL CONTRACTS

Discover how to uncover hot ideas, develop them into viable pitches, and get article and book contracts. Examine conventional techniques for gathering market intelligence, while also looking at digital-age tools. This interactive session will encourage participants to share ideas through discussion, brainstorming and knowledge sharing. It will also explore ways to think creatively about potential ideas.

FACILITATOR/SPEAKER: Samuel Greengard, ASJA past president; author of AARP Crash Course in Finding the Work You Love (Sterling, 2008); contributor to American Way, Continental, Discover, Family Circle, Wired and others; instructor at UCLA's Writers Program.

Moderator: Sandra E. Lamb, ASJA board member.

(5) 10:00 a.m. -- 10:30 a.m. Nancy Perry Graham, Editor and Vice President, AARP The Magazine

(6) 10:35 a.m. -- 11:05 a.m. Keith Bellows, Editor-in-Chief, National Geographic Traveler

(7) 11:10 a.m. -- 11:40 a.m. Gary Belsky, Editor-in-Chief, ESPN The Magazine

(8) 11:45 a.m. -- 12:15 p.m. Robert Safian, Editor and Managing Director, FastCompany

Writers are finding many opportunities — and good money — with custom publishers' client-sponsored magazines and websites. Come hear four editors tell you the ins and outs of their publications.

MODERATOR: Kathy Sena, ASJA; credits include Newsweek, Woman's Day, USA Today and custom publishers Time Inc. Content Solutions, Campbell Ewald, King Fish Media, Healthspring Communications

(9) 1:30 p.m. -- 2:00 p.m. Nelly Edmonson Gupta, executive editor for Health Monitor Network, which includes Health Monitor, Arthritis Health Monitor, and Living with Cancer Health Monitor, in addition to single-sponsored health guides on a variety of topics.

(10) 2:10 p.m. -- 2:40 p.m. Julie Russell, associate editor for Time Inc. Content Solutions, which includes makinglifebetter.com, A Guide to Wellness, Putnam Save and Putnam Investor.

(11) 2:50 p.m. -- 3:20 p.m. Bob Barrett, associate editorial director for The Pohly Company, which includes Fidelity Connect, UC Focus, Fidelity Retail, Fidelity+, MIT, publications for the Coca-Cola Company and others.

(12) 3:30 p.m. -- 4:00 p.m. Tom Halligan, editorial director, B2B Media, for The Magazine Group, which includes Engineering Inc., the American Association of Community Colleges' Community College Journal, and K-12's Xpotential