| Public: April 29 - April 30, 2006 Members: April 28 - April 30, 2006 Grand Hyatt Hotel 42nd and Grand Central Station, New York, NY
April 29, 2006
Coffee and pastries
"The ASJA conference is informative and inspirational. I am energized to put the ideas I've gathered to use." Dr. Cynthia Ryan, AL
TRACK: BREAKING INTO PRINT
Ever wonder why some writers seem to sell almost everything they pitch while others do not? Experts share inside secrets for pitching ideas from the art of verbal sales to the craft of writing "must-buy" queries. Moderator: Sally Stich, ASJA, contributing editor, Woman's Day; contributor TIME, Parade, Parents, Working Mother, www.WomensWallStreet.com. Diana Burrell, co-author, The Renegade Writer's Guide to Writing Query Letters (Fall, 2006), contributor Family Circle, Parenting, Writers' Digest. Lisa Collier Cool, former president, ASJA; author of How To Write Irresistible Queries; contributor Family Circle, Good Housekeeping, Reader's Digest. Laura Koss-Feder, ASJA; contributor TIME, New York Times, Money, Business Week, Working Woman. Jim Morrison, ASJA, contributor Smithsonian, New York Times, National Wildlife, Reader's Digest, The Wall Street Journal. Steve Slon, editor, AARP: The Magazine.
TRACK: EXPLORING THE MARKETS
Editors from top titles reveal their wish lists. Moderator: Leslie Levine, ASJA, writer, speaker, writing coach; author, Will This Place Ever Feel Like Home?, Ice Cream for Breakfast, and Wish It, Dream It, Do It. Contributor New York Times, Chicago Tribune, Woman's Day. Madonna Behen, health director, Woman's Day. Jennifer Braunschweiger, articles editor, Good Housekeeping. Janine Latus, ASJA, contributor O magazine, More, Woman's Day, Family Circle, All You, Parents, www.WomensWallStreet.com. Marty Munson, health editor, Marie Claire.
TRACK: ALL ABOUT BOOKS
Does the first page of your book proposal or manuscript leave the reader wanting more? Expert panelists will share their frank impressions of ten to 14 first pages submitted by conference participants. Click here for submission details. Moderator: Sarah Wernick, ASJA, collaborative writer and consultant; co-author of the bestselling Strong Women Stay Young and other books. Adam Chromy, literary agent, Artists and Artisans. Ellen Geiger, senior agent, Frances Goldin Literary Agency. Nancy Hancock, senior editor, Touchstone/Fireside. Ted Weinstein, literary agent, Ted Weinstein Literary Management.
TRACK: PUBLISH AND PROSPER
How to boost your income by working smarter, not harder. Moderator: Samuel Greengard, former ASJA president, contributor The ASJA Guide to Freelance Writing, American Way, Arrive, Business Finance, Hemispheres, Industry Week, Wired. Kelly James-Enger, ASJA, author of six books, including Six Figure Freelancing: the Writer's Guide to Making More Money; contributor Energy for Women, Fitness, Oxygen, Shape, Woman's Day, The Writer. Brian O'Connell, ASJA, author of 12 books, including The Complete Idiot's Guide to Dream Jobs; contributor Entrepreneur, Men's Health, USA Today, The Wall Street Journal. Jennifer Pirtle, ASJA, contributor Conde Nast Traveler, Elle, Fitness, Health, Runner's World, Self, Woman's Day, The Writer.
Panel #05 Finding the Narrative Arc: Non-Fiction Story Structure Borrowed from the Craft of Fiction
Authors and journalists are increasingly using creative writing techniques in their nonfiction work. This panel will zero in on one: finding the narrative arc of a story. Moderator: Kathy Seal, ASJA, co-author Motivated Minds: Raising Children to Love Learning. Contributor New York Times, Los Angeles Times, Columbia Journalism Review. Katherine Eban, ASJA, author Dangerous Doses: How Counterfeiters are Contaminating America's Drug Supply. Former reporter New York Times, New York Observer, New York; contributor Vanity Fair, Self, The Nation, New Republic, New Yorker. Jack El-Hai, ASJA president, author The Lobotomist, contributor Atlantic Monthly, American Heritage, Washington Post Magazine. Russell Martin, ASJA, author of the novel The Sorrow of Archaeology and eight nonfiction books. Contributor Time, New York Times, New York Times Magazine, New Statesman. Bill Wasik, senior editor, Harper's Magazine; contributor Salon, Slate.
TRACK: BREAKING INTO PRINT
Contracts may look like they're black and white, but understanding, negotiating, and interpreting publishing agreements means seeing their many shades of gray. Experts cover the basics, explode the myths and explore the subtleties of contract law. Moderator: W. Terry Whalin, ASJA, author of more than 60 books including Book Proposals That Sell. Richard Dannay, lawyer with a specialty in copyright law. Laurie Harper, literary agent and publishing consultant. Sallie Randolph, ASJA, writer turned lawyer, author or co-author of seven books, including Author Law A to Z. Eric Rayman, lawyer and publishing executive, president of Budget Living's parent company, former in-house counsel The New Yorker, former deputy counsel at Simon & Schuster.
TRACK: EXPLORING THE MARKETS
Editors and a writer for today's top custom publishers explain how to break into this fast-growing market. Moderator: Kathy Sena, ASJA, contributor Woman's Day, AARP The Magazine, Family Circle, USA Today, Tribune Media, others. Michael Buller, vice president, Creative Services, Custom Publishing Group, The Pohly Company. Edits Continental, Destination: Vacation, other magazines. Dan Grantham, senior vice president, editorial director, Campbell-Ewald Publishing. Oversees editorial development and content for Corvette Quarterly, Deliver and Small Business Impact. Jenna Schnuer, ASJA, contributor American Way, Lexus, Southwest Spirit, My Home Life. Michael Smolinsky, managing editor, Healthspring Communications, Inc. Edits Every Woman, Toda Mujer, Pride magazines.
TRACK: ALL ABOUT BOOKS
Now that you've finally written that novel, how can you be sure to land the right agent, let alone catch an editor's eye? This panel will give pointers on query letters, synopses and sample chapters and discuss how to make your masterpiece marketable. Moderator: Catherine Wald, author The Resilient Writer: Tales of Rejection and Triumph from 23 Top Authors. Gail Hochman, principal at Brandt & Hochman Literary Agents, represents Michael Cunningham, Scott Turow. Amy Holman, founder of Poets & Writers publishing seminars and former "Tough Love Guide to Publishing." Associate editor, Get Your First Book Published. Sally Kim, senior editor at Shaye Areheart Books, the literary fiction imprint at The Crown Publishing Group, a division of Random House, Inc. Her authors include Lisa Unger (Beautiful Lies), Leah Stewart (The Myth of You and Me), Lee Martin (The Bright Forever), Leslie Larson (Slipstream), and Gillian Flynn (Sharp Objects). She has been an editor at St. Martin's Press and HarperCollins. Jeff Kleinman, lawyer and literary agent at Graybill and English, New York and Washington, D.C.
TRACK: PUBLISH AND PROSPER
Want to accomplish more, make more money, even (gasp!) get some time off? Strategies for better managing your most fundamental resource: time. Moderator: Erik Sherman, ASJA, has been a freelance writer since 1996 and fits magazine articles, books, plays, short fiction, and even home remodeling into his schedule using proven time management techniques.
Panel #10 Copywriting: How to Crack This Hungry and Lucrative Market
There's big money in writing to sell. How to succeed in the competitive but lucrative world of writing ads, brochures, direct mail copy, newsletters, and other business communications. Moderator: Randy Myers, ASJA, financial journalist and copywriter; contributing editor CFO, Corporate Board Member, Plan Sponsor magazines. Bob Bly, copywriter, selfmade multimillionaire, author of The Copywriter's Handbook, Secrets of a Freelance Writer. Deborah Gaines, ASJA, copywriter and editorial consultant; former managing editor, Hearst Magazines online; editor in chief, Downtown Magazine Group. Steve Slaunwhite, ASJA, copywriter and speaker; author of Start & Run a Copywriting Business; publisher of www.For CopywritersOnly.com. Chris Wall, senior partner, chief creative officer, Ogilvy and Mather, New York. Clients include IBM, Apple, Nike, Coca-Cola.
Luncheon and Keynote Speaker Stefan Fatsis: staff reporter for The Wall Street Journal; regular guest on National Public Radio's All Things Considered; author of Word Freak: Heartbreak, Triumph, Genius, and Obsession in the World of Competitive Scrabble Players.
TRACK: BREAKING INTO PRINT
Do you want to develop good relationships with editors? Learn the do's and don't's of effective networking to sell your articles and books. Moderator: Nancy Shepherdson, ASJA, co-author,La Vida Rica: The Latina's Guide to Success, and contributor to LA Times Magazine, Playboy, American Heritage, Woman's Day and Boy's Life Marissa D'Vari, ASJA, author, Building Buzz: How to Reach and Impress Your Target Audience. Rick Frishman, president, Planned Television Arts, a book publicity company; author, Guerrilla Marketing for Writers: 100 Weapons for Selling Your Work. Jessica Hatchigan, ASJA, author, How to be Your Own Publicist. Linda Konner, ASJA, literary agent.
TRACK: EXPLORING THE MARKETS
This panel examines the strategies required to secure writing assignments for newspapers and Sunday magazines; who and how to pitch, cultivating and sustaining solid relationships with editors, and more. Moderator: Sally Abrahms, ASJA, author, Children in the Crossfire and co-author, What Every Woman Should Know About Divorce and Custody: How to Keep the Kids, the Cash, and Your Sanity; contributor Time, Newsweek, AARP The Magazine, New York Times, Wall Street Journal. Neil Amdur, author of several books and former senior editor and reporter, New York Times. Barbara Ballinger, ASJA, author or co-author of more than a dozen books, including Needlepoint Designs from Amish Quilts and Corporate Bloodlines, former staff writer House and Garden's special publications; contributor, St. Louis Post-Dispatch, New York Times. Fran Carpentier, senior editor, PARADE, responsible for PARADE's popular annuals, "What America Eats" and "Live Longer, Better, Wiser," and monthly "Simply Delicious" food column. Denise DiFulco, ASJA, worked as a senior associate editor at Latina before becoming a freelancer. She has been a contributor to Ladies Home Journal, Working Mother, The New York Times, The Washington Post and Star-Ledger (N.J.).
TRACK: ALL ABOUT BOOKS
What kinds of narrative nonfiction books and novels does Hollywood buy? Learn how books get optioned in movie deals and how an author can boost his or her chances of success. Moderator: Barbara DeMarco-Barrett, ASJA, author, Pen on Fire, winner, 2005 ASJA Outstanding Book Award (service/self-help). Karen Quinn, author, The Ivy Chronicles . Optioned to Warner Brothers, starring Catherine Zeta Jones, produced by Jerry Weintraub. Bill Contardi, literary agent, Brandt & Hochman, formerly with William Morris Agency New York; vice-president of literary affairs for Warner Brothers; director of literary Affairs, United Artists. Stephen Morrison, editorin- chief and associate publisher, Penguin Books.
TRACK: PUBLISH AND PROSPER
For those who are entrepreneurs as well as writers, selfsyndication offers tantalizing opportunities to increase revenue from articles while retaining rights. Learn about the possibilities and pitfalls of reselling your own work. Moderator: Carolyn Jabs, ASJA, self-syndicated columnist, www.growing-up-online.com, contributing editor Family PC; contributor New York Times, Newsweek, Redbook, Working Mother. Christopher Kenneally, director Author and Creator Relations at the non-profit Copyright Clearance Center (www.authors.copyright.com), host Beyond the Book. Terry Marotta, writer of self-syndicated column Vacationing in My Driveway; contributor NPR commentaries, major women's magazines. David Wallis, founder and editor www.Featurewell.com. Editor, Killed: Great Journalism Too Hot to Print.
Panel #15 Build a Platform, Bank the Results: Branding Yourself, with a Web Site, Newsletter, and More
Why and how to build and sustain a successful platform that will withstand the fickle tastes of the publishing industry and the competition. Moderator: Leslie Levine, ASJA, writer, speaker, writing coach; author, Will This Place Ever Feel Like Home?, Ice Cream for Breakfast, and Wish It, Dream It, Do It. Contributor New York Times, Chicago Tribune, Woman's Day. Sandra Beckwith, ASJA, author of Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement and the forthcoming Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions. Contributor, Woman s Day, Black Enterprise, American Profile, Los Angeles Times. Brenda Copeland, executive editor, Hyperion. Acquires commercial fiction, narrative nonfiction, memoir, spirituality, health, and lifestyle books. Joelle Delbourgo, literary agent, president, Joelle Delbourgo Associates. Represents commercial and literary fiction; nonfiction including psychology, women's issues, narrative nonfiction. Andrea King Collier, ASJA, author, Still With Me: A Daughter's Journey of Love and Loss and the forthcoming Because We Love You: A Guide to Black Men's Health for Black Women. Contributor AARP, Essence, the Washington Post, Woman's Day.
TRACK: BREAKING INTO PRINT
Learn how the pros cultivate sources for expert opinion, anecdotes, investigative reporting, and narrative. Moderator: Dan Ferber, ASJA, correspondent, Science; contributor to Reader's Digest, Popular Science, Audubon Andrea Cooper, ASJA, contributor, Newsweek, The New York Times Book Review, NPR's "All Things Considered," Parade, Reader's Digest, Salon, and others; two-time winner, ASJA Outstanding Article Award. Paula Dranov, ASJA, contributor Ladies Home Journal, Readers Digest. Rebecca Skloot, ASJA, author of the forthcoming book The Immortal Life of Henrietta Lacks. Steve Weinberg, ASJA, book author, freelance magazine feature writer and newspaper book reviewer.
TRACK: EXPLORING THE MARKETS
Learn how to realize your dream of writing for children or young adults. Moderator: Carol Weston, ASJA, "Dear Carol" advice columnist, Girls' Life; author of 12 books including Girltalk and Melanie in Manhattan. Karen Bokram, publisher and founding editor of Girls' Life Magazine. Jennifer Magid, editor, Current Health 1. Laura Blake Peterson, agent, Curtis, Brown. Julie Strauss-Gabel, senior editor, Dutton Children's Books.
TRACK: ALL ABOUT BOOKS
WIRED columnist Steven Johnson, his editor and agent, discuss the rise to the bestseller lists of his recent books, Everything Bad Is Good for You and Mind Wide Open. Moderator: Bethanne Kelly Patrick, ASJA, editor, AOL Books channel. Steven Berlin Johnson, author of the national bestseller Everything Bad Is Good For You. Contributing editor WIRED; columnist Discover magazine. Sean MacDonald, Steven Johnson's editor, Penguin Books. Lydia Wills, literary agent representing Steven Johnson. Scott Waxman, president, The Waxman Literary Agency.
TRACK: PUBLISH AND PROSPER
From building cash flow to expanding your writing business into other profitable areas, this workshop shows writers how to avoid mistakes that hurt their income. Moderator: George Sheldon, ASJA, author, Becoming a Better Paid Nonfiction Writer. Gary Blake, director, The Communication Workshop, a firm that specializes in effective business writing and technical writing. Joan Detz, ASJA, author, How To Write and Give A Speech. Suzanne Falter-Barns, ASJA, consultant on building an expert platform (www.getknownnow.com).
Panel #20 Even Smarter Surfing: The Reigning Guru Guides You Through the Web (Part 1 of a Two-Part Session)
Smarter Surfing for Writers: Better Use of Your Web Time ¢ Helpful and entertaining tips to improve your Internet research and find what you need on deadline. All skill levels welcome. Back by popular demand ¢ with all new sites and tips. Moderator: Tim Harper, ASJA, editor, The ASJA Guide to Freelance Writing. Sree Sreenivasan, dean of students, Columbia University Graduate School of Journalism,, WABC-TV's Tech Guru.
TRACK: BREAKING INTO PRINT
When should you ask for more money? How flexible is a deadline? This panel will explore how professional courtesy is the glue in a good writer-editor relationship. Moderator: Salley Shannon, ASJA, columnist, Woman's Day; contributor Reader's Digest, Parents, Good Housekeeping, Smithsonian, Parenting, Saveur, Fitness and winner, 2005 ASJA Award for writing on a significant topic. Stephanie Abarbanel, senior articles editor, Woman's Day, previously editor-at-large and contributor, Family Circle. She is a National Magazine Award winner and has taught editing at the Columbia University School of Journalism. Dakila Davia, managing editor, Parade Liz Puzio, associate editor, Parade Judy Goldberg, senior editor Parents Alison Stein Wellner, ASJA, contributing editor, Inc. Magazine; former editor, American Demographics magazine. Contributor American Archaeology, the Washington Post, Boston Magazine, Business Week, Mother Jones, the Christian Science Monitor, Glamour, Ladies' Home Journal, Psychology Today.
TRACK: EXPLORING THE MARKETS
What makes a good travel story? Where can you find one? This panel's answers might surprise you. Moderator: Leslie Gilbert Elman, ASJA, contributor to For Me, Global Traveler, Shape and others, author of The Ladies Room Reader Quiz Book. Geri Bain, director of custom publishing, RCI; publisher, Endless Vacation. Keith Bellows, editor-inchief, National Geographic Traveler. Bill Hinchberger, ASJA, editor and founder, www.BrazilMax.com. Cleo Paskal, ASJA, travel columnist, National Post, TV presenter and Emmy-nominated writer.
TRACK: ALL ABOUT BOOKS
How, exactly, is a big book deal structured and contracted? This panel will show you how. Moderator: Sandra E. Lamb, ASJA, author, How to Write It: A Complete Guide to Everything You'll Ever Write. Peter Gethers, president, Random House Films, and editor-at-large for Random House, Inc. Michael Gross, ASJA, author of ten books, including 740 Park. Eric Simonoff, literary agent, Janklow & Nesbit, whose clients include Jhumpa Lahiri, ZZ Packer, and Bill O' Reilly.
TRACK: PUBLISH AND PROSPER
How to lower your taxes, deal with erratic cash flow, and plan for retirement. Moderator: Sondra Forsyth, ASJA; currently contributing editor at Ladies' Home Journal; formerly executive editor at Ladies' Home Journal, features editor at Cosmopolitan, articles editor at Brides'; author most recently of "Forget the Facelift" with Doris J. Day, M.D.; bylines in CosmoGIRL!, Dance Magazine, Family Circle, Good Housekeeping, Gourmet, Redbook, Town & Country, others Joseph Anthony, ASJA; author of "Kiplinger's Working for Yourself"; bylines in the New York Times, Worth, MSN.com, National Geographic Traveler, others; Enrolled Agent and tax consultant/preparer specializing in self-employed professionals Julian Block, ASJA; author most recently of "The Home Seller's Guide to Tax Savings"; bylines in Bloomberg Personal Finance, Consumer Reports, Financial Planning, Money, Mutual Funds, Parade, Reader's Digest, Vogue, Woman's Day, others; syndicated columnist, "The Tax Report"; an attorney/preparer specializing in freelance writers Russell Wild, ASJA; currently Principal, Global Portfolios, fee-only financial planning and investment counseling; formerly senior editor at Rodale Press; author most recently of "The Unofficial Guide to Getting a Divorce"; bylines in AARP The Magazine, AARP Bulletin, Consumer Reports, Details, Financial Planning, Men's Health, Men's Journal, Real Simple, others Jennifer S. Wilkov, author most recently of Dating Your Money and creator of the Dating Your MoneyTM process; financial pioneer, Evolutionary Strategic Planner, Financial ArchitectTM and Money Dating Expert; President and CEO of Evolutionary Strategic Planning, Inc., and Wealth Acceleration Mastery, Inc., specializing in strategic planning for peopleTM and money relationships.
Panel #25 Even Smarter Surfing, Part II: Figuring Out Blogs and Whatever's Next
The best blogs for and by writers; how you can join the blogging revolution as a consumer and/or creator of blogs; and how to make sense of all the other new technologies (podcasts, wikis, etc) changing our business. All skill levels welcome. Moderator: Tim Harper, ASJA, editor, The ASJA Guide to Freelance Writing. Sree Sreenivasan, dean of students, Columbia University Graduate School of Journalism; WABC-TV's Tech Guru.
Reception Chat with other writers and editors in a relaxed, friendly setting and exchange your conference evaluation for a raffle ticket and the chance to win valuable prizes! |
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