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April 24, 2004
Coffee and Pastries will be available.
Introductory comments. Mentoring sessions, the Barnes & Noble Bookfair and the Idea Marketplace will run continuously throughout the day.
Great article ideas are all around us. This panel will discuss where to find them and how to angle them to grab editors'—and readers'—attention. Moderator: Sally Stich, ASJA, contributor to Woman's Day, TIME, Parade, Working Mother, Ladies' Home Journal, others Ellen Breslau, senior articles editor, Woman's Day Larry Atkins, ASJA, contributor to The ASJA Guide to Freelance Writing; also contributor to Philadelphia Inquirer, Baltimore Sun, Chicago Tribune, Dallas Morning News, National Public Radio, others Jim Morrison, ASJA, contributor to Smithsonian, New York Times, Wall Street Journal, others Melba Newsome, ASJA, contributor to O, Cosmopolitan, Family Circle, Smithsonian, others Panel #02 What Book Agents Want Top literary agents discuss the topics and types of books they would love to sign. Learn how to make a great first impression when approaching them and improve your chances of a positive response. Moderator: Karen Kroll, ASJA, has written for AARP: The Magazine, The Christian Science Monitor, Continental, Inc., Woman's Day, and other publications. Dorian Karchmar, Lowenstein-Yost Associates Linda Konner, ASJA, Linda Konner Literary Agency Judith Riven, Judith Riven Literary Agency John Ware, John A. Ware Literary Agency Panel #03 Tricks of the Trades: Writing for Industry Publications Discover a world of often-overlooked opportunities by writing for trade magazines. Moderator: Sharon Edry, ASJA, contributor to TV Guide, National Jeweler, PR Week, others Patrick Clinton, editor-in-chief, Pharmaceutical Executive, and author of Guide to Writing for the Business Press. Maryfran Johnson, editor-in-chief, Computerworld Amy Singer, senior editor, The American Lawyer Minda Zetlin, ASJA, contributor to Computerworld, Games, Crain's New York Business Panel #04 Writing for the Long Haul How do you turn that big idea into a manageable project? Learn what it takes to research, report, organize, and structure a book or in-depth magazine article Moderator: John Rosengren, ASJA, author, Blades of Glory: The Story of a Young Team Bred to Win; contributor to Reader's Digest, Sports Illustrated, Tennis, World Traveler, AARP: The Magazine, others Tom Clynes, contributor to National Geographic Adventure, Outside, The Observer (London), The Washington Post Beverly Gray, ASJA, author of biographies of Ron Howard and Roger Corman Steve Kemper, ASJA, contributor to National Geographic, Outside, Smithsonian, author of Code Name Ginger Seth Mnookin, author of an upcoming book for Random House on The New York Times; former senior writer for Newsweek, and contributor to The New Yorker, Details, Spin, Forbes, New York, others Kristin Ohlson, ASJA, author of Stalking the Divine Panel #05 Peeking over the Hill: The Art of Writing for Baby Boomers Magazine pros reveal how to tap into the huge boomer market through a diverse range of publications. Moderator: Dorothy Foltz-Gray, ASJA, contributor to Health, Good Housekeeping, Reader's Digest, others Nancy Clark, deputy editor, Family Circle Lynn Schnurnberger, contributor to More, New York, People, Reader's Digest, others Steve Slon, ASJA, editor, AARP: The Magazine Courtenay Smith, senior editor, More
Top editors and seasoned freelancers tell you how to get your byline into national magazines and break into new markets. Moderator: Linda Rao, ASJA, award-winning contributor to Prevention, Better Homes and Gardens, Health, Organic Style, others Cathy Cavender, deputy editor, Lifetime Karen Hammond, ASJA, contributor to Family Circle, Runner's World, The Writer, Woman's Day, national newspapers, others Jennifer Haupt, ASJA, contributor to AARP: The Magazine, Nation's Business, Bloomberg Financial News, Lifetime, Parents, Woman's Day, others Gini Kopecky Wallace, senior editor, Family Circle Panel #07 Over the Rainbow: Writing for Ethnic Markets Books, magazines, and Web sites for ethnic and religious groups are growing markets—and many are open to freelancers of all colors and creeds. Moderator: Russell Wild, ASJA, author of Games Bosses Play; contributor to AARP: The Magazine, Men's Journal, Real Simple, Segunda Juventud, others Malaika Adero, senior editor, Atria Books/Simon & Schuster, author of Up South: Stories,Studies & Letters of This Century's African American Migrations Patricia Harty, editor-in-chief, Irish American Magazine Aron Hirt-Manheimer, editor, Reform Judaism Gabriela Zabalua-Goddard, editor, AARP Segunda Juventud Panel #08 From Article to First Book: Mastering the Transition Journalists who've made the leap from the 1,000-word article to the 100,000-word book explain the financial, emotional, and intellectual risks and rewards. Moderator/Panelist: Caitlin Kelly, ASJA, author, Blown Away: American Women and Guns, National Magazine Award winner Judith Levine, author of three books, including Harmful to Minors: The Perils of Protecting Children from Sex Cheryl Reed, ASJA, author of Unveiled: The Hidden Lives of Nuns, Alicia Patterson Fellowship winner Sam Tanenhaus, author of Whittaker Chambers, winner of LA Times book prize for biography Panel #09 From Net Speed to Net Worth Electronic marketing methods are hot—and they can spread the word about you and your work at the click of a mouse. Learn how to use e-newsletters, online marketing, and Web sites to sell your books, your writing, and yourself. Moderator: Christine Larson, ASJA, author of The Family CFO: The Couples' Business Plan for Love and Money, contributor to Details, Smart Money, The Wall Street Journal, Parents, Glamour, others Brian Feinblum, Director of New Business at Planned Television Arts, a book publicity and marketing firm. Carol Fitzgerald, founder/editor, The Book Report Network Carole Terwilliger Meyers, ASJA, award-winning author of 15 books, whose e-mail newsletter reaches thousands of readers M. J. Rose, novelist and author of How to Publish and Promote Online Panel #10 Time Out: Building a Successful Writing Career in Part-Time Hours Writers and editors explain how to be productive on a part-time schedule, whether you're building your writing career around your children's schedules or balancing the demands of other paying work. Moderator: Jen Singer, ASJA; creator of www.MommaSaid.net, a Web site for at-home moms; contributor to American Baby, Family Circle, Nick Jr., Parenting, and Woman's Day Diane Benson Harrington, ASJA, managing editor of FreelanceSuccess.com; columnist, RealtyTimes.com; contributor to Woman's Day, Family Circle, Parents, Parenting, others Lisa Iannucci, founder, YoungWidowsandWidowers.com; author, The Unofficial Guide to Minding Your Money; contributor to ePregnancy, SkyGuide Go and Smart Money Susan Ladika, ASJA, part-time copy editor, St. Petersburg Times; contributor to The Wall Street Journal - Europe, Associated Press, Science, Town & Country, U.S. News & World Report Sarah Smith, senior associate editor, Parenting
Keynote speaker: Amy Dickinson, the Chicago Tribune's successor to Ann Landers, whose extensive freelance credits include Allure, Esquire, National Public Radio and Time Magazine.
The right contract language can make or break your income possibilities. This session is an invaluable primer for understanding and negotiating contract terms—and making the most from your work. Moderator: Todd Pitock, ASJA, contributor to National Geographic Traveler, The Washington Post, Continental, Hemispheres, American Way, Tikkun, The Jerusalem Report, Best Jewish Writing 2003 (anthology) Jonathan Green, ASJA, contributor to Men's Journal, Reader's Digest, British Esquire, British GQ Sandra Lamb, ASJA, contributor to Family Circle, Woman's Day, Working Mother, Fitness, Parents, others; author of 2 books, including How to Write It: A Complete Guide to Everything You'll Ever Write Jennifer Pirtle, ASJA, contributor to Health, Fitness, Self, Elle, Condé Nast Traveler, Saveur, Cosmopolitan, Martha Stewart Living, Ladies' Home Journal, Good Housekeeping, others Erik Sherman, ASJA, contributor to The New York Times Magazine, Newsweek, US News & World Report, USA Weekend, Saveur, Technology Review, Chief Executive, Editor & Publisher, CIO Insight, others; author of several books Panel #12 Join the $100,000 Club: Earn a Six-Figure Income Freelancing Don't settle for the stereotype of the starving writer. This panel's successful freelancers each earn at least $100,000 annually. Learn how they do it—and how you can, too. Moderator: Nona Aguilar, ASJA, author of three books including Totally Natural Beauty, and The New No-Pill, No-Risk Birth Control; award-winning contributor to Family Circle, Ladies' Home Journal, Cosmopolitan, Venture; corporate writer Andrea King Collier, ASJA, author, Still with Me; contributor to The Chicago Tribune, Working Mother, Savoy, Essence, Better Homes and Gardens, others Sondra Forsyth, ASJA, former executive editor, Ladies' Home Journal, features editor at Cosmopolitan, articles editor at Bride's; National Magazine Award winner, 1999; author of scores of major magazine articles; author or co-author of nine books Sam Greengard, ASJA, contributor to Wired, Discover, American Way, Hemispheres, Attaché, Family Circle, Los Angeles, Business Finance, others Brian J. O'Connell, ASJA, speechwriter, author of eight books, including Build Your Own Mutual Fund and The CNBC Personal Financial Handbook, a Book-of-the-Month Club choice; contributor to The Wall Street Journal, Newsweek, others Panel #13 Making Sense of the Fiction Market Separate the facts from the fiction about today's markets for novels and short stories. Editors, successful freelancers, and an agent share the truth about telling lies for profit. Moderator: Daniel Grotta, ASJA, author of 6 books, including J.R.R. Tolkien: Architect of Middle Earth; contributor to Harper's, Islands, The Robb Report, Lear's, Parade, Popular Science, Family PC, American Heritage, PC Magazine, others Allison Dickens, editor, Random House Publishing Group Judith Kelman, ASJA, author of 13 suspense novels, including Every Step You Take and Summer of Storms, winner of the 2002 Mary Higgins Clark Award for best suspense; contributor to Glamour, Redbook, Ladies' Home Journal, Seventeen, Brides, and The New York Times Chris Napolitano, features editor, Playboy Mitchell Waters, agent, Curtis Brown, Ltd. Panel #14 Writing for Business Publications You don't need an MBA to add business publications to your bottom line. Hear directly from editors at national business magazines what it takes to land an assignment with them. Moderator: Marcia Layton Turner, ASJA, author of Kmart's Ten Deadly Sins; contributor to Business 2.0, Specialty Retail Report, Country Business, Beauty Store Business, New Age Retailer, Small Business Tax News Karen Axelton, executive editor, Entrepreneur Melissa Master, assistant managing editor, Across the Board Jeff Wuorio, ASJA, contributor to Business Week, Money, Worth, The New York Times, Bankrate.com; regular business columnist at Microsoft's bCentral.com Panel #15 The Name Game: Building Your Platform Many book publishers are looking for authors with a following, so it's critical to know how to build that all-important platform. This panel will show you how to make your name, your image, and your public persona recognizable, so you command more attention (and a bigger advance). Moderator: Victoria Moran, ASJA, author of 10 books, including Creating a Charmed Life and the upcoming Younger by the Day; two-time "Oprah!" guest Susan Bennett, network TV producer (Good Morning America, others) Matthew Carnicelli, president, Carnicelli Literary Management Christopher Cooper, brand strategist and coach to Fortune 1000 companies Leslie Levine, ASJA, author of three books, including Ice Cream for Breakfast and Wish It, Dream It, Do It; appearances on "Today," "CBS This Morning"
Should you write about whatever catches your attention? Or is it better to develop expertise on a small number of topics? Is it better for one's writing career to become a specialist or can generalists make it big, too? Hear the benefits and pitfalls of both in this informative panel. Moderator: Nancy Shepherdson, ASJA, contributor to Continental, LA Times Magazine, Discover, Sierra, Continental, American Heritage, Woman's Day, others Nicole Dyer, associate editor, Popular Science Andrew Essex, executive editor, Details Kelly James-Enger, ASJA, contributor to The Writer, Oxygen, Woman's Day, Complete Woman, Redbook, Self, Marie Claire, others; author, Ready, Aim, Specialize Sally Stich, ASJA, contributor to Woman's Day, TIME, Parade, Working Mother, Ladies' Home Journal, others Panel #17 Repeating Yourself: Syndicating Your Stories What's better than selling an article? Selling it again. . . and again! This panel will teach you how to sign up with a syndicating service and how to syndicate stories yourself. Moderator: Kathy Seal, ASJA, contributor to The New York Times, LA Times, San Jose Mercury News, Columbia Journalism Review, Carnegie Reporter, Lear's, Family Circle, Parents, Parenting, Child, Southwest Spirit Jan Collins, ASJA, coauthor of two nationally syndicated weekly columns; contributor to The Economist, The New York Times, The Washington Post, Reader's Digest, Parade, Redbook, , Business Week, Newsweek, Ms., and The New Republic Neil Gladstone, managing editor, United Media, parent company of United Features Syndicate and the Newspaper Enterprise Association David Wallis, editorial director, Featurewell.com, an online syndication service Michele Wojciechowski, contributor of regionally self-syndicated features; humor columnist; contributor to Family Circle, Baltimore Magazine, others Panel #18 Change Your World: Writing Op-Eds and Essays Want to get something off your chest? Top editors and an experienced essay writer share their secrets for writing and selling opinion pieces. Moderator: Kathy Sena, ASJA, contributor to USA Today, New York Times Syndicate, Los Angeles Times, Tribune Media, Woman's Day, Shape, Child Clara Germani, op-ed editor, The Christian Science Monitor Susan J. Gordon, ASJA, author, Wedding Days: When & How Great Marriages Began; contributor to Christian Science Monitor, Family Circle, The Jewish Week, The New York Times, New York Newsday, Woman's Day Pam Hamer, editor, Newsweek's "My Turn" column Maeve McGoran, senior editor for commentaries, "Morning Edition" (National Public Radio) Michael Newman, op-ed editor, The New York Times Panel #19 Break the Rules — and Build Your Business There are rule-followers and rule-breakers. Discover how renegade freelance writers routinely break supposedly hard-and-fast rules--and come out ahead. Moderator: Carolyn Magner Mason, ASJA, contributor to Family Circle, Runner's World, Health.com, WebMD, MSN, AOL, Salon, Overdrive Magazine, others Anita Bartholomew, ASJA, president and creative director of Doll Face Pranksters, Inc; contributing editor at Reader's Digest; contributor to Good Housekeeping, MBA Jungle, Salon, Woman's Day, others Diana Burrell, co-author of The Renegade Writer: A Totally Unconventional Guide to Freelance Writing Success and contributor to Parenting, Family Circle, SELF, Fitness, and others. Daylle Deanna Schwartz, ASJA, author of four books, including How To Please a Woman In and Out of Bed; contributor to Newsweek, Penthouse, Continental, others Alison Stein Wellner, ASJA, contributor to AARP the Magazine, American Demographics, BusinessWeek, Continental (the in-flight of Continental Airlines), The Christian Science Monitor, Glamour, Fast Company, Inc., Ladies' Home Journal, Psychology Today, Working Woman, Working Mother, Yankee magazine. She's also the author of five books, including Best of Health. Panel #20 The Hollywood Connection: Selling Your Book or Story to TV or the Movies Is the story you're chasing a natural for a blockbuster film or mini-series? This panel of insiders will tell you what it takes to make the leap from page to screen. Moderator: Sally Wiener Grotta, ASJA, author of five books including Digital Imaging for Visual Artists; contributor to PC Magazine, Islands, The Robb Report, Lear's, Parade, Popular Science, Family PC, American Heritage, others Patricia Burke, VP of literary affairs, Paramount Pictures Bill Contardi, literary/dramatic rights agent, Brandt & Hochman Lisa Collier Cool, ASJA, author of Beware the Night (optioned to Disney) Cathy Crimmins, ASJA, author of "Where Is the Mango Princess?" (TNT original movie)
How to find, treat, follow-up, and cultivate sources. Moderator: Andrea Campbell, ASJA, author of eight books, including Making Crime Pay, Legal Ease, and Forensic Science: Evidence, Clues, and Investigation; contributing editor for newsletters on forensic science and primatology William Bastone, editor,TheSmokingGun.com; columnist at The Village Voice for 15 years Dan Forbush, president, ProfNet Roger S. Johnson, Ph.D., president, Newswise Steve Weinberg, ASJA, author of The Reporter's Handbook: An Investigator's Guide to Documents and Techniques (3rd edition); contributor to Mother Jones, The Nation, Columbia Journalism Review, others Panel #22 Smarter Surfing: Make Better Use of Your Web Time Back by popular demand, Columbia University Professor and ABC-TV's "Tech Guru" Sreenath Sreenivasan offers his fast-paced, informative, and often hilarious workshop aimed at showing researchers how they can find what they need on the Web faster. The emphasis is on productivity, and how to spend less time, not more, on the Web. Professor Sreenivasan's online newsletter on research tips and cool websites is required reading for many journalists and academics. Introduced by Tim Harper, ASJA, 2001 ASJA Award for Outstanding Article (reporting on a significant topic) and ASJA 2000 Award for Outstanding Book (general nonfiction), License to Steal Panel #23 Making the Media and Other Speaking Venues Work for You Have a new book coming out? Trying to garner new interest in a book that has been out for a while? Want to position yourself as a media expert or public speaker? Learn how the pros do it! Moderator: Andrea King Collier, ASJA, author, Still with Me, a memoir Aileen Boyle, director of publicity, Simon & Schuster A'Lelia Bundles, author, On Her Own Ground: The Life and Times of Madam C.J. Walker Joan Detz, ASJA, author of How to Write and Give a Speech and It's Not What You Say, It's How You Say It Terrie M. Williams, author of The Personal Touch: What You Need to Succeed in Today's Business and Stay Strong: Simple Life Lessons for Teens Panel #24 Champagne and Caviar: Profiting from High-End Luxury Markets Meet the editors of the nation's top luxury magazines and learn how to query and deliver what editors want to publish now. Moderator: Marisa D'Vari, ASJA, contributor to The Robb Report, Ritz-Carlton, Quarterly Review of Wine, Financial Times Larry Bean, editor, The Robb Report Tania Grossinger, ASJA, author of Growing Up at Grossingers; contributor to The Robb Report, More, Elite Traveler, For the Bride, Michelin Green Guide to New York City, others Hedda Schupak, editor, Facets Jenn Woolson, editor, Ritz-Carlton Magazine Panel #25 Beyond the Test Tube: Writing about Science, Medicine, and Health Stories in science and medicine can touch readers of every age and interest. Learn what editors crave in stories that range from health news and medical advances to the human side of hard science. Moderator: Janice Hopkins Tanne, ASJA, co-author of Timebomb: The Global Epidemic of Multi-Drug-Resistant Tuberculosis; correspondent for the British Medical Journal (BMJ) ; award-winning contributor to New York , Parade, Carnegie Reporter, others Phil Yam, news editor, Scientific American Dakila Divina, deputy managing editor, Parade Jack El-Hai, ASJA, author of The Lobotomist; contributor to The Atlantic Monthly, Washington Post Magazine, others Jillian Rowley, associate health editor, Woman's Day Elizabeth Anne Shaw, senior health editor, Self
Reception sponsored by Levenger, maker of fine gifts for writers and readers. Chat with other writers and editors in a congenial, relaxed atmosphere. Special drawing for professional gifts from Levenger and others (details at conference). |
Panel #01 Breaking In: Finding Great Ideas
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