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Writers Conference

Grand Hyatt Hotel
42nd and Grand Central Station, New York, NY
May 2-4, 2003

Saturday Panels
May 3, 2003

8:00


Coffee and Registration. Coffee and pastries.
8:30 - 9:30
Opening session

Welcoming words from ASJA about how to best take advantage of the day. Then, Roy Peter Clark of the Poynter Institute presents a 45-minute rocking musical jumpstart to the conference with his discussion of voice, rhythm, structure, tone, beginning, endings and transitions. We guarantee you'll be singing and dancing in the aisles! Click here for more background.

[Note: One-to-one MENTORING SESSIONS will run throughout the day and on Sunday morning, as will the Barnes & Noble Bookfair and the Idea Marketplace]


9:50 - 10:50 Session I
Panel #01 Book Smarts: From Writing Privately to Chatting on Oprah
Four best-selling authors talk about their perilous paths to publication and success.

Moderator: Connie Benesch, ASJA, author of the forthcoming Sugar Shock!

Gregory Godek, author of 12 books, including the two-million seller, 1001 Ways to Be Romantic, How You Can Sell a Million Books, too and others

Sam Horn, author of Tongue Fu!, ConZentrate, and Take the Bully by the Horns

Victoria Moran, ASJA, author of Fit from Within, Lit From Within, Creating a Charmed Life and Shelter for the Spirit

Jay Mulvaney, author of Diana and Jackie, Kennedy Weddings, and Jackie: The Clothes of Camelot


Panel #02 Think Like a Kid: Keys to Writing and Publishing for Children and Teens

Want to write for young people? Learn the ropes, from concept to publication, from a distinguished children's book editor, an agent and 3 authors.

Moderator: Andrea Warren, ASJA, author of 10 nonfiction books, including 5 history titles for young readers

Mary Cash, executive editor, Holiday House

Penny Colman, author of many books including Where The Action Was: Women War Correspondents in World War II; Corpses, Coffins and Crypts: A History of Burial; and Girls: A History of Growing Up Female in America.

Jodi B. Reamer, literary agent, Writers House

Carol Weston, ASJA, author of two novels for kids and five nonfiction books for teens including Girltalk, For Teens Only, and The Diary of Melanie Martin


Panel #03 Fit, Trim & Sexy: Writing about Health, Fitness, and Sex

Learn what editors look for in the health, fitness and sex markets.

Moderator: Daylle Deanna Schwartz, ASJA, author of 5 books, including How to Please a Woman In and Out of Bed

Sara Austin, features editor, Self

Rachel Grumman, health editor, Cosmopolitan

Tom McGrath, features editor, Men's Health

Michele Meyer, ASJA, contributor to 6 books and 60 magazines, including Parade, Saveur and Self


Panel #04 You Don't Need An MBA: Adding business journalism to your repertoire

Business writing doesn't have to be intimidating. Top editors and writers tell you how you can follow the money to more assignments.

Moderator: Ann Monroe, ASJA, business reporter, former Wall Street Journal reporter, contributor to Bloomberg Personal Finance, Mother Jones and others; currently Business Trends editor of Newsweek Japan

Ronald Cooper, editor in chief, IDD; former US editor, Euromoney; founding editor of Oil and Gas Investor

Steven Gittelson, editor, Bloomberg Personal Finance

Rick Green, deputy business editor, Newsday; former senior editor, Business Week

James Surowiecki, "The Financial Page" columnist forThe New Yorker, and contributor to Art Forum, Details, Lingua Franca, New York Magazine, Slate, The Wall Street Journal, Wired and others


Panel #05 Exotic Stories, Exotic Lands: Going into the field to get the story

Want to go off the beaten path? Report from overseas? Prize-winning magazine writers, editors and book authors tell how -- and why.

Moderator: Dan Drollette, Jr., ASJA, contributor to Australian Geographic, Discovery Channel Online, New Scientist, Newsday, Science, Scientific American, Technology Review, The Boston Globe and others

Burkhard Bilger, senior editor, Discover Magazine; staff writer, The New Yorker, and former deputy editor, The Sciences; author of Noodling for Flatheads

Carol Ezzell, editor, Scientific American

Jonathan Weiner, author, Pulitzer-Prize winning Beak of the Finch, Planet Earth and The Next 100 Years

Erla Zwingle, contributor, American Photographer, Geo, National Geographic, Travel & Leisure, Horizon, and others; formerly editor,


11:10 - 12:10 Session II
Panel #06 Tales from the Heart: Writing and Selling the Personal Essay

What makes a memorable -and marketable -personal essay, from those who write and edit them.

Moderator: Kathy Sena, ASJA, contributor to Woman's Day, Shape, Child, Weight Watchers Magazine, New York Times Syndicate and others

Dorothy Foltz-Gray, ASJA, author of first-person essays and first-person reported pieces for Alternative Medicine, Arthritis Today, Cooking Light, Family Fun, Good Housekeeping, Health, Ladies Home Journal, Lifetime, O, Parenting, Reader's Digest, Redbook. She is also writing a memoir about being and losing a twin, With and Without Her.

Pam Hamer, editor, Newsweek's "My Turn" column

Evelyn Renold, senior deputy editor, Good Housekeeping

Gini Kopecky Wallace, senior editor, Family Circle


Panel #07 Hurray!: Publishing Your First Book

How aspiring authors --from experienced to never-published -can get their first books into print.

Moderator: Fawn Fitter, ASJA, co-author, Working in the Dark: Keeping Your Job While Dealing With Depression

Lily Burana, author of best seller Strip City: A Stripper's Farewell Journey Across America

Wendy Hubbert, senior editor at Tarcher/Putnam who specializes in acquiring first books.

Jessica Papin, an acquiring editor with the AOL Time Warner Book Group for seven years, is now with Jane Dystel Literary Management.

W. Terry Whalin, ASJA, acquisitions editor at Cook Communications


Panel #08 Home Sweet Home: House, Food, and Garden

Shelter magazines -what their editors are looking for and how to approach them.

Moderator: Barbara DeMarco-Barrett, ASJA, contributor to The Los Angeles Times, Sunset, San Jose Mercury News

Elaine Greene, features editor, House Beautiful; former staff writer/editor, House & Garden

Michael Lassell, articles director, Metropolitan Home

David Speer, editorial manager, Better Homes and Gardens Special Interest Publications

John Willoughby, executive editor, Gourmet, former editor, Cook's Illustrated, and co-author of seven cookbooks, including the award-winning Thrill of the Grill


Panel #09 Manna from Heaven: Grants and Fellowships for Freelance Writers

How to win free money, stimulate your intellect, and advance your career.

Moderator: Julia Klein, ASJA, former reporter, The Philadelphia Inquirer, recipient of fellowships from the National Arts Journalism Program, the American Council on Germany, the Alicia Patterson Foundation and the Western Knight Center for Specialized Journalism.

Margaret Engel, director, Alicia Patterson Foundation Fellowship Program, former Nieman Fellow at Harvard, managing editor of the Newseum, and serves on the Fund for Investigative Journalism

Bob Giles, curator, Nieman Foundation for Journalism at Harvard University, past editor and publisher, The Detroit News, and past executive director of the Freedom Forum's Media Studies Center

Beth Anne Livermore, award-winning writer and editor, recipient of a Knight Science Journalism Fellowship, National Arts Club scholarship to Breadloaf, writing fellowships at Woods Hole Oceanographic Institute and the Marine Biological Laboratory, and travel grants from the American Psychological Association and the National Science Foundation

Carlin Romano, literary critic, The Philadelphia Inquirer, critic-at-large, Chronicle of Higher Education, 2002-2003 Fulbright professor of philosophy at St. Petersburg State University in Russia, recipient of Gannett, Eisenhower, Shorenstein, McCloy, and National Arts Journalism Program fellowships


Panel #10 Duets: Collaborating with an Expert

The pleasures, profits and perils of sharing a byline.

Moderator: Sarah Wernick, ASJA, co-author of 5 books, including Strong Women Stay Young with Dr. Miriam Nelson

Michael Cader, book packager, Cader books

Sondra Forsyth, ASJA, co-author of 6 books, including How to Save Your Own Life with Dr. Marie Savard

Nancy Hancock, executive editor, McGraw-Hill

Kay Murray, director of legal services, Authors Guild, co-author of The Writer's Legal Guide


12:30 - 2:00
Luncheon.

Keynote speaker: Barbara Ehrenreich, author of Nickel and Dimed: On (Not) Getting By in America, which earned numerous accolades, including a New York Times Book Review "Notable Book, 2001." One of America's most recognized social commentators, Ehrenreich is a contributing writer for Time Magazine, a contributing editor for Harper's Magazine and her writing appears in a wide range of national publications. Click here for more background.


2:20 - 3:40 Session III. (Each session is 1 hour and 20 minutes.)
Panel #11 Join the $100,000 Club: Earn a Six-Figure Income Freelancing

Freelancers earning six-figure incomes share advice on how you can boost your income.

Moderator: Andrea Kay, ASJA, syndicated columnist, author of 3 books,

including Interviews That Will Get You the Job You Want

Don Hauptman, freelance copywriter and author of 2 books, including Cruel and Unusual Puns: A Celebration of Spoonerisms and Acronymania

Kelly James-Enger, ASJA, contributor to Woman's Day, Redbook, Family Circle, Self and Cosmopolitan, author of Ready, Aim, Specialize! How to Create your Writing Specialty and Make More Money

Margaret Littman, ASJA, contributor to Woman's Day, Mademoiselle, Self, Teen, Sky, Chicago and others

Melba Newsome, ASJA, contributor to O The Oprah Magazine, Smithsonian, Cosmopolitan, Essence, Family Circle, The Los Angeles Times, Marie Claire and others


Panel #12 Moving from Nonfiction to Fiction (and back again?)

The basics of writing and marketing fiction: a tutorial for nonfiction writers.

Moderator: Kathryn Lance, ASJA, author of 50 books of fiction and nonfiction

Amy Bloom, ASJA, award-winning short story and novelist, author, most recently, of Normal: Transsexual CEOs, Crossdressing Cops, and Hermaphrodites With Attitude

Michaela Hamilton, editor-in-chief, Kensington Books

Gail Hochman, president, Brandt & Hochman Literary Agents, Inc.

Judith Kelman, ASJA, magazine journalist and author of 12 novels, including the award-winning Summer of Storms

Ken Wells, Wall St. Journal reporter and novelist, author of Logan's Storm


Panel #13 Chat Your Way to Success: Secrets of Great Networkers

Discover how to boost your writing career through active networking, online or in person.

Moderator: Sally Stitch, ASJA, contributing editor, Woman's Day, Time, Parade, Working Mother, Ladies Home Journal, New Choices and others

Michael Buller, editor, Continental Magazine

Michael Gross, ASJA, columnist, New York Daily News, contributing editor, Travel and Leisure, author of numerous books

Sandra Gurvis, ASJA, contributor to AAA Today, Coast-to-Coast, Sellling Power, author of 5 books

Leah Ingram, ASJA, contributor to Bridal Guide, Family Life, Traditional Home and others; author of 5 books

James Plouf, publisher, Marco Polo Magazine; editor, www.travelwriters.com


Panel #14 Breaking the Ice with Editors: Letter, Email, Phone or Gorillagram?

Editors reveal how to impress them -and win assignments.

Moderator: Sherry Amatenstein, ASJA, contributor to Hemispheres, TV Guide, Ladies Home Journal and others; author of Love Lessons from Bad Breakups

Alison Brower, deputy editor, Glamour; formerly at Cosmopolitan

Lisa Chambers, senior editor, TV Guide

Rachel Clarke, deputy editor, Premiere; formerly at George, Esquire and Rolling Stone

Randy Johnson, editor, Hemispheres.

Steve Slon, ASJA, deputy editor, AARP:The Magazine; formerly at Success and Men's Health


Panel #15 It Happened to Me: The Power and Future of the Book Memoir

Top authors and representatives from the publishing world discuss the kinds of memoirs that book publishers are looking for now and the qualities that make a memoir powerful and irresistible.

Moderator: Jack El-Hai, ASJA, author of the forthcoming medical biography Dr. Lobotomy and Lost Minnesota: Stories of Vanished Places
Mary Kay Blakely, author of Wake Me When It's Over: A Journey to the Edge and Back, American Mom: Motherhood, Politics, and Humble Pie, and Red, White, and Oh So Blue: A Memoir of Political Depression
Denise Roy, editor, Simon & Schuster
Douglas Stewart, literary agent, Curtis Brown, Ltd.
Wendy Swallow, author of Breaking Apart: A Memoir of Divorce and the forthcomiming Closing the Circle Again: The Hopes and Realities of Remarriage


4:00 - 5:40 Session IV (each is 1 hour and 40 minutes)
Panel #16 Open Sesame: Breaking into Print
Top editors and successful writers share inside information on breaking into magazine and newspaper markets.

Moderator: Karen Hammond, ASJA, award-winning contributor to major magazines and newspapers, former magazine editor, and instructor at SUNY-Binghamton

Stephanie Abarbanel, senior articles editor, Woman's Day

Laura Koss-Feder, ASJA, contributor to Business Week, Family Circle, Good Housekeeping, Newsday, The New York Times, and Time

Terese Loeb Kreuzer, ASJA, editor, Travel Arts Syndicate, contributor to The Boston Globe, The Dallas Morning News, The Miami Herald, The St. Petersburg Times and others

Mark Obbie, executive editor, The American Lawyer

Karen Reyes, planning editor, AARP: The Magazine


Panel #17 Big Time: Selling and crafting the literary nonfiction story
Learn from leading editors the problems, considerations, and professional fulfillment that come with long-form literary nonfiction.

Moderator: Erik Sherman, ASJA, contributor to Chief Executive Magazine, CIO Insight, Continental, Men's Journal, Newsweek, Newsweek Japan, Technology Review, US News, The New York Times Syndicate.

John Bennet, senior editor, The New Yorker

Eamon Dolan, Houghton Mifflin

Mark Warren, executive editor, Esquire

Daniel Zalewski, story editor, The New York Times


Panel #18 The 15 Percent Solution (working with agents)
Six leading literary agents talk about what they're looking for, with up-close-and-personal breakout sessions with each agent.

Moderator: Donna Albrecht, ASJA, author of 7 books and hundreds of published articles

Sheree Bykofsky, ASJA, literary agent, contributes "Ask the Agent" columns to Writer's Digest, AOL, and iUniverse; author, The Complete Idiot's Guide to Getting Published

Richard Curtis, president, Richard Curtis Associates, Inc; author of How To Be Your Own Literary Agent

Jane Dystel, founder, Jane Dystel Literary Management

Diana Finch, literary agent, Trident Media Group

Jeff Herman, founder, Jeff Herman Agency

Eleanor Wood, founder, Spectrum Literary Agency


Panel #19 Smarter Surfing: Make Better Use of Your Web Time

Back by popular demand, Columbia University Professor and ABC-TV's "Tech Guru" Sreenath Sreenivasan gives an extended version of his fast-paced, informative and often hilarious workshop aimed at showing researchers how they can find what they need on the Web faster. The emphasis is on productivity, and how to spend less time, not more, on the Web. Professor Sreenivasan's online newsletter on research tips and cool websites is required reading for many journalists and academics.

Introduced by Tim Harper, ASJA, 2001 ASJA Award for Outstanding Article (reporting on a significant topic)and ASJA 2000 Award for Outstanding Book (general nonfiction), License to Steal


Panel #20 Writing That Works: Connecting with Your Reader

Trade secrets from top authors on how to create compelling, turn-the-page writing. Advice on craft, structure and style in an interactive workshop.

Moderator: Andrea Campbell, ASJA, author of 8 nonfiction books, including Making Crime Pay: The Writer's Guide to Criminal Law

Workshop leaders:

Roy Peter Clark, Poynter Institute (see p. 1 of this brochure)

Philip Gerard, novelist, author, Writing Creative Nonfiction and numerous other books

Rebecca McClanahan, essayist, poet, author Word Painting: A Guide to Writing More Descriptively and other books on writing

Patricia T. O'Conner, staff editor, The New York Times Book Review, author of 3 books on grammar, including Woe is I: The Grammarphobe's Guide to Better English in Plain English

5:40 - 7:00 Reception

Reception sponsored by Levenger, maker of fine gifts for writers and readers. Chat with other writers and editors in a congenial, relaxed atmosphere. Special drawing for professional gifts from Levenger and others (details at conference).


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