A picture is worth more than a thousand words; it's worth thousands of dollars, too. Learn how to add photography to your writing and why a picture can boost your sales. Experts will tell how to get started, find assignments, create your own photojournalist package and offer polishing tips for improving your photography.

Carren Strock, ASJA, Moderator

Carren is a writer, photographer, and author of Married Women Who Love Women and A Writer's Journey: What to Know Before, During, and After Writing a Book. Her article and essay credits include Newsweek, Ms., Women's Day, Curve Magazine and the Chicken Soup for the Soul series. Her photography has appeared in books, newspapers and magazines and also on the covers of Architectual Designs. By combining her writing and photography, her sales have grown to include international markets in England and in Australia.

Jennifer Margulis, ASJA

Jennifer is a Senior Fellow at the Schuster Institute for Investigative Journalism at Brandeis University. A travel, culture, and parenting writer and a photojournalist, she is currently working on an investigative book that uncovers how corporations and private interests shape pregnancy, childbirth, and the first year of a baby's life. Credits include More, O magazine, and the New York Times, and Disney's on-line site BabyZone.com. Her photographs have been published in the Washington Post, the Christian Science Monitor, Mothering Magazine, the Jefferson Monthly, the Oregoian, the Greenfield Recorder, and dozens of other places.

Lester Picker, ASJA

Lester has more than 600 writing and photo credits in National Geographic Society publications, Better Homes & Gardens, Forbes, Time, Inc. Publications, Money, Fortune Small Business, Bloomberg Personal Finance, National Parks Magazine, and dozens of newspapers, magazines and other publications. He is a former reporter, photojournalist and editor, who once served as a columnist for Oceans Magazine and as editor in chief for a national environmental journal.

Gina DeMillo Wagner

Gina is a storyteller, through words and photographs. She began her career as a reporter/photographer for several daily newspapers in the Southeast and progressed to writing, editing and photographing for national magazines, including Backpacker, Outside, Runner's World, US Airways, Wired, Experience Life, Travel Savvy, Skiing and Hooked on the Outdoors. As a senior editor for Backpacker and managing editor for Hooked on the Outdoors, Gina collaborated with the art department on photo shoots and cover images, developing a keen eye for what makes a photo magazine-quality. Gina's photography is showcased on her parenting blog, The Daily B.

Imagine your name in the closing credit of your favorite TV show. This distinguished panel of experts from different genres of television will tell you how to break in, where to find TV writing opportunities and other tidbits so the next time you tune in to your favorite show, you'll find yourself watching something you wrote.

Michele Wojciechowski, ASJA, Moderator

Michele is a national award-winning freelance writer and humorist. "Wojo" writes the weekly humor column, Wojo's World™. In addition, her writing has appeared in the LA Times Magazine, Family Circle, Boys' Life, BaltimoreSun.com, Chicago Tribune's RedEye.com, PT in Motion, Maryland Life, Baltimore magazine, and Baltimore's Child, among many others. She writes and performs standup comedy, including at the 2010, 2008, and 2006 Erma Bombeck Writers' Workshops.

James Mendrinos

Jim Mendrinos began writing for TV when he was just 19 years old. Over the years, Jim has contributed jokes to many late night television shows including SATURDAY NIGHT LIVE'S WEEKEND UPDATE featuring Colin Quinn. He is respected in the comedy industry, so much so that he was asked to author "The Complete Idiot's Guide to Comedy Writing" (Alpha Press, © 2004.) A seasoned standup comedian, Jim and his comedy have been featured on stages around the world. He's brought his special brand of funny to SiTV, where is is a cast member on "Latino 101," and he has also appeared on Comedy Central, The Fox News Network, HBO, and the BBC.

Jenny Hagel

Jenny Hagel is a TV writer and comedy performer in New York City. She is currently Head Writer of MTV's pop culture show 10 on Top. Other writing credits include The Big Gay Sketch Show (Logo Network), the NewNowNext Awards (Logo Network), political comedy videos for The Economist's website and the original web series Feminist Rapper. Jenny was recently named one of Go Magazine's 100 Women We Love. She performs weekly at the UCB Theatre in NYC.

Alan P. Cross

Alan Cross graduated summa cum laude from St. Edwards University in 1992, majoring in Political Science. He started his career as a morning radio DJ: first in Austin, Texas, second in Oklahoma City. In 1998, he moved to New York to write for VH1's Pop-Up Video, earning three Emmy nominations. Other credits: MTV's Celebrity Deathmatch, MTV's 3-South, Comedy Central's The Man Show, and four years freelancing jokes for "Weekend Update" on NBC's Saturday Night Live. Alan still keeps a foot in radio: he was senior writer for Carson Daly's Most Requested, and senior writer for Paul Shaffer's Day in Rock. Alan has taught comedy writing for seven years at Media Bistro; he also taught the same to undergrads and graduate students at New York University's Atlantic Theater Company. You can hear Alan's voice on both radio and TV commercials nationwide. As a commercial actor, Alan appeared in a 2006 Super Bowl ad for Sprint. In March 2011, Alan became head writer and senior producer for Pop-Up Video, supervising a writing staff of thirteen.

Andy Rheingold

Andy Rheingold has developed, written, and produced several break-through TV hits for immature adults and mature kids. Andy was instrumental in putting together "Spongebob Squarepants," shepherding the project from pitch to pickup. He has written for MTV's "Beavis and Butt-head" (the original series and the new version). He has been Head Writer on series for Cartoon Network and MTV, as well as writing numerous episodes of shows on Nickelodeon, Disney, and Comedy Central. Currently, he's Executive Producing over a half dozen animated pilots for Spike TV with the goal of launching a block of shows next year.

Copyright protection doesn't have to be mindboggling. Hear experts cut through the legalese and explain copyright misconceptions offering advice and suggestions on how to protect your work. You'll learn the what is a copyright, how to protect your work, the meaning of a "poor man's copyright, what to do if someone steals your idea ...and more.

Joan M. Burda, ASJA, Moderator

Joan is a lawyer who practices in Lakewood, Ohio. She is the author of Estate Planning for Same-Sex Couples, Gay, Lesbian and Transgender Clients: A Lawyer's Guide and An Overview of Federal Consumer Law. She has also written numerous articles on a variety of legal issues. In addition to her writing, Joan speaks on LGBT issues around the country. Joan teaches Sexual Orientation and the Law at Case Western Reserve University School of Law in Cleveland. She also teaches Contracts, Civil Procedure and Administrative Law at Ursuline College in Ohio. Joan received her Bachelor of Liberal Studies degree from Bowling Green State University. She received her law degree from Pepperdine University School of Law. She is admitted to practice in Ohio. Joan is a member of the American Bar Association, Ohio State Bar Association, National Lesbian and Gay Bar Association and the ASJA.

David J. Leffler

David Leffler is a founding member of Leffler Marcus & McCaffrey and is recognized as a creative innovator and problem solver in three areas of law: Business, Intellectual Property and Real Estate. Mr. Leffler's clients are primarily small to medium sized companies, including technology firms, women-owned businesses, startups and growing companies, for which he is typically their outside counsel. He is a columnist and member of the Board of Editors for the American Bar Association magazine GPSolo and is an author of numerous articles about the Internet.

Elena M. Paul

Elena M. Paul, Esq., is the Executive Director of Volunteer Lawyers for the Arts (VLA). In addition to being VLA's Chief Executive Officer, Ms. Paul represents clients at VLA on a pro bono basis, acting as general counsel and a legal advisor to arts and cultural organizations and individual artists. In her tenure, VLA has enjoyed record growth, program improvement and expansion, and productivity. Ms. Paul conceives and develops many educational and other programs as well as teaching and presenting at national conferences and educational institutions.

Mark A. Fowler

Mark A. Fowler is a partner of Satterlee Stephens Burke & Burke LLP. Mr. Fowler regularly represents newspapers, book publishers, magazines, broadcasters, cablecasters, digital media clients, and advertising agencies in defamation, intellectual property, antitrust, and reporters' rights matters. In addition to his litigation practice, Mr. Fowler counsels media clients on a variety of issues and assists them with intellectual property transactions. He performs pre-publication and pre-broadcast review of newscasts, news stories, and books, and assists clients with trademark selection and registration and with proceedings before the U.S. Patent and Trademark Office.

An expert panel take you behind the scenes to explain how to choose a life to tell, compose a proposal, obtain a contract, research the subject, and take the book from cradle to grave.

Steve Weinberg, ASJA, Moderator

Steve has authored biographies as well as a book about the craft of biography. He is also a freelance investigative reporter and profile writer for newspapers and magazines; former executive director, Investigative Reporters & Editors. In addition, he is a prolific book reviewer, and former vice president of the National Book Critics Circle.

Colleen Mohyde

Colleen has been a partner in the Doe Coover Agency since 1992 after a decade as an editor at Little, Brown. She represents an eclectic list of authors, including Pulitzer Prize winners, PEN Award recipients and New York Times bestsellers.

Alane Salierno Mason

Alane is a vice president and senior editor at W.W. Norton. She has worked with such prize-winning and bestselling authors as Stephen Greenblatt, Diane Ackerman, Andre Dubus III, and Michael Honey. Her credits include Vanity Fair, Boston Review, Baltimore Sun, Hemingway Review, and Commonweal. Alane is also the founder of Words Without Borders, the online magazine for literature in translation.

James McGrath Morris

James is a biographer, the executive director of Biographers International Organization (BIO), and editor of the monthly Biographer's Craft; author of Pulitzer: A Life in Politics, Print, and Power. He is working on Eye on the Struggle: Ethel L. Payne's Journey Through the Civil Rights Revolution, a biography of "the first lady of the black press."

Business and finance books remain in great demand thanks to readers seeking tips for boosting careers and making the most of their money. An editor, publicist and author share what works for content and marketing to readers and the media.

Laura Vanderkam, ASJA, Moderator

Laura is the author of All The Money In The World: What The Happiest People Know About Getting And Spending and 168 Hours: You Have More Time Than You Think. She blogs for CBS MoneyWatch and is a member of USA Today's Board of Contributors.

Brooke Carey

Brooke is an associate editor for the Portfolio, Sentinel, and Current imprints at Penguin Group (USA). She specializes in business, economics, management, entrepreneurship, personal finance, politics, history, and science. Recent titles include The Retirement Heist, by Ellen Schultz, and The Wide Lens, by Ron Adner.

Maureen Cole

Maureen is a senior publicist for the Portfolio, Sentinel, and Current imprints at Penguin Group (USA). Recent titles include Idea Man, by Paul Allen, Car Guys vs. Bean Counters, by Bob Lutz and The Mackay MBA of Selling in the Real World, by Harvey Mackay.

Dan Ambrosio

Dan Ambrosio joined Wiley as a business book editor in 2008 after previous publishing industry positions as both an editor at Warner Books and a literary agent at Vigliano Associates. At Wiley, he has published several national bestsellers including Rainmaking Conversations by Mike Schultz and John Doerr and If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition by Grant Cardone.

Writing for trade publications can generate regular, profitable work. Many trade magazines pay well and use freelance writers--no special expertise required. Discover how to find these publications and learn how writing for them differs from writing for consumer publications.

Lisa Iannucci, ASJA, Moderator

Lisa has made a name for herself in the real estate, property management and multi-family housing industry for quite some time. She started writing real estate articles for the Poughkeepsie Journal, a Gannett newspaper. She has been a contributing writer to The Cooperator, a publication for co-op and condo owners and management companies, New England Condominium, and Multi-Housing News; co-author, Complete Idiot's Guide to Green Building and Remodeling and The Complete Idiot's Guide to Success as a Property Manager.

Michele Wojciechowski, ASJA

Marijke Vroomen Durning, RN, ASJA

Marijke Vroomen Durning, RN, is a health writer whose first published article was in a trade magazine, the Canadian Nurse, in the 1990s. Interestingly, the article was on how the Internet could be useful for nurses and nursing students, as technology developed. Although Marijke now writes for consumer publications and the web, she has returned to trade magazine writing. Her current clients include DrugStore Canada and Canadian Healthcare Manager.

Personal profiles are equal parts choosing and gaining access to a great subject, developing the angle and sometimes gaining cooperation from additional sources to add a little weight to the story. Learn how to do all that plus frame and fact-check personal profiles.

Amy Zipkin, ASJA, Moderator

Amy is a business journalist who reports on careers, management, small business and personal finance. Her credits include The New York Times, International Herlad Tribune, Financial Times, Wall Street Journal and others. Formerly a contributing corporate management columnist for The New York Times feature, "The Boss." Blogs about emerging business trends at www.amyzipkin.com.

Adam Bryant

Adam is the senior editor for features at The New York Times. He also conducts interviews with leaders for his weekly Corner Office feature in the Sunday Business Section. He is the author of The New York Times best-seller, The Corner Office: Indispensible and Unexpected Lessons from CEOs on How to Lead and Succeed. Adam was the lead editor of a series on the dangers of distracted driving that won a Pulitzer Prize in 2010.

Jim Impoco

Jim is executive editor of Thomson Reuters Digital and is responsible for integrating the company's online, mobile and digital properties. Jim joined Reuters in September 2009 as enterprise editor for Reuters America. Previously, he held positions as deputy editor of Conde Nast Portfolio, Sunday Business Editor of The New York Times, assistant managing editor at Fortune Magazine, Assistant Managing Editor at U.S. News and World Report and correspondent for the Associated Press based in Tokyo.

Mark Oppenheimer

Mark writes the Beliefs column for The New York Times. His journalism has appeared in The New York Times, Mother Jones, The Nation, Slate.com and elsewhere. His third book, Wisenheimer: A Childhood Subject to Debate, a memoir about being a championship public speaker in high school, was just published in paperback. He is the director of the Yale Journalism Initiative.

Plenty of opportunities exist when writing historical nonfiction, from biographies to overviews of a particular era, with themes ranging from military to pop culture and more. Find out how to develop a reputation as an historical expert and to publish nonfiction books on your areas of expertise.

Kelly Boyer Sagert, ASJA, Moderator

Kelly has published eleven nonfiction books and contributed material to multiple other books including Icons of Women's Sport; Joe Jackson: A Biography and American Popular Culture Through History: 1970s. She has written numerous historical pieces for encyclopedias, including for Oxford University Press. Kelly has been commissioned to write three full-length historical plays plus numerous shorter historical performance pieces.

Writer's block, pitching anxiety, networking jitters, fear of public speaking, and procrastination have one thing in common: Fear. In this interactive workshop, a therapist and author coach share tactics to help you overcome the fear that's holding you back from a successful writing career.

Jen Singer, ASJA, Moderator

Jen is the author of five books and a prolific blogger at MommaSaid.net and ParentingWithCancer.com. She was ASJA's 2011 keynote speaker.

Jonathan Fields

Jonathan is a New York dad, husband, author, speaker, AdAge Power 150 blogger, and serial entrepreneur. He contributes to PsychologyToday.com and runs the book marketing educational venture, TribalAuthor.com. He is the author of Career Renegade: How to Make a Great Living Doing What You Love and Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance. He's been featured in The New York Times, The Wall Street Journal, BusinessWeek, FastCompany, Entrepreneur, USA Today, Inc, People, CNBC, PBS Nightly Business Report, FoxBusiness, O Magazine and more.

Jonathan Alpert

Jonathan is a Manhattan-based psychotherapist and author of Be Fearless. He frequently appears on national television to talk about fear and other issues and has been quoted in many publications. His Metro column "No More Drama" reaches more than 1 million people in the New York, Boston, and Philadelphia areas.

Think writing for men's markets means breathing testosterone? Think again. From food to shopping, FOB pieces to features, men's markets have space for words. Top men's market editors spill about the where, what and pay rates.

Seanán Forbes, ASJA, Moderator

Video is a powerful tool to increase your website or blog's Google search ranking and social media expoure. Hear how authors and video experts say stage a compelling author videos sure to drive more traffic to your site.

Kevin Daum, ASJA, Moderator

Kevin is the author of two #1 Amazon Bestsellers including ROAR! Get Heard in the Sales and Marketing Jungle and Green$ense for the Home, as well as the forthcoming Video Marketing For Dummies. He is also a columnist for Smart Business and has used video and his background in theatre to effectively market his books and services.

Matt Scott

Matt is a New York-based screenwriter, director, actor, video production manager, and film teacher who has created original videos for FunnyOrDie.com and NBC's Dotcomedy site. His freelance work includes numerous documentaries and video projects for educational and theatrical clients. He also serves as a production manager for B Productions and teaches classes and seminars in video writing and production. In October 2010, Matt joined ROARing Video as the President and head of production.

Bettina Hein

Bettina is the founder and CEO of Pixability, Inc., which helps businesses market themselves with video. Prior to Pixability, Bettina co-founded Swiss-based SVOX AG in 2001 and was the initiator of the START, an organization that advances entrepreneurship among college students. She is a frequent speaker on the topics of video marketing and entrepreneurship.

From consumer-oriented service articles to trends and breaking news, the dynamic field of real estate offers plenty of opportunity for writers. Find out how to navigate the real estate landscape from the editors themselves.

Donna Albrecht, ASJA, Moderator

Donna Albrecht specializes in writing about real estate, health, disability and consumer issues. Her work has appeared in a wide range of markets including Entrepreneur (columnist), Contra Costa Times (real estate correspondent), Real Estate Today, Quest (Muscular Dystrophy Association), San Francisco Examiner, Writer's Digest, and online including Medscape.com. She is the author of Buying a Home When You're Single.

Brian Summerfield

Online editor Brian Summerfield writes and edits for the REALTOR® Magazine web site. Along with the Speaking of Real Estate blog, he edits REALTOR® Magazine's Daily Industry News and Business Tips e-newsletters, and manages its online columnists and contributors. Prior to 2009, Brian served as the managing editor for Chief Learning Officer magazine.

Valerie Kellogg

Valerie Kellogg is editor of the LI Home section of Newsday, the Long Island daily. She also runs Newsday's Long Island real estate blog, Real LI (newsday.com/realli), and does a weekly live segment about luxury real estate on News 12 Long Island. She is looking for writers who are knowledgeable about Long Island and can pitch well-targeted ideas. Attendees from other areas will learn techniques that appeal to her and other regional real estate editors.

Writing for regional magazines is satisfying and yeilds a great hourly rate. Learn how to cover subjects in your hometown and local region--the turf you know best. Find out how to expand your business with locally-grown stories.

John Rosengren, ASJA, Moderator

John has written for Sports Illustrated, Men's Journal, Penthouse, Reader's Digest, Men's Health, Runner's World, and other national publications, but his bread and butter over the past thirty years has been regional magazines. He is president of ASJA's Upper Midwest chapter.

Mel Allen

Mel is the fifth editor of Yankee Magazine since its beginning in 1935. In his pursuit of stories, he has raced a sled dog team, crawled into the dens of black bears, fished with the legendary Ted Williams, picked potatoes in Aroostook County, and stood beneath a battleship before it was launched. Mel teaches magazine writing at the University of Massachusetts-Amherst and is author of A Coach's Letter to His Son.

Joel Hoekstra

Joel is editor of Minnesota Monthly, an award-winning general-interest publication based in Minneapolis-St. Paul. A former freelancer, he's familiar with the challenges and rewards that both writers and editors face in getting a good story published. He has interviewed such luminaries as Morgan Freeman, Jane Goodall, Tony Hilfiger, and Peter Ustinov, has contributed to numerous national and regional publications, and is currently working on a true-crime book about identity theft.

From labor pains and the terrible twos, to the terrible teens and all points in between, your real-life experience as a parent can translate into really great assignments. This interactive panel will give you what you need to know to write for parenting print and online pubs. Hear from the nation's top parenting experts and editors on how a career in this lucrative and highly competitive marketplace is born.

Jennifer Margulis, ASJA, Moderator

Jennifer is a Senior Fellow at the Schuster Institute for Investigative Journalism at Brandeis University. She's written three books about parenting; credits include More, The Oprah Magazine, Parents, Fit Pregnancy, Pregnancy; Brain, Child, The New York Times, The Washington Post, dozens of other magazines and newspapers and family.com. Jennifer is currently writing an investigative book, The Business of Baby: How Corporations and Private Interests Skew the Way we Parent.

Diana McKeon Charkalis

Diana McKeon Charkalis is editor-in-chief for the Walt Disney Interactive Media Group. She is focused on the Mom & Family portfolio, which includes Babble.com, Family.com, FamilyFun.com, Babyzone.com and DisneyBaby.com. With more than 20 years of editorial experience spanning print and digital, she has helped lead editorial initiatives for media companies including Gannett Co., Warner Bros. and MediaNews Group. An award-winning journalist, her work has appeared in publications including Child, Prevention and USA Today.

Lisa Belkin

Lisa Belkin is the Huffington Post's Senior Columnist on Life/Work/Family. She joins HuffPost Parents after a multi-decade stint at The New York Times, where she was variously a national correspondent (based in Houston), a medical reporter, a Contributing Writer for The New York Times Magazine, and the creator of the Life's Work column and the Motherlode blog. The author of several books (including Life's Work, Confessions of an Unbalanced Mom) Belkin was also the host of "Life's Work with Lisa Belkin", on XM Radio, as well as a regular contributor on parenting topics to Public Radio's The Takeaway and NBC's Today Show. Her own personal life/work balance includes her husband, Bruce, her two sons (who are highly amused that anyone thinks she is a parenting "expert") and her Wheaten terrier, Riley, (who thinks her is her third child.)

Diane Debrovner

Diane Debrovner is the deputy editor of Parents , where she has been covering health, child behavior and parenting issues for more than 16 years. She frequently represents the magazine on television including The Today Show, The Early Show, Good Morning America, and MSNBC. She previously held positions at Health, Woman's Day, and American Druggist magazines. A graduate of Yale University and a native New Yorker, she is the mother of two daughters, ages 6 and 18.

Innovative design thinking - in product and graphic design, architecture and urban planning, business and branding-happens in all corners of the world. Design permeates everything everywhere, including in places beyond and in between Milan, London, and New York. Listen in on a discussion about the hot design topics, and get ideas about how to write about the movements simmering in your own region.

Caroline Tiger, ASJA, Moderator

Caroline has written about design from Baltimore to Bordeaux for publications including Metropolis and the New York Times' T Design magazine. She also covers Philadelphia's thriving design scene as a columnist for the Philadelphia Inquirer and in her blog, designphan. She authored City Walks: Philadelphia and is currently ghostwriting a book on trends in product and furniture design.

Alice Twemlow

Alice has written about design for publications including Communication Arts, Good, New York, and The Architect's Newspaper. She is also the author of What is Graphic Design For? and StyleCity New York. She currently chairs the Design Criticism MFA program at the School of Visual Arts.

Kelsey Keith

Kelsey is a senior editor at Dwell where she writes and edits In The Modern World. She's written about design, art, and architecture online and off, with stints as editor at Architizer and Curbed New York. She's obsessed with civic infrastructure, homes with gables, and architectural follies.

Paul Makovsky

Paul started his design career in exhibition design at the Cooper Hewitt and then at the graphic design firm, Design Writing Research. He is currently editorial director of Metropolis magazine, where he has been for 11 years.

Aisha Speirs

Aisha is the New York editor of Monocle--a monthly briefing on global affairs, business, culture and design--and Monocle 24, the brand's 24-hour live radio service. She was formerly assistant editor at Surface magazine.

From marathons to Zumba, fitness topics can be found in nearly every publication for readers of all backgrounds. Find out from top fitness editors what it takes to muscle into this ever-popular area.

Sheryl Kraft, ASJA, Moderator

Sheryl is a freelance journalist, blogger and essayist. Her writing covers all areas, with a concentration in health, wellness, breast cancer, and fitness. Her work appears in JAMA, AARP, Prevention, EverydayHealth.com, WeightWatchers.com, Woman'sDay.com, Healthy Woman/Bottom Line and more.

Pam O'Brien

Pam is the executive editor of Fitness magazine and former articles director of Organic Style and editor of Lifetime magazine.

One word or sentence can translate into thousands of dollars and loads of work. Learn how to hone in on and tone that all-important one word or short sentence to build your brand online, over the phone, through your work, and in person and how your brand can equal more work and money.

Debra Gordon, ASJA, Moderator

Debra is an award-winning medical writer with more than 25 years' experience, the past 12 as a freelancer. She began her career as a newspaper reporter, and has since worked in managed care, publishing, and public relations. She provides consumer and scientific writing for a wide variety of clients, and has written or contributed to more than a dozen consumer health books.

Alisa Bonsignore

By day, Alisa is a writer and strategist, clarifying complex ideas at the intersection of healthcare and technology. By night, she raises a curious kindergartner, runs with Team in Training, and spends her "free" time researching a book based on the ideas and stories that are at the heart of her blog, http://WhatWouldBettyDo.com.

Successful editor-writer relationships take great balance and definition of boundaries. Editors provide insight into how writers can develop mutually beneficial professional liasons.

Margie Goldsmith, ASJA, Moderator

Margie is a NYC-based freelance writer who has hiked, biked, paddled, climbed run, and luxuriated in 118 countries on 7 continents and written about them all. She is a contributing writer for Elite Traveler, contributing travel editor of Women's Running, and blogs for HuffingtonPost; credits include Robb Report, Business Jet Traveler, Affluent Traveler, Travel and Leisure, American Airlines, Private Clubs, and others.

Michael D. Espindle

Mike is Elite Traveler's group managing editor, a Folio award-winning journalist and a noted authority on luxury motoring, private aviation and fine timepieces. Prior to joining Elite Traveler, Mike was an independent new media producer, creating rich media content for digital companies like Opus360 and Universal Media and has served on the editorial teams for various publications at Primedia, Scholastic, Norman Lear's Act III Communications and Ziff-Davis.

Tim Moriarty

Tim has been managing editor of Wine Enthusiast since 2000. He was formerly managing editor of Chocolatier and founding editor and managing editor of Pastry Art & Design. He has been managing editor of six magazines on various topics including health and fitness, computers, and cinema. He is co-author of Chocolate Passion and the Grand Finales series of pastry books. Tim's two novels are Vampire Nights and The Geezer Elite.

Emily Listfield

Emily Listfield is an assigning and contributing editor for Parade where she oversees the news section and special sections, and writes numerous cover stories. She is a contributing writer for More as well. Previously, she was Editor in Chief of Fitness, Executive Editor of McCalls and Features Director of Self. She is also the author of seven novels, including one named a Notable Book of the Year by the New York Times.

Maria Streshinsky

Editor in Chief Maria Streshinsky comes to Miller-McCune from The Atlantic in Washington, D.C., where for four years she served as managing editor, responsible for editorial production of the 154-year-old magazine. At The Atlantic, she managed a staff of more than 25 editors, art directors, and interns. She also edited a variety of stories. She developed The Atlantic's Fiction-for-Kindle program with Amazon, working with such authors as Christopher Buckley, Joyce Carol Oates, and Paul Theroux. In 2009 she won the Atlantic Media Company 2009 Chairman's Award, for editing excellence. 



In 140 characters you can attract a new client, endear yourself to an editor or score a terrific new source. And this panel is stocked with social media experts who will demonstrate the most business-savvy ways Twitter can bulk up your freelance career.

Elizabeth King Humphrey, ASJA, Moderator

Elizabeth writes about parenting, education, business, corporate, creativity, book reviews, fiction; credits include The Writer, Scientific American Mind, AOL ParentDish and others.

Stephanie Schwab

Stephanie is the Founder and CEO of Crackerjack Marketing, a digital marketing agency specializing in content and social media strategy, training and execution. Stephanie has 15 years' experience in digital media, with the last seven focused in PR and social media, and has worked with well-known clients including Target, Graco Baby, Lion Brand Yarn, 99designs, and Kaplan Test Prep. She is also the founder of Social Media School, a hands-on training program which helps small businesses and individuals get up and running using social media. Stephanie previously worked for award-winning PR and social media agencies Kaplow PR and Converseon.

Kayt Sukel, ASJA

Kayt is a passionate traveler and science writer. Her work has appeared in the Atlantic Monthly, New Scientist, USA Today, The Washington Post, ISLANDS, Parenting, Bark, American Baby, and National Geographic Traveler. She is a partner at the award-winning family travel website Travel Savvy Mom, and is also a frequent contributor to the Dana Foundation's many science publications.

Learn from the editors themselves how to tap into the growing senior market with on-target pitches and compelling articles that resonate with readers 50 and over. Discussion will include print and online outlets.

David Budin, ASJA, Moderator

Investigative journalists thrive on uncovering the great stories of our time. Award-winning reporters reveal how to come up with an idea, where to find useful sources, ways to uncover the truth and how to stay out of legal hot water.

Beverly Gray, ASJA, Moderator

Beverly, who once investigated the educational establishment for The Jewish Journal of Greater Los Angeles, is the author of the tastefully titled Roger Corman: Blood-Sucking Vampires, Flesh-Eating Cockroaches, and Driller Killers. She has also published Ron Howard: From Mayberry to the Moon . . . and Beyond.

Barton Gellman

Barton is an acclaimed journalist, author and lecturer. At Time magazine, he is contributing editor at large and writes cover stories and the CounterSpy blog on digital security. He also holds appointments at Princeton's Woodrow Wilson School of Public and International Affairs. His bestselling Angler: The Cheney Vice Presidency was named among the New York Times' "Best Books of 2008," and is in development as an HBO feature film. During 21 years at the Washington Post he served as legal, military, diplomatic and Middle East correspondent. His honors include two Pulitzer Prizes, a George Polk Award, a Henry Luce Award and Harvard's Goldsmith Prize for investigative reporting.

Kate Zernike

Kate is a national correspondent for The New York Times, where she has worked since 2000, and the author of Boiling Mad: Inside Tea Party America. At the Times, she was a member of the team that shared the 2002 Pulitzer Prize for explanatory reporting for a series of stories about Al Qaeda and the September 11 attacks. She has also covered education, criminal justice, Congress, and four national elections for The Times, and is a frequent contributor to the paper's Styles and Sunday Review sections.

From baking the perfect souffle to planning post-exercise meals, food and nutrition topics appeal to nearly everyone. Learn the recipe for topics food and nutrition editors crave.

Alice Lesch Kelly, ASJA, Moderator

Alice is a freelance health and nutrition writer. Her work has appeared in more than 50 publications and websites, including The New York Times, The Los Angeles Times, More, Shape, iVillage.com, Reader's Digest, Prevention, Martha Stewart Living, VIV, Woman's Day, and Fit Pregnancy. She has also co-written/contributed to many books.

Miranda Van Gelder

Miranda is deputy editor of Martha Stewart Living, where she works on stories about food, health, nutrition, and gardening. She has been there since 2003, when she was hired as the magazine's recipes editor. Her first job in food journalism was at Gourmet, where she worked from 1998 through 2001. She has been awarded health/science journalism fellowships by MIT's Knight Science Journalism Boot Camp, the Marine Biological Laboratory, and the joint program of the Association of Health Care Journalists and the Centers for Disease Control and Prevention.

Bob Barnett

Bob Barnett is director of custom health at iVillage/NBC Universal.

Toni Hope

Toni is health editor for Good Housekeeping.

The glossy and glamorous pages of art magazines tout the bylines of writers with diverse backgrounds - not just art majors. And even if you're not an art historian you can write for these thriving markets. Find out what art magazines are looking for today and how to establish yourself as a knowledgeable writer on the arts.

Pamela D. Toler, ASJA, Moderator

Pamela specializes in writing about history and the arts, sometimes loosely defined. She is particularly interested in the times and places where two cultures meet and change each other.

Jonathan Lopez

Jonathan is editor-at-large of Art & Antiques and a contributing writer on art and culture for The Wall Street Journal and the Associated Press; author of The Man Who Made Vermeers: Unvarnishing the Legend of Master Forger Han van Meegeren.

Dreaming of making the leap from journalist to novelist? Find out how three top writers used the research and writing skills they honed in their nonfiction work to make their fiction dreams come true-and get the tricks of the trade that will help you finish and sell your manuscript.

Camille Noe Pagán, ASJA, Moderator

Camille is the author of the novel The Art of Forgetting and a journalist whose credits include Glamour, Parade; O, The Oprah Magazine, SELF and Women's Health.

Dawn Tripp

Dawn is the author of three historical novels: Moon Tide, The Season of Open Water and Game of Secrets, a Boston Globe bestseller. She is currently at work on a biographical novel about Georgia O'Keeffe and teaches a workshop on structuring the arc of a novel out of fragments of fact and fiction.

Nichole Bernier

Nichole has been a contributing editor with Condé Nast Traveler magazine for 14 years, and was previously on staff as the magazine's golf and ski editor. A graduate of the Columbia Graduate School of Journalism, she's written for Elle, Men's Journal, Child, Boston and This Old House, among others. Her first novel, The Unfinished Work of Elisabeth D., will be published in June 2012.

Therese Walsh

Therese is the author of The Last Will of Moira Leahy, a finalist for the 2010 RITA Award for Best First Novel, and the co-founder of WriterUnboxed.com. A former editor at Prevention magazine who holds a graduate degree in psychology research, Walsh's research skills have heavily influenced both her fiction and her blogging career.

Online markets offer nearly instant gratification. Stories may be assigned, published, and even paid for before you flip the page on your calendar. Learn how to pitch and package your work for online markets, and hear site-specific secrets from three editors.

Dawn Papandrea, ASJA, Moderator

Dawn writes for both print and online publications including Parenting, Family Circle, Parents, CreditCards.com, AOL.com, GetCurrency.com, and BankRate.com. She also blogs and writes for iVillage.com.

Stephanie Valera

Stephanie is editor and manager of arts, culture and lifestyle content for CBS Local Digital Media. She has previously worked for NBC Universal and BBC America, and is a contributor at HuffingtonPost.com.

Abby Lerner

Jennifer Gartner

Landing a great gig with a women's market is easier than you think. Four top editors dish on how to grab their (and other editors') attention with a killer query, endear yourself during the editing process and take you behind the scenes at their editorial offices. Then stick around for the pitch fest in the second hour.

Gina Roberts-Grey, ASJA , Moderator

Gina has written scores of articles for women's print and online markets including All You, Glamour, Better Homes & Gardens, Family Circle, Woman's Day, Redbook, Self, Essence, MSN.com, iVillage and others. Gina is a member of the ASJA Board of Directors and chair of ASJA's Grievance Committee. She is also a freelance editor and founder of celebrityhealthminute.com.

Sarah Burns

Sarah is a versatile editor with over 12 years of solid experience producing cutting-edge health content for both print and online. She has worked for a variety of award-winning publications, including Prevention, SELF, Fitness, Glamour, Natural Health, Good Housekeeping, and Fitness. Additionally, Sarah was a deputy health editor at iVillage, one of the 10 largest health sites for women online. She is currently the health editor at Time Inc's All You magazine.

Heather Graham

Heather is the deputy health editor at iVillage. She got her start as an intern for Paper Magazine's web site in 1998 and since then has written for several sites such as Papermag.com and Mediabistro, as well as several local publications, like New York Moves and Manhattan South. In 2004 she earned a master's degree in Journalism & Mass Communication from New York University where she created her own digital publication, Street Level. Heather taught journalism in the Girl Scout Scholars Program for three years and is finishing her second year as a mentor with Girls Write Now.

Barbara Brody

Barbara is the health director at Shape, where she develops, writes, and edits a wide variety of health and wellness stories. Previously, she spent several years as the health editor at Woman's Day, where she worked on the print magazine, blogged for womansday.com, and hosted audio podcasts and web videos. Earlier in her career, she held staff positions at More and Weight Watchers Magazine. Barbara has worked on stories that have garnered several National Health Information Awards, as well as awards from the American Society of Journalists and Authors (ASJA), the National Bone Marrow Donor Program, and the American Academy of Allergy, Asthma and Immunology. A judge for the Association for Health Care Journalists (AHCJ) annual contest, she has counseled freelance writers at numerous events and served as a guest speaker in New York University and New School classes.

Celia Shatzman

Celia is an associate editor at Family Circle, where she works on everything from real-life stories to pop culture, entertainment, parenting, and finance articles. Celia got her start in the glossy magazine world as an editorial intern at Glamour and has been a research editor at Lucky and an editorial assistant at Weight Watchers Magazine. She has freelanced for Glamour, Marie Claire, SELF, Teen Vogue, NYLON, Time Out New York and New York, among others. When she's not writing, Celia enjoys traveling, reading, and learning to play tennis.

Not all book ideas are created equal. Some books soar while others sink. Hear from pros (whose ideas have soared) how to frame your book--from proposal to publicity--so it will fly off the shelves (or onto e-readers)!

Holly Tucker, ASJA, Moderator

Time is money. And yet there are only 24 hours in a day. So how do you get more done in less time? That's just what this panel will show you. We will give you the very specific tips you need to get 2 hours' worth of work done in 1 -- so you can earn twice as much an hour without compromising quality.

Debra Gordon, ASJA, Moderator

Debra is an award-winning medical writer with more than 25 years' experience. She began her career as a newspaper reporter and has since worked in managed care, publishing, and public relations. She provides consumer and scientific writing for a wide variety of clients, and has written or contributed to more than a dozen consumer health books.

Gwen Moran, ASJA

Gwen is an award-winning writer and humorist who has written for Entrepreneur, Newsweek.com, AARP.com, The Los Angeles Times magazine, Woman's Day, Crain's New York Business and many others, she is also the co-author of The Complete Idiot's Guide to Business Plans and the ghostwriter of more than a dozen other titles she can't discuss. (And, no, not because they're porn.) Moran's humor has been published in Skirt!, The Chicago Tribune, and in the anthology, The Kid Turned Out Fine among other places.

Experts in sales talk about making rain all the time. What do they know that writers don't know? This session will focus on sales tactics used by those who bring in top-dollar revenue in any field. You'll learn sales and marketing techniques, as well as tactics necessary to brush up your personal brand in today's ultra-competitive world.

Sherry Beck Paprocki, ASJA, Moderator

After co-authoring The Complete Idiot's Guide to Branding Yourself (2009), Sherry Beck Paprocki realized that she had the expertise to take her career to the next level. Today, as president of R.S. Rock Media, Inc., she works with a dedicated team of professionals to produce award-winning content for both print and digital products. Trained as a journalist, Paprocki has had a long-time freelance career and has authored more than a dozen books. Her juvenile biography about Oprah Winfrey, a well-known personal brand, was named to the 2006 Nonfiction Honor List created by the Voice of Youth Advocates (VOYA). Today Paprocki speaks frequently on the topic of personal branding and today's digital tsunami.

Stephan Schiffman

Stephan Schiffman is the author of more than 50 best-selling books about sales, including The 25 Sales Habits of Highly Effective Salespeople and The 25 Sales Strategies that Boost Your Sales Today. As a writer with insider knowledge about sales, Schiffman has agreed to share his expertise with others at this year's ASJA conference. He is a leader in motivational sales training for major corporations, including Sprint, IBM, CIGNA and others. In addition, he was rated as the number one sales expert in prospecting by Personal Selling Power magazine.

The World Wide Web offers unlimited opportunities to make money and reach millions of readers. Come and learn how to find high-paying markets and develop concise, clickable content.

Kate Hanley, ASJA, Moderator

Writer, yoga teacher and ambassador of chill, Kate Hanley is a veteran of the web world. She was executive producer at iVillage, consulted for cable networks AMC and IFC on their Internet strategy, and has written mountains of articles for sites and clients, including the Cleveland Clinic, LHJ.com, GoodHousekeeping.com, RealBeauty.com, StyleUnited.com, SesameStreet.org, and Lifescript.com. She also started her own website, msmindbody.com, in 2005. Devoted to helping frazzled working moms slow down, breathe deep, and trust their gut, Kate is the author of The Anywhere, Anytime Chill Guide: 77 Simple Strategies for Serenity. Find her at msmindbody.com, Facebook.com/MsMindbody, and @KateHan.

Judi Ketteler

Copy strategist Judi Ketteler (@judiketteler) once wrote anything that anyone hired her to write, which seemed like a good strategy until it wasn't. Now, she partners with designers to create brand strategies for her clients, and then writes web site pages, articles, video and live scripts, and books and eBooks that tell really good stories. She splits her time between writing for business owners and custom publishers, such as Time Inc. and Everyday Health. She's a 10-year veteran of the magazine industry, and has written hundreds of articles for health/fitness and home/garden magazines (she still dabbles in magazine writing when the topic is right and the editor is lovely). She won ASJA's 2011 Outstanding Article Award in the personal essay category for a piece published in Whole Living. Her first book, Sew Retro: A Stylish History of the Sewing Revolution + 25 Vintage-Inspired Projects for the Modern Girl (Voyageur) was published in 2010, and she's currently collaborating on another sewing-related book. Find her at judiketteler.com.

Kellie Gould

Kellie is the Co-Founder of She & Me, a content strategy and development consultancy. She & Me has created web strategies and content for a variety of clients including, Cleveland Clinic, Turner Broadcasting, The College Board, Kaboodle, Pace Communications and many others. Prior to founding She & Me, Kellie was Senior Vice President and Editor-in-Chief for iVillage, where she was responsible for creating and executing all editorial product vision and leading the editorial and community teams. During her tenure, Kellie guided iVillage.com to become the number one website for women, garnering numerous accolades including a Webby Award and "Best of the Web" honors from Yahoo's Internet Life, The Wall Street Journal, CNet, and USA Today. Contact Kellie: kgould@sheandmehq.com

George Giokas

George Giokas is Senior Director of Custom Content and one of the founders of HealthDay, the largest syndicator of consumer health news in the country. He also serves as Chairman of the Board. Giokas has had a long career as a journalist, mostly with Newsday, serving as one of its top executive editors. He is also a screenwriter and a graduate of UCLA's School of Theater, Film and Television's professional program. A resident of Long Island, NY, he is also an adjunct professor in the journalism department at SUNY Stony Brook.

Tiffany Black

Tiffany Black is Manager, Social Media at CBS Sports. She works with CBS Sports Production, Communications and Interactive teams as well as CBS Sports announcers to implement social media and marketing across various social media platforms. Prior to this, she was a senior producer at Inc.com and the editorial producer at InStyle.com. She has also been a producer at SportsIllustrated.com, a sports producer at The New York Times on the Web, the night online sports editor and relationships blogger at the Atlanta-Journal Constitution, and online news editor at the Philadelphia Inquirer. Tiffany also teaches Writing and Editing for the Web, Introduction to Blogging, Introduction to Social Media, Advanced Social Media, and Blogging Essentials at MediaBistro.com.

From e-mails and RSS feeds to Google Alerts, this session will provide hands-on information about how to tame this mountain of electronic information and create a more productive work environment. Experts will cover specific tools and applications that can bring sanity back into your writing life.

Sam Greengard, ASJA, Moderator

Samuel Greengard is the author of ASRP Crash Course in Finding the Work You Love and has written articles for AARP, the magazine, American Way, Discover, Hemispheres, Los Angeles, Wired, Workforce Management and many others. He is a past president of ASJA.

Hear top editors critique pitches on-the-spot and give tips on how to flesh out, or polish, a pitch so it'll stand out above the crowd. Writers wishing to pitch must sign up in advance on a first come, first serve basis.

Gina Roberts-Grey, ASJA, Moderator

Gina has written scores of articles for women's print and online markets including All You, Glamour, Better Homes & Gardens, Family Circle, Woman's Day, Redbook, Self, Essence, MSN.com, iVillage and others. Gina is a member of the ASJA Board of Directors and chair of ASJA's Grievance Committee. She is also a freelance editor and founder of celebrityhealthminute.com.

Erin Quinlan

Erin is a senior editor at Better Homes & Gardens.

You have an idea for the next bestseller, but your book won't get off the ground without a killer proposal. Learn what it takes to craft a winning proposal so you snag the deal of your dreams. Hear expert panelists decipher the different sections of a book proposal, including what catches their interest and how to turn around a less-than-perfect proposal.

Daylle Deanna Schwartz, ASJA, Moderator

Daylle is the author of 13 books, including Nice Girls Can Finish First and Effortless Entrepreneur. She writes for HuffingtonPost.com and Beliefnet and has been a guest on 500+ TV and radio shows, including Oprah.

Joy Tutela

Joy has been with the David Black Literary Agency since 1998 and represents theNew York Times bestselling series The Intellectual Devotional and The New Atkins for a New You. She also represents Jenny Sanford's New York Times bestselling memoir Staying Treu, Kim Sunée's bestselling memoir Trails of Crumbs, and Stephen Puleo's bestselling historical narrative Dark Tide, among others.

Michelle Howry

Michelle is a senior editor at Touchstone/Simon & Schuster, where she acquires and edits nonfiction books in a wide variety of categories, including health, self-help, parenting, history, biography and autobiography, science, and pop culture.

Shannon Welch

Shannon is executive editor, Rodale Books and Editorial Director of Runner's World and Bicycling branded books works on both branded and non-branded titles. Since arriving at Rodale in 2007, Shannon has worked on key titles such as Laird Hamilton's Force of Nature, Keri Glassman's 02 Diet, former first lady Rosalyn Carter's Within Our Reach, and legendary marathoner Alberto Salazar's upcoming autobiography, among others.

Tom Mayer

Tom joined W. W. Norton & Company in 2004. Now a senior editor, he publishes a wide range of books in history, culture, the arts, music, biography, journalism, fiction, and graphic novels. Some of his best-known projects are Sarah Thornton's Seven Days in the Art World, Diana Athill's National Book Critics Circle Prize-winning memoir, Somewhere Towards the End, and Brooke Gladstone and Josh Neufeld's New York Times bestseller, The Influencing Machine.

Covering politics takes panache and the abilty to write to persuade. Learn the ins and outs of this thriving genre so your byline can join the ranks of masterful political writers whose work appears frequently in magazines, newspapers and online.

Nancy Shepherdson, ASJA, Moderator

Nancy is a political activist who has written and blogged about politics for years. She just hasn't made much money at it. Nancy is the author of five books and hundreds of magazine articles, mostly on subjects other than politics. She is counting on her panelists for insights into how to make money -- or at least get famous -- punditing about politics.

A powerful social networking tool, LinkedIn helps you find sources, connect with colleagues and build your personal brand. Learn how to use apps, answer questions and participate in groups to make your profile stand out in a crowd.

Susan Johnston, ASJA, Moderator

Susan has covered business and lifestyle topics for publications including Bankrate.com, The Boston Globe Magazine, Parade, Self, US News & World Report, and The Writer. She's the author of the ebook LinkedIn and Lovin' It.

Lindsey Pollak

Lindsey is an author, speaker and internationally recognized expert on career and workplace issues. She serves as a Global Spokesperson for LinkedIn and is the author of Getting from College to Career: Your Essential Guide to Succeeding in the Real World, recently published in a revised edition. Her advice and opinions have been featured in such media outlets as The New York Times, The Wall Street Journal and NBC Nightly News with Brian Williams.

Allison Hemming

Allison is the founder of The Hired Guns, a digital talent agency based in NYC. She is the author of the no-nonsense job-hunting guide Work It!: How to Get Ahead, Save Your Ass and Land a Job in Any Economy and evangelizes on career topics ranging from personal branding to utilizing flexible talent in building the companies of the future. Allison has been featured in The New York Times, The Wall Street Journal, New York Post, Newsday, and on The Today Show, CNN, Good Morning America, NPR, PBS and many other media outlets. She currently serves as the "One Minute Mentor" for Fortune Magazine.

Whether compelling narrative is what inspired you to become a writer or is a nut you're dying to crack, you can learn how to spot a story that could be developed as a narrative. Hear from editors at the nation's top magazines about the narratives -- and pitches -- that catch their attention.

Katherine Lewis, ASJA, Moderator

Katherine is an award-winning writer on money, work and family; her print credits include AARP Bulletin, Money, New York Times, Parade, USA Today and the Washington Post magazine; online credits include Fortune, Slate, MSN Money, About.com, Bankrate.com, Fiscal Times.

Nicholas Thompson

Nicholas is a senior editor at The New Yorker, a contributing editor at Bloomberg Television, a technology contributor at CNN International, a co-founder of The Atavist, and the author of The Hawk and the Dove: Paul Nitze, George Kennan, and the History of the Cold War. Prior to The New Yorker he was a senior editor at Wired, a senior editor at Legal Affairs and an editor at the Washington Monthly. He is a Whitehead Fellow at the Foreign Policy Association, and a term member at the Council on Foreign Relations.

Katherine Stirling

Katherine joined Vanity Fair as articles editor in 2010, and has edited and written for The New Yorker and Vanity Fair.

Ilena Silverman

Ilena Silverman is an editor at the New York Times Magazine.

Video has become an important marketing tool for authors. Whether you're preparing for a television interview, creating a book trailer, or trying to interest a publisher, these experts will help you look and sound your best on video. Presenters will address how to hone your personal style, develop an appealing speaking voice, and craft effective messages.

Eileen Kennedy-Moore, PhD, ASJA, Moderator

Eileen Kennedy-Moore, PhD, ASJA; Princeton, NJ psychologist; author: Smart Parenting for Smart Kids (Jossey-Bass/Wiley), The Unwritten Rules of Friendships (Little, Brown), What About Me? 12 Ways to Get Your Parents' Attention Without Hitting Your Sister (Parenting Press, for ages 3-8); blog: Growing Friendships at PsychologyToday.com.

Rachel Weingarten

Rachel Weingarten, style expert, marketing strategist, personal branding consultant, writer; founder of Interrobang, marketing and promotions agency; author of Career and Corporate Cool (Wiley) and Hello Gorgeous plus articles for top media outlets; regularly featured expert on TV shows, including Good Morning America and The Today Show.

Nancy Daniels

Nancy Daniels, "The Voice Lady"; founder of Voice Dynamic, offering voice training, voice improvement, and public speaking solutions through seminars, corporate training, and group workshops; creator of Voicing It! dvd training program; helping clients find their "real" voice and correct problems such as low volume, nasality, or childlike tone.

Brad Phillips

Brad Phillips, "Mr. Media Training"; president of Phillips Media Relations, a media and presentation training firm with offices in Washington, DC and New York City; former broadcast journalist and producer; creator of the popular Mr. Media Training blog; offering media and presentation training and message development workshops.

Health stories are a staple for consumer and niche publications and websites, covering babies to seniors, and everyone in between. At this panel a variety of top health editors will give you guaranteed strategies for health writing success.

Debbie Abrams Kaplan, ASJA, Moderator

Debbie is a medical, health and travel writer. Print credits include Los Angeles Times, Chicago Tribune, Shape, Doctor's Digest, Atlantic Health Systems and others. Online credits include diagnosticimaging.com, HealthyWoman (Bottom Line), sharecare.com, Fierce Health Payer and others.

Catherine DiBenedetto

Catherine is the articles editor at O, The Oprah Magazine. She edits feature stories and the health section, Feeling Good. She has also worked for Wired magazine and Field & Stream.

Jennifer Rainey Marquez

Jennifer joined Parade in 2011 as a senior editor covering health, among other topics. She is responsible for developing and overseeing all weekly health and science coverage, including 6 to 8 health cover stories each year. Jennifer was formerly the senior health editor at O: The Oprah Magazine, where she edited articles on disease prevention, nutrition, fitness, weight loss, and psychology. She has also served as health editor at Women's Health and Woman's Day.

Gabrielle deGroot Redford

Gabrielle is the Editorial Projects Manager for AARP The Magazine. A frequent guest on the Today Show, Good Morning America, and CBS' The Early Show, she covers health, food, and fitness for the magazine.

Paula Baxter, ASJA, Moderator

Paula is a professor of humanities and writes about Native North American art and design, decorative arts and design history, and historical nonfiction and fiction. She authored Encyclopedia of Native American Jewelry, Southwest Silver Jewelry and Southwestern Indian Rings. Her print credits include Magazine Antiques, American Indian Art Mag and Journal of Antiques and Collectibles.

If you love theatre, the notion of spinning material from your book into a play is one you should explore. In this panel you'll learn what makes for compelling material, the art of playwriting, ways to adapt books to a suitable play format, and how to shop your book to playwrights. The idea of seeing your name in lights doesn't have to be a pipe dream. Learn from this esteemed panel how plays come to be from books.

Robin Gorman Newman, ASJA, Moderator

Robin is associate producer of the play Motherhood Out Loud, which recently had a successful run at Primary Stages in NYC and is touring worldwide. She is also the author of How to Meet a Mensch in NY and How to Marry a Mensch. She's been seen on CNN and The Today Show, and has spoken at venues including Canyon Ranch, Mohonk Mountain House and off Broadway at such shows including Dinner with Friends; Miss Abigail's Guide to Dating, Mating & Marriage; and I Love You, You're Perfect, Now Change. She is currently adapting the material from her books as an Off-Broadway musical.

Susan R. Rose

Susan is an award-winning theatrical and film producer. She has produced Joseph and the Amazing Technicolor Dreamcoat and was the youngest person to have produced a Broadway show. Her other Broadway producing credits include David Rabe's Hurlyburly, Athol Fugard's Bloodknot and Larry Shue's The Nerd. Susan joined forces with Dan Paulson in 1996, and they have produced movies for CBS, NBC, Showtime and Lifetime. She is a member of the Academy of Television Arts and Sciences and the Producers Guild of America.

Rose Caiola

Rose is founder and executive artistic director of Manhattan Youth Ballet and Manhattan Movement & Arts Center. She is the Producer and co-author of Freckleface The Musical and a producer of Godspell on Broadway and the film First Position.

Michael Zam

Michael wrote the book for the acclaimed off-Broadway musical The Kid, based on the book by Dan Savage, which won the 2011 Outer Critics Circle Award for Best Off-Broadway musical. Tony winner Jerry Mitchell will direct his stage adaptation of Bob Smith's comic novel Selfish & Perverse. He is also currently working on a play about Cecil Beaton as well as a musical bio of Damon Runyon for director Andy Fickman. His co-written screenplay Best Actress (co-written with Jaffe Cohen) was on the prestigious 2010 Black List of best new screenplays, and will produced by Brad Pitt's Plan B and Ryan Murphy. He has since written Wife Vs. Ninja and the remake of Jerry Lewis's The Family Jewels. He teaches screenwriting at New York University, as well as Modern British Drama every August for NYU in London.

Hunter Bell

Hunter earned an OBIE Award, a Drama League nomination, and a Tony nomination for Best Book of a Musical all for the original Broadway musical [title of show]. Other credits include the books for Silence! The Musical, Bellobration!, Villains Tonight! and Now. Here. This. He has created and contributed original material for numerous benefits and events as well as specialty material for the 53rd Annual Drama Desk Awards, The Actor's Fund's 125th Anniversary Gala, and NYCLU's Broadway Stands Up for Freedom. Hunter is a co-creator of the web series "the [title of show] show" and recently co-created and wrote the half-hour pilot "Glass Houses." He is a distinguished alumnus of Webster University, a proud member of WGA, Actors Equity, the Dramatists Guild, and AFTRA, as well as an honorary member of the Yale Dramat and a MacDowell Fellow.

A successful cookbook is much more than a collection of recipes. From proposal to finished book, your unique voice must shine through. Learn how to concoct a cookbook that nobody but you could possibly write--the kind of cookbook that sells.

Debbie Koenig, ASJA, Moderator

Debbie is an award-winning food, diet, and parenting writer, and the author of the cookbook Parents Need to Eat Too: Nap-Friendly Recipes, One-Handed Meals & Time-Saving Kitchen Tricks for New Parents. She's written for such publications as The New York Times, The Washington Post, American Baby, Kiwi, Weight Watchers, and Fit Pregnancy.

Holly Hughes

Holly has traveled the globe as a writer and editor. A former executive editor of Fodor's Guides, she now edits the popular annual Best Food Writing anthologies, as well as co-authoring a number of Frommer's titles--most recently Frommer's 500 Places for Food and Wine Lovers, Frommer's 500 Places to See Before They Disappear, and Frommer's 500 Extraordinary Islands. New York City makes a convenient jumping-off point for her travels with her husband and three children.

Elissa Altman

Elissa is the author of the James Beard Award-nominated blog, Poor Man's Feast. A regular contributor to Saveur, HuffingtonPost.com, the Tribune syndicate, and many other national publications, she is also a longtime senior-level cookbook editor and spent years working at HarperCollins and Clarkson Potter. She speaks widely on the subject of food writing and publishing, and makes regular appearances on NPR. She recently had her work chosen for inclusion in 2011 Best Food Writing. Altman's first book, Big Food, came out in 2005; her new book, Poor Man's Feast: A Love Story, is due in early 2013.

Melissa Clark

After working as a cook and caterer, Melissa Clark earned an M.F.A. in writing from Columbia University and began a food writing career. Currently, she is a food columnist for the New York Times and has written for many other publications. In addition to her own acclaimed cookbooks, Cook This Now and In the Kitchen with A Good Appetite, Clark has written 32 others, many in collaboration with celebrated chefs including Daniel Boulud, David Bouley, and Claudia Fleming. Her collaboration with chef Peter Berley, The Modern Vegetarian Kitchen, received both a James Beard award and Julia Child Cookbook award.

Whether your books are traditionally published, self-published, or Kindle-d, the right publicity enables you to sell more of them, and keep them selling -- for years. Learn the secrets of successful book publicity and marketing, including traditional as well as some out-of-the-box innovative strategies you can implement immediately.

Fern Reiss, ASJA, Moderator

Fern has been featured in over 100 magazines and newspapers, including the New York Times and Fortune. She is CEO of Expertizing.com and PublishingGame.com and has authored ten books, including The Publishing Game series on how to get a literary agent, how to self-publish, and how to promote your book, and the new The Publishing Game: Internet Publicity in 30 Days and The Publishing Game: Blog Tours in 30 Days. She runs the International Association of Writers (AssociationofWriters.com).

Jacqueline Deval

Jacqueline is a vice president publisher at Hearst Books

M.J. Rose

AuthorBuzz.com

Cracking the online men's magazine market is easier than you think. Three top editors talk about the day to day workings of their editorial offices and what they are looking for in pitches so you can shape your ideas for maximum attention.

Michael T. Luongo, ASJA, Moderator

Michael is a freelance journalist covering travel and human rights issues in Latin America and the Middle East, including Iraq and Afghanistan. His work has appeared in The New York Times, Bloomberg News, The Forward, Gay City News, Conde Nast Traveler, National Geographic Traveler and other publications. He is the author or editor of ten books including Frommer's Buenos Aires, Routledge's Gay Travels in the Muslim World and the novel The Voyeur. He is NLGJA's 2011 LGBT Journalist of the Year and NATJA's 2011 Grand Prize in Travel Journalism recipient.

Alex Bhattacharji

Alex is the executive editor of Details magazine, where he has worked since 2006. Prior to joining Conde Nast's award-winning men's monthly, he served as Executive Editor and then Editor of Budget Living and AdAge; former senior editor at Men's Journal. His credits include Best American Travel Writing, Best American Crime Writing and other anthologies, Details, Entertainment Weekly, Men's Journal, Rolling Stone, and Saveur, among others.

Gene Newman

Gene has worked as a digital editor for the past 15 years. He's run the gamut, working with a myriad of properties such as Maxim, Woman's Day, Stuff, Elle, Premiere, Sound and Vision, Pop Photo and more. After spending many years launching and running Maxim's digital department, he recently returned to Alpha Media Group as the digital editorial director.

Sean Fennessey

Sean is Editor of Multimedia Content at GQ | Gentlemen's Quarterly.

You're piling up bylines and thinking about making the leap to full time. But you need a transition strategy that includes the steps needed to take before giving up the security of a steady paycheck. Panelists will cover issues including business structures, budgeting, launch marketing, anchor clients and the challenges of running a small business.

Iyna Bort Caruso, ASJA, Moderator

Iyna is a New York Emmy-Award-winning promotional writer, author and feature writer. Her credits include the Wall Street Journal (special sections), New York Times, Saturday Evening Post, Newsday, FrontDoor.com, BobVila.com and several in-flight magazines. She is also the creator of the "Essential Long Island" smartphone travel app.

Adelaide Lancaster

Adelaide is an entrepreneur, speaker and co-author of The Big Enough Company: Creating a Business that Works for You. She is also the co-founder of In Good Company Workplaces, a first-of-its-kind community, learning center and co-working space for women entrepreneurs in New York City. She is a contributor to The Huffington Post, and a columnist for The Daily Muse and The Hired Guns.

Galia Gichon

Galia is an independent personal financial expert and founder of Down to Earth Finance, which offers individual sessions and seminars without selling any investments. She is the author of the boxed set, My Money Matters and is a frequent speaker at Barnard College and Freelancers Union.

Melea Seward

Melea is an in-demand teacher and speaker on storytelling, creativity and digital media strategy at universities, foundations, businesses, nonprofits and conferences as well as through her own classes. She also consults one-on-one and in small groups to help clients build stronger on and offline relationships and improve the end-user experience.

The excitement of publishing your first book can be overshadowed by the technical challenges--unless you know a few secrets. You'll discover ways to find publishers who are receptive to working with first time authors and the pros and cons of working with an agent... plus tips on creating a well crafted, successful book proposal.

Paul Vachon, ASJA, Moderator

A Michigan based freelancer, Paul has published three books and numerous articles for both print and online markets. He writes on a broad array of subjects including history, historical preservation, business, education and green living.

Great writers make readers smell the funnel cake at the fair, cow manure in the field and the wind off the sea. Their craft is a combination of observation, detailed notes or good photos, and the willingness to write and rewrite until the experience appears on the page. And this team of experts gives you the tools to use telling details, precise verbs, pace and cadence so your copy is masterfully descriptive.

Janine Latus, ASJA, Moderator

Janine is the treasurer of ASJA and the author of the New York Times bestseller If I Am Missing or Dead: a sister's story of love, murder and liberation. Print credits include O, the Oprah magazine, Woman's Day, Parents, and the inflights of major airlines.

Samuel Freedman

Samuel is a columnist for the New York Times, a professor of journalism at Columbia University and author of seven books, most recently Who She Was: My Search for My Mother's Life and Letters To A Young Journalist. He is at work on his seventh book, The Big Game: Football and Freedom in the Civil Rights South.

Steve Friedman

Steve has written for Esquire, GQ, Outside, The New York Times, The Washington Post, Elle, Runner's World, New York Magazine, and has been reprinted eight times in The Best American Sports Writing. He is the author of seven books, including Driving Lessons: A Father, a Son, and the Healing Power of Golf) and Lost on Treasure Island, A Memoir of Longing, Love, and Lousy Choices in New York City. He is a graduate of Stanford University and a former Visiting Professor at the University of Missouri School of Journalism.

Tim Harper, ASJA

Tim is a journalist and author who has written hundreds of stories for publications from Atlantic Monthly to airline magazines. He has published 12 books of his own, and as a collaborator, coach and book doctor has helped dozens of others publish their books. He is a visiting professor and writing coach at the CUNY Graduate School of Journalism, where he leads a workshop for faculty and alumni on longform nonfiction narrative.

There's much more to Facebook than chatting and sharing links. Learn how to use this social networking site to build a platform, develop a blog following, create successful fan pages and sell more books. Panelists will also share the scoop on Google+ and show how you can make the most of this fast-growing Facebook competitor.

Michele Hollow, ASJA, Moderator

Michele writes the popular animal welfare blog, Pet News and Views. She has two Facebook and two Google+ accounts, and uses them to draw readers to her blog. Michele also gives talks on social media and animal welfare. She freelances for several health, travel, and lifestyle publications.

Dan Blank

Dan is the founder of WeGrowMedia.com where he helps writers build their author platforms and publishers grow their online communities. He offers training courses and personal consulting, and has worked with large publishers and hundreds of writers. He has spoken at publishing events such as BookExpo America, Writers Digest Conference, Romance Writers of America Annual Conference, Association of Writers & Writing Programs, James River Writers, and many others.

Joanne McGonagle

Joanne is the voice behind The Tiniest Tiger, a feline friendly community where friends gather to share and discuss their love for all cats big and small. With almost 24,000 Facebook fans, The Tiniest Tiger is averaging 1.7 million post views per month.

Are you trying to establish yourself as the world expert in fly fishing? Looking for a way to get your vegan cupcake business talked about on the evening news? If you are a writer and a subject matter expert, content aggregation sites can be a great way to both establish yourself as an authority and sell your expertise to others. You just have to set realistic goals and make sure not to get in over your head.

Elizabeth Boskey, Ph.D., ASJA, Moderator

Elizabeth is a certified health education specialist, sexuality educator, and freelance medical writer who is best known as the Guide to Sexually Transmitted Diseases at About.com. She is also the author of numerous books and articles about sexual health and other related topics.

Racheline Maltese

Racheline writes about pop-culture and media topics for both fan and academic audiences. She's the author of The Book of Harry Potter Trifles, Trivias and Particularities and is a regular contributor to anthologies. She also blogs at LettersFromTitan.com

Pamela Skillings

Pamela has covered Manhattan for About.com since 2005 and is the author of Escape from Corporate America: A Practical Guide to Creating the Career of Your Dreams. Pamela is also the co-founder of Big Interview, the online job interview training system used by job seekers and universities across the country. Pamela has written for publications including The New York Times and she has been featured as a career expert by Newsweek, ABC News, the CBS Early Show, and others.

Nina Burleigh

Nina is an award-winning journalist and author of five books, including the New York Times best-seller, The Fatal Gift of Beauty: The Italian Trials of Amanda Knox. She has written articles for many publications including The New Yorker, Time, People, New York, The New Statesman, New York Times, and appeared on Good Morning America, Nightline, Chris Matthews, CNN, C-Span, on NPR and numerous radio programs.

The tech-savvy world of cloud computing now encompasses writing. Discover first-hand the latest in online software and mobile apps for research and reporting... and all the ways these tools can improve your productivity and promote your work.

Michelle Rafter, ASJA, Moderator

Michelle is a freelance journalist reporting on workplace issues, tech and business for national publications, including Workforce Management, Entrepreneur Media's SecondAct.com and Edmunds.com. She also works as an editor and content strategist for digital media companies such as BlogHer and Federated Media. Rafter's work has appeared in Portfolio.com, Inc.com, Reuters, the Los Angeles Times, the Orange County Register, The Industry Standard, and Oregon Business.

Sree Sreenivasan

Sree is a professor and dean of students affairs at Columbia University's Graduate School of Journalism, where he teaches in the digital media program. He is a technology expert, specializing in explaining technology to the general public. For more than eight years, he served as technology reporter for WABC-TV and WNBC-TV in NYC and now occasionally appears on various TV shows to talk tech. He has written articles for The New York Times, BusinessWeek, Rolling Stone, National Journal, Bloomberg, Forbes and Popular Science.

Julie Sturgeon

Julie is a 25-year veteran of the journalism industry. As marketing director for Knowledgewebb, she specializes in social media communication issues.

Once an expert decides to hire you as a collaborator/ghost, what lies ahead? Two experienced authors and an agent will walk you through the subtleties of contracts and payments, division of labor and ground rules for a good working relationship. They'll also cover ways to handle conflicts and the myriad of other issues that pop up when two people produce a manuscript together. Learn how to avoid pitfalls, have a great working relationship, and produce a terrific book.

Stephanie Golden, ASJA, Moderator

Stephanie is the award-winning author of nine books, including six collaborations with experts (most covering health, fitness, and medicine) and two books on women's issues: Slaying the Mermaid: Women and the Culture of Sacrifice and The Women Outside: Meanings and Myths of Homelessness. She's also a book doctor and writes websites, newsletters, training manuals, and reports.

Nancy Peske, ASJA

Nancy is a professional ghostwriter, developmental editor, and book publishing consultant, and the coauthor of several books including the award-winning Raising a Sensory Smart Child: The Definitive Handbook for Helping Your Child with Sensory Processing Issues and the bestselling Cinematherapy series.

Madeleine Morel

Madeleine's agency, 2M Communications Ltd., is the only literary talent agency solely representing ghostwriters, collaborators and editors. She works with all the leading literary agents and editors at the major publishers. 2M Communications has been responsible for seventeen New York Times bestsellers, four of which were at No.1.

A stellar source and accurate research materials can be the difference between a smooth editing process and one filled with multiple rewrites. Great sources and research can also show your editor you're a true pro. Hear experts explain how to find the best information for all genres of blog, magazine and online writing.

Reyna Gobel, MBA, ASJA, Moderator

Reyna specializes in fitness, corporate, personal finance and business. Her credits include Mint.com, Investopedia, successmagazine.com, MoneyMix, Forbes.com, Southwest Spirit, SUCCESS for Women, and SUCCESS Magazine. She is the author of CliffsNotes Graduation Debt.

Marilyn Terrell

Marilyn's the chief researcher for National Geographic Traveler and copyedits the National Georgraphic Travel magazine blog, "Intelligent Travel". For the past seven years, she's freelanced for National Geographic KIDS writing their "Weird But True Facts" column, which has been turned into a series of books that have sold over 100,000 copies.

Cara Birnbaum

Cara is an award-winning freelance writer whose essays and articles have appeared in Vogue; Elle; O, The Oprah Magazine; Allure; Glamour; InStyle; Martha Stewart Living; Marie Claire; Women's Health; and New Jersey Monthly, among other publications. Cara is the author of the book Universal Beauty and co-author of the The Youth Equation. Cara teaches magazine writing for mediabistro.com and has taught a seminar on feature writing for the Woodhull Institute for Ethical Leadership.

Carmen Wong Ulrich

Carmen is the former host of CNBC's "On the Money," and the former special projects editor at Money magazine. She's a columnist for Good Housekeeping and a contributor to the CBS Early Show. Carmen's the author of The Real Cost of Living and Generation Debt and is also now the co-founder and President of ALTA Wealth Management.

Every profession, field, and interest group has an association, and all these organizations need good, well-written copy for magazines, websites or newsletters. In this panel, you'll hear from editors at these organizations about what they look for and how writers can break in.

Winnie Yu, ASJA, Moderator

Winnie is the author of the upcoming book Autism, What Every Parent Needs to Know for the American Academy of Pediatrics. The second edition of her book The Everything Guide to Thyroid Disease was just released last winter. She also writes frequently for the American Congress of Obstetricians and Gynecologists. Her work has appeared in numerous publications and websites, including Woman's Day, Diabetic Living, Prevention, VIVMag, WebMD and AARP Bulletin.

Samantha Whitehorne

Samantha is the managing editor of ASAE: The Center for Association Leadership.

Michelle Russell

Michelle is editor-in-chief of Convene, the magazine of the Professional Convention Management Association, where she has worked for nine years. She began her career in book publishing at Random House, where she was a nonfiction book editor, and has written for and edited magazines and websites in the food retailing and commercial real estate industries, as well as her most recent experience in the meetings industry.

Susan Urbanczyk

Susan serves as director of marketing and communications for the Association Forum of Chicagoland, a regional association supporting association executives and suppliers with continuing education, advocacy and career development resources. Susan oversees strategic marketing and communications efforts, including public policy, membership marketing, publishing, digital media, research, design/visual identity and public relations initiatives.

Ever feel overwhelmed by the prospect of updating, maintaining and growing your own blog? A team effort offers a solution. Find out how group blogging allows you to share duties and split revenue.

Karon Warren, ASJA, Moderator

For more than 10 years, Karon has worked as a freelance writer and editor for numerous publications, both consumer and trade. Her byline has appeared in such magazines as AirTran Airways' Go!, Cent$, QSR, Engagement 101, Weddings in Houston, Jezebel, and Wedding Dresses, among others. She has expanded her online presence through writing for sites like FamilyVacationCritic.com, TheSpaGals.com and CardRatings.com as well as her own online site, AllThingsLifestyle.net.

Kara Williams, ASJA

Kara co-owns and operates TheSpaGals.com and TheVacationGals.com, named the best independent travel blog by the North American Travel Journalists Association (NATJA) in 2010. Using solely her blog as a platform, Kara has secured lucrative writing, photography and consulting gigs for such travel-related outlets as Fodors.com, Suitetrip.com, GetawayPackages.com, HybridMom.com, Interval World and AAA Living. Other regular clients include Every Day with Rachael Ray, Ocean Home, FamilyVacationCritic.com and AffordableTours.com.

Nichelle Pace

As a mother of two boys, advertising account director and a proclaimed "fashion junkie", Nichelle decided to combine her creativity, advertising and marketing background, role as a mom, passion for fashion, and digital media expertise to launch STYLEMOM. Having heard chatter in the fashion industry, that some feel "moms have given up on fashion", Nichelle has made it her mission to prove otherwise, and has become a voice and evangelist for "fashionista" moms and 30-something women around the globe. Nichelle and STYLEMOM.com have been featured on the CBS Early Show, Essence Magazine, Fox Philadelphia Good Day and various local market media outlets.

Plenty of freelancers make good money even in this unpredictable economy. Learn the techniques successful freelancers use to thrive. Whether you're an experienced freelancer or just starting out, you'll come away with new money-making insights.

Kelly James-Enger, Moderator

ASJA member Kelly James-Enger has authored, coauthored, and ghostwritten 15 books, and more than 900 articles for national magazines. A contributing editor at The Writer, James-Enger's books on freelancing include Writer for Hire: 101 Secrets to Freelance Success, and Goodbye Byline, Hello Big Bucks: The Writer's Guide to Making Money Ghostwriting and Coauthoring Books .

Gina Roberts-Grey, ASJA

Susan Johnston

ASJA member Susan Johnston has covered business and lifestyle topics for publications including Bankrate.com, The Boston Globe Magazine, Parade Magazine, Self Magazine, US News & World Report, and The Writer. She's the author of LinkedIn and Lovin' It.

Samuel Greengard

Samuel Greengard is a past president of ASJA and an instructor at the UCLA Extension Journalism program. He has contributed to AARP The magazine, American Way, America West, Amtrak's Arrive, Discover, Hemispheres, Industry Week, Home, iQ, Southwest Spirit, Westways, Wired, The Writer and MSNBC/MSN online.

Bestselling writer Barry Eisler, author of the John Rain series, recently turned down a $500,000 deal from St. Martin's Press to self-publish his next two thrillers. Others are following suit. If they can do it, why not YOU? Learn everything you ever wanted to know about DIY publishing from expert independent publishers.

Mickey Goodman, ASJA, Moderator

Mickey is an Atlanta-based freelance writer whose articles have appeared in Thompson-Reuters, People, Veranda, Southern Living, Women's Wear Daily, Holmes, Canadian Architecture & Design and others. She co-authored a book with a Holocaust survivor who self-published. Mickey is an ASJA board member and the president of ASJA's Southeast Chapter.

Ahmad Meradji

Ahmad is the president & CEO of BookLogix Publishing Services, a full-service publishing company that offers a number of services for authors, as well as simply printing books in any amount desired. Previously he served as senior vice president, RSM McGladrey, an H&R Block company.

Don Seitz

Don is with Author solutions.

Michael Heath

Michael is with www.selfpublishing.com, "The Internet's Only Self-Publishing Superstore. Over 105,000 Books in Print."

Journalists looking to create a new revenue stream will find that grant writing taps into their journalism skills seamlessly. Use your ability to research, gather data and coalesce it into tight, clean copy in the world of grant writing. This panel will address why grant writing is a well-paying side job, how to get started as a grant writer and where to find work.

Theresa Sullivan Barger, ASJA, Moderator

Theresa is a freelance journalist who has written for Yankee, The Saturday Evening Post, CFO.com, Yale Public Health, The Conference Board and others. She began grant writing as a volunteer after taking a one-semester course at a local college and has worked as a contract grant writer since 2008 and has earned more than $1 million in grants for her clients. Despite devoting only about 5 percent of her work time to grant writing, about 13 percent of her annual income comes from it.

Waddy Thompson

Waddy is the author of The Complete Idiot's Guide to Grant Writing and teaches grant writing for New York University's Heyman Center on Philanthropy and Fundraising. He has held various fundraising and administrative positions for NYC arts organizations since 1982. He currently is executive director of the InterSchool Orchestras of New York, which provides an after-school music education program for NYC children 6 to 19.

Scot Scala

Scot is president of Scala & Associates and has been a development professional for 20 years. In addition to teaching grant writing for the University of Connecticut's Encore! Program, he provides grant research, grant compliance and review and a range of other services to nonprofit clients. With offices in Connecticut and Florida, he is an active member of the Grant Professionals Association and the Association of Fundraising Professionals.

Robin DeMattia, ASJA

Robin has been a freelance editor, writer and author as well as a public relations, marketing and development consultant for 20 years; credits include The New York Times, the Los Angeles Times Syndicate, Aetna, Reuters Health, the Robert Wood Johnson Foundation, Connecticut Post, Norwalk Hour, and many others. She is the author of Connecticut's Beardsley Zoo: The First 80 Years and contributing writer to two Rodale healthcare books.

Blogging linkbacks, reader interaction and the instant gratification of seeing your work days (not months) after filing are just a few added benefits that come with writing online. Hear from editors why content management systems can work, what SEO can do for your platform, how to save byline URLs forever, and other benefits you should tap into.

Sondra Forsyth, ASJA, Moderator

Sondra Forsyth is a Senior Editor at ThirdAge.com and Featured Blogger at DanceArt.com. A National Magazine Award winner, she writes for major magazines and is the author or co-author of eleven books. Sondra was Executive Editor at Ladies' Home Journal, Features Editor at Cosmopolitan, and Articles Editor at Bride's.

Myrna Blyth

Myrna was editor-in-chief and publishing director of Ladies' Home Journal for more then 20 years; founding editor-in-chief and former publishing director of More; author of Spin Sisters, a New York Times bestseller, and How to Raise an American. Currently she is editorial consultant for ThirdAge.com, the largest site on the web for baby boomer women. Previously she was editor-in-chief of BettyConfidential.com, which won MIN's Editorial Excellence award in 2010.

Julie Sherrier

Julie is the managing editor at CreditCards.com. She buys original, well-sourced reporting on personal finance issues from the consumer's perspective, especially as they relate to credit and debt. She's a former senior editor at Rellek Publishing where she worked on real-estate book titles and served as the ghostwriter for The New York Times bestseller Flip. Prior to that, she spent 15 years as a trade magazine editor and communications director.

Thinking like a potential corporate client can help you tap into a thriving income stream. Learn how to understand the demands that drive your potential clients as well as tips to find and market yourself to corporate clients.

Marian Calabro, ASJA, Moderator

Marian is the founder and president of CorporateHistory.net, a custom creator of history-themed books, videos and web sites. The firm's clients range from Fortune 200 companies to family-owned firms and nonprofits. As an author, Marian has chronicled the histories of The Clorox Company, The Pep Boys, and many other businesses.

Joan Detz, ASJA

Joan is the author of How To Write & Give A Speech. She writes speeches for major corporations around the world, coaches executives for speeches, prepares executives for media appearances, and teaches the "Joan Detz Speechwriting Seminar Series" and career workshops.

Rod Thorn

Rod is director of communications at PepsiCo. He has held similar positions at Kodak, IBM and Ketchum/Stromberg Consulting. A frequent presenter at national conferences, Rod is an expert on the evolving uses of social media and storytelling in business. He is also an accomplished speechwriter and playwright.

Barbara Krasner

Barbara Krasner (ASJA) heads the web content team for the Internet service arm of Reed Elsevier's LexisNexis unit and is a former director of marketing for AT&T and Alcatel-Lucent. An award-winning copywriter herself, she has hired staff and freelance writers over the last 20 years to create compelling content for direct marketing, sales collateral, customer websites, blogs, and more.

Writers tend to be isolated at home without co-workers. So it's no wonder you can benefit from a little bit of help from friends when you need to bounce off an idea, vent some steam or dish about a masthead move. Learn how to foster mutually supportive friendships among your writing colleagues. And hear experts define what, when, and how much to share -- and when, how, and to whom to say "No".

Irene S. Levine, PhD, Moderator

Irene is a psychologist and author who writes about relationships, travel, food, and lifestyle for print and electronic markets. She is the author of Best Friends Forever: Surviving a Breakup with Your Best Friend and blogs about friendship on The Friendship Blog, Psychology Today, and The Huffington Post.

Jackie Dishner, ASJA

Jackie Dishner, author of Backroads & Byways of Arizona, has been freelancing full-time since the mid- 1990s. A former construction news magazine editor for McGraw-Hill, she writes about architecture, design, lifestyle, self-development and travel. She relies heavily on her network to find mutual support, writing projects and motivation.

Sandra Beckwith, ASJA

Sandra Beckwith is a nonfiction writer and former award-winning publicist who teaches authors how to become their own book publicists. She publishes Build Book Buzz, a free e-newsletter for authors available at http://buildbookbuzz.com, and teaches the popular Book Publicity 101: How to Build Book Buzz e-course. Beckwith is the author of four nonfiction books including Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions, and the ghostwriter of several other books. She is a frequent contributor to consumer and custom publications and corporate newsletters.

Margie Goldsmith, ASJA

NYC-based Margie Goldsmith is an award-winning freelancer who has traveled to 118 countries and written about them all. She is a contributing writer for Elite Traveler, blogs for Huffington Post, and is travel editor of Women's Running. She contributes to Robb Report, American Way, Affluent Traveler, travelandleisure.com, and many others.

More than 150,000 of the world's top million websites use WordPress, from Ford Motor Company and Samsung to the New York Times and CNN. Whether you're a blogging veteran or hunting a platform for your portfolio site, this session will expose you to the world's most popular web content management system. Learn the difference between WordPress.com and WordPress.org, free theme templates and custom designs, widgets, plugins, RSS feeds and more. This session will be followed by a hands-on workshop where you can work directly with our panel of experts.

Damon Brown, ASJA, Moderator

Learn how to buff up your presentation to attract an agent's interest. You'll have the chance to hear several query letters and/or first pages from conference attendees' books-in-progress critiqued on the spot, by a panel of literary agents. To have your work considered for inclusion, please submit the first page only of your non-fiction book proposal (maximum of 250 words) *OR* a one-page query letter designed to accompany or precede your proposal. If you submit the first page of the actual proposal, please write a logline (one-sentence summary) of the book at the top. Do *NOT* put your name or contact information anywhere on your submission. All authors will remain anonymous. Submissions are due by April 1, 2012, and should be emailed to: firstpages@asja.org. We will read and critique as many as time allows. So write with passion. Maybe you will find your match.

Aline Alexander Newman, ASJA, Moderator

Aline is an award-winning freelance writer whose credits include Guideposts, Boy's Life, Highlights for Children, Family Fun and National Geographic Kids. She also writes a monthly history column for the Boonville Herald. Her new book, Ape Escapes! and More Stories of Animals Behaving Badly, is the first offering in National Geographic's new series, called Kids' Chapters. Besides being a freelancer, Aline is a certified teacher, with a Master's Degree from Syracuse University.

Regina Brooks

As president of Serendipity Literary Agency, Regina represents award-winning writers in fiction, nonfiction, and children's literature. A former senior editor, she is the author of Writing Great Books for Young Adults and the forthcoming You (Really) Should Write a Book. Regina serves on the faculty of the Harvard University publishing course and the Whidbey Island Writers MFA program. She also founded and directs the non-profit YB Literary Foundation for youth. In November 2010, Regina launched a new publishing imprint called Open Lens.

John Rudolph

John joined Dystel & Goderich Literary Management in 2010 with a focus on narrative nonfiction. He is actively looking for new clients with stories in the areas of music, sports, other performing arts, history, health/popular science, business, memoir, military history, and humor. He is always eager to discover fresh new voices and highly original stories regardless of category, but he's probably known best as a "boy book" kind of guy.

Whether you write sexual self-help, sex-related nonfiction or erotica, countless online markets and print publishers welcome your sex-themed writing. Successful sex writers share the game rules for pitching, crafting, publishing, and promoting sex-based articles and books. Learn what online article and print book editors are looking for, how to approach them, and how to deliver sex that sells.

Joan Price, ASJA, Moderator

Joan is the author of Naked at Our Age: Talking Out Loud about Senior Sex and Better Than I Ever Expected: Straight Talk about Sex after Sixty. She also runs the award-winning blog about sex and aging, NakedAtOurAge.com.

Steph Auteri

Steph is the co-author of 52 Weeks of Amazing Sex, and has written about sex for Playgirl, American Curves, Time Out New York, Nerve.com, The Frisky, and countless other publications.

Rachel Kramer Bussel

Rachel is the editor of more than 40 anthologies, including the Best Sex Writing series, Irresistible, Women in Lust, and Orgasmic. She's a sex columnist for SexIs Magazine and blogs for Lustylady.

Rae Padilla Francoeur

Rae is the author of the erotic memoir Free Fall: A Late-in-Life Love Affair. She writes fiction and nonfiction, and works as a journalist and editor.

If you're not getting paid to write humor, you're wasting a perfectly good funny bone. Witty repartee and wise cracks can net you some serious cash. And this panel of experts will dish on how a few good laugh lines can turn into great bylines.

Michele Wojciechowski, ASJA, Moderator

Michele is a national award-winning freelance writer and humorist who writes the weekly humor column, Wojo's World™. In addition, her writing has appeared in the LA Times Magazine, Family Circle, Boys' Life, the BaltimoreSun.com, PT in Motion, Maryland Life, Baltimore magazine, and Baltimore's Child, among many others. She writes and performs standup comedy, including at the 2010, 2008, and 2006 Erma Bombeck Writers' Workshops.

James Mendrinos

Jim Mendrinos began writing comedy for TV when he was just 19 years old. Over the years, Jim has contributed jokes to many late night television shows including SATURDAY NIGHT LIVE'S WEEKEND UPDATE featuring Colin Quinn. He is respected in the comedy industry, so much so that he was asked to author "The Complete Idiot's Guide to Comedy Writing" (Alpha Press, © 2004.) A seasoned standup comedian, Jim and his comedy have been featured on stages around the world. He's brought his special brand of funny to SiTV, where is is a cast member on "Latino 101," and he has also appeared on Comedy Central, The Fox News Network, HBO, and the BBC.

Jenny Hagel

Jenny Hagel is a TV writer and comedy performer in New York City. She is currently Head Writer of MTV's pop culture show 10 on Top. Other writing credits include The Big Gay Sketch Show (Logo Network), the NewNowNext Awards (Logo Network), political comedy videos for The Economist's website and the original web series Feminist Rapper. Jenny was recently named one of Go Magazine's 100 Women We Love. She performs weekly at the UCB Theatre in NYC.

Barry Dougherty

Barry Dougherty is the author of many humor books, including "A Hundred Years, A Million Laughs: A Centennial Celebration of the Friars Club" (Emmis Books June 2004) with a foreword by Richard Lewis, which celebrates a hundred years of the Friars Club through photographs and stories culled from Barry's interviews with various celebrities. Barry has also written jokes for roasts and speeches for Friars Club testimonial dinners, recently as head writer for the Friars Roast of Quentin Tarantino and Testimonial Dinner in honor of Larry King. He has produced several events for the Friars, some of which include author book signing parties, movie screenings, and a party to celebrate the final episode of Seinfeld. Barry was the on-camera host to the Ghost Hunters film crew investigating the Friars Club building on the SyFy Channel. He served as consultant on the PBS documentary Make Em' Laugh and has been a panelist and judge at the NY and NJ Comedy Festival standup comedy competitions. Barry currently writes a monthly column on 15minutesmagagzine.com called "The Friars Frolics."

Dan Zevin

Dan Zevin is the author of Dan Gets a Minivan: Life at the Intersection of Dude and Dad, coming in hardcover this spring from Scribner. His previous book, The Day I Turned Uncool: Confessions of a Reluctant Grownup, was optioned by Adam Sandler's Happy Madison Productions. A finalist for the Thurber Prize for American Humor, Dan has followed his readers through each phase of life, from post-college coping (Entry-Level Life) to tying the knot (The Nearly-wed Handbook) to developing a disturbing new interest in lawn care and wine tastings (Uncool). And that was all before he had kids. Which leads us back to this minivan situation. Dan has been a comic correspondent for National Public Radio's WBUR, the humor columnist for Boston Magazine and the Boston Phoenix, and a contributor to national publications including Rolling Stone, Maxim, Details, Elle, and Glamour. He also wrote an original sitcom pilot for CBS and Warner Brothers.

When you're back home with an armful of great contacts and tons of great ideas swirling around your head you'll need a solid plan of attack. Veteran freelances and editors share their tips and tricks for effective post-conference follow up to use the information you gathered at the conference to advance your career to the next level.

Jennifer L.W. Fink, ASJA, Moderator

Jennifer is a health, medicine and parenting writer; print credits include The Saturday Evening Post, Parents, Scholastic Parent & Child, Current Health Teens, Boys' Life and others; online credits include iVillage.com, Healthline.com, NursingLink.com and bestnursingdegree.com.

Hannah T. Hudson

Hannah is a senior contributing editor at Scholastic Professional Media, where she develops content and special features for Instructor, Administrator, and Parent and Child magazines. She loves to find the untold stories in education as well as tips that truly make teachers' and parents' lives easier. Hannah also specializes in curriculum development, education marketing, and children's literature.

Stephanie Cajigal

Stephanie is an editor within the medical publishing division at John Wiley & Sons. She currently manages all print and digital responsibilities related to ENT Today, a newsmagazine for ear, nose and throat physicians. She also edits news sections for several medical journals as well as an e-newsletter targeted to hospital-based physicians. Previously, she was managing editor of Wiley's Health for Women and associate editor at Neurology Now.

Jennifer Nelson, ASJA

Jennifer has been freelancing fulltime for over 13 years. Her credits include Self, Shape, Women's Health, O, The Oprah Magazine, and many others. She also writes for MSNBC and WebMD and teaches Stiletto Boot Camp at Mediabistro.com. She has just finished her first book, Stiletto Nation: Inside the Perfumed Pages of the Women's Magazine Industry.

Whether you are interviewing a movie star or bereaved parents, asking the right questions is the key to getting the story. But what about the subject who doesn't like to share? Who answers every question with "yes" or "no?" This workshop will offer tips and techniques for getting the information you need.

Roberta Wax, ASJA, Moderator

Roberta has interviewed everyone from rock stars to presidential candidates; from Michael Jackson to the King of Norway. As a former reporter with United Press International and now as a freelancer, she has asked questions about everything from parenting and medical issues to business and entertainment. Her credits include the Los Angeles Times, Emmy, Westways, L.A. Parent, Belle Armoire, Los Angeles, RN Times, UCLA Magazine, Animation Magazine and more. She also teaches journalism and feature writing through the University of California, Los Angeles, Journalism Extension, and the Writer's Program.

Bring your laptop, netbook or tablet-and all your burning WordPress questions-to this hands-on workshop session. Panelists will work in small groups with attendees, addressing three core areas of WordPress management: design, technology, and content strategy. Get personalized help taking your blog or site content to the next level, installing the latest plugins, or adding that Facebook Like button you always wanted. WiFi and ample electrical outlets will be provided.

Damon Brown, ASJA, Moderator

The Internet and eBooks are driving a world of change in the health book market. Find out what it takes to write and market books about health and nutrition topics in today's market.

Emily Paulsen, ASJA, Moderator

Emily has written about health and healthcare for more than 20 years. Her clients include health organizations, trade publishing companies, and government agencies. She has contributed to several consumer health books, including Healthy Hearts, American Medical Women Association's Complete Family Health Book and Good Housekeeping Illustrated Guide to Women's Health.

Meredith Barnes

Meredith Barnes is an associate agent and Digital Strategist and Subsidiary Rights Manager at Lowenstein Associates, a NYC-based literary agency. In her tenure at Lowenstein Associates, she has built the agency's digital strategy from the ground up, including platform and social media coaching, website consultation, and ebook strategy development.

Meghan Stevenson

Meghan Stevenson is an Associate Editor at Hudson Street Press and Plume (Penguin Group USA) specializing in nonfiction. She loves to work on books that help people change and improve their lives through the application of specialized research, from science-based prescription (WHY WOMEN NEED FAT, January 2012) to the application of academia to everyday life (THE DYSLEXIC ADVANTAGE, August 2011.)

Tom Holland

Tom Holland is an exercise physiologist and the author of several health and fitness books including Beat the Gym: Personal Trainer Secrets Without the Personal Trainer Price Tag, The Marathon Method and The 12-Week Triathlete: Train for a Triathlon in Just Three Months.

Writing online is a legitimate market for freelance writers. Business publications pay especially well, with rates as high as $1 or $2 per word. Hear editors from online business markets, including Fortune and CNN Money, describe what they're looking for in freelancers, and how to break in.

Katherine Lewis, ASJA, Moderator

Katherine is an award-winning writer on money, work and family; print credits include AARP Bulletin, Money, NY Times, Parade, USA Today magazines, Washington Post magazine; online credits include Fortune, Slate, MSN Money, About.com, Bankrate.com, Fiscal Times.

Scott Olster

Tania Padgett

Tania is an award-winning journalist with almost 20 years of experience. Currently, she is an editor at CNNMoney, where she oversees the small business coverage. Tania has edited and written about a wide range of subjects including business, arts and entertainment, lifestyle and more at Newsday, American Banker and Black Enterprise. She also heads up her own book editing consultancy.

MP Dunleavey

Even if your technical skills don't extend beyond setting up a blog, you can learn to write about technology topics. The market for technology writing remains strong, even as others have seen downturns. Experienced technology writers and editors explain how to research and write about these topics and what editors are looking for in a pitch.

Minda Zetlin, ASJA, Moderator

Minda is the vice president of ASJA. She's a regular contributor to many technology-related publications and websites, including Computerworld, and the technology section of Inc.com. She is co-author of The Geek Gap: Why Business and Technology Professionals Don't Understand Each Other and Why They Need Each Other to Survive.

Yes, you can really make money blogging. And this panel will breakdown the barriers to attracting advertising and sponsorships as well as touchon the debate of selling goods on blogs, and the relationship between conflicts of interest between journalists and bloggers.

Michele C. Hollow, ASJA, Moderator

Michele writes the animal advocacy blog Pet News and Views. She actually is making money with her blog thanks to advertisements and sponsorships. Her blog also raised over $40,000 for animal shelters in the U.S. She is the author of The Everything Guide to Working with Animals and writes about health, travel, and other lifestyle topics.

Adnaan Wasey

Adnaan is an online journalism veteran who has contributed to some the nation's most prestigious news and information brands, including PBS NewsHour, WNYC New York Public Radio and the documentary series POV. He's the editor of the film blog at the Webby Award-winning POV and owner of the digital media company Science Bistro, which makes the event website builder Festology and other social apps.

Megan McWilliams

Megan is a recovering magazine publisher, current radio show host, author, pro blogger and multi-media content producer who has successfully applied her experience and skills to extol the value of healthy, sustainable living. Megan's 'The Green Divas Radio Show', podcast, audio vignettes and blog features fun and low-stress ways to go a deeper shade of green, while maintaining some comfort and style. The radio show and podcast go out to a targeted audience of over 20 million people per month.

Allan Hoffman

Allan is the technology columnist for The Star-Ledger, New Jersey's largest daily newspaper, where he writes about social media, startups, and Internet culture and trends. He is the author of Create Great iPhone Photos, a book with tips and tricks for generating photographic effects, applying filters, and manipulating your images-all right on your iPhone. He runs a popular blog about iPhone photography, What I See Now, and also blogs at Web100. His work has appeared in Newsday, The New York Times, Wired.com, and many other magazines and newspapers.

Carol Bryant

Carol is the creator of Fidose of Reality, an award winning blog for dog owners. She is also social media and PR director for FIDO Friendly magazine. Carol is a frequent media contributor, having appeared on Animal Radio and Oprah Radio's Gayle King Show, WBAL-TV, and News12CT. She has built a large following for Fido Friendly and Fidose of Reality. She is also the recipient of DogTime Media's "Best Dog Blog".

Surprise! Writing about matters near and dear to your heart and making money do mix. Successful writers share their passionate insights and distinguished experts tell you how you can successfully mix your mission with commerce and build your platform - all without running afoul of the IRS.

Echo Garrett, ASJA, Moderator

An award-winning journalist and author, Echo's work has appeared in more than 75 national publications both online and print. Her credits include Parade, Delta Sky, and WebMD. She is the author of 10 books. Her latest -- Why Don't They Just Get a Job? One Couple's Mission to End Poverty in their Community; My Orange Duffel Bag: A Journey to Radical Change; and Career Mapping: Charting Your Course in the New World of Work -- have all focused on helping people in some way.

Bring your resume and your reset button. In this workshop we will bust myths surrounding ghostwriting and show how experienced writers can break into the specialty with the help of a properly crafted package. You'll learn how to give your resume a ghost-centric makeover and what you can use to market yourself as a ghostwriter. We'll hear from those who hire ghosts and how you can use your revamped marketing package to get ghosting gigs.

Ellen Neuborne, ASJA, Moderator

Ellen is a writer, editor and ghostwriter living in New York City. She's ghosted more than a dozen books and is a frequent speaker on the topic of ghostwriting. She developed an online course "The Writer's Guide to Ghosting" for writers who want to break into the specialty.

Dan Gerstein

Dan Gerstein is the founder and president of Gotham Ghostwriters, New York City's only world-class, full-service writing firm. Gotham Ghostwriters specializes in sophisticated, long-form writing (such as books, speeches, articles/op-eds, white papers, and corporate reports) for clients in the thought leadership arena.

David Wilk

David Wilk is a publishing industry veteran with broad experience in book publishing, sales, distribution, marketing and online communities. He operates Creative Management Partners, providing content creators and owners with a full range of publishing services, from editorial development through production to sales and marketing programs.

In an era when management guru Peter Drucker said, "Every single social and global issue of our day is a business opportunity in disguise," there are virtually unlimited opportunities for journalists to cover green topics, including climate control, sustainable business, cutting-edge science, and green education and careers. This session will help you find and break into these markets, including the growing world of apps and online news. An agent and editors from high-profile magazines and book publishers will talk about what "green" journalism means for 2012.

Christopher Johnston, ASJA, Moderator

Christopher has published more than 3,000 articles in his career as a freelance journalist. His articles have appeared in American Theatre, Cleveland, Continental, Crain's Cleveland Business, Northern Ohio Live, The Plain Dealer, Progressive Architecture, Scientific American, and Urban Land . Currently, he is co-authoring a book about the Appreciative Inquiry strengths-based management process with its founder, David Cooperrider, and researching a biography of Frederick C. Crawford, founding chairman of TRW Inc.

David Biello

David Biello is the award-winning online associate editor for environment and energy. He joined ScientificAmerican.com in November 2005 and has written on subjects ranging from astronomy to zoology for both the Web site and magazine. He has been reporting on the environment and energy since 1999. He is the host of the 60-Second Earth podcast, a contributor to the Instant Egghead video series and author of a children's book on bullet trains.

Luba Ostashevsky

Luba Ostashevsky is senior editor in trade books at Palgrave Macmillan, where she edits the science, history, and current events lists. Recent titles include The New Cold War by Ed Lucas, Brazil on the Rise by Larry Rohter, the bestselling A Slave in the White House by Elizabeth Taylor and Stephen Hawking by Kitty Ferguson. She holds a masters in Renaissance Studies from Yale University.

Maria Streshinsky

Editor in Chief Maria Streshinsky comes to Miller-McCune from The Atlantic in Washington, D.C., where for four years she served as managing editor, responsible for editorial production of the 154-year-old magazine. At The Atlantic, she managed a staff of more than 25 editors, art directors, and interns. She also edited a variety of stories. She developed The Atlantic's Fiction-for-Kindle program with Amazon, working with such authors as Christopher Buckley, Joyce Carol Oates, and Paul Theroux. In 2009 she won the Atlantic Media Company 2009 Chairman's Award, for editing excellence. Before The Atlantic, Maria spent two years at the U.S. Department of the Interior as a program analyst working on Indian Affairs issues. After graduating from University of California, Santa Cruz with a B.A. in Comparative Literature in 1991, she began a career in magazine journalism with VIA, the AAA magazine in San Francisco. She was managing editor before leaving to do contract work as a freelance writer, editor, and consultant for, among others, Mother Jones, Washingtonian, and Child magazine.

Nina Ryan

Nina Ryan is an independent literary agent and freelance editor who has worked in book publishing for twenty years. From her work with the Cowles-Ryan Agency, The Palmer & Dodge Agency in Boston (now Kneerim & Williams), and as an editor at Random House she brings substantial experience to the process of evaluating, editing, developing, and marketing books and book proposals for mainstream publication. She has worked closely with a number of writers to develop book proposals and manuscripts for books published by Alfred A. Knopf, Henry Holt & Co., Doubleday, Macmillan, Walker Books and other major publishers. She received an MA from the Columbia School of Journalism, and a BA from the University of Pennsylvania.

Science pervades our society, and there's a strong market for stories that help readers understand it. Learn what stories science and technology magazines are looking for and get tips on how to craft them.

Dan Ferber, ASJA, Moderator

Dan is a correspondent for Science, and contributor to Popular Science, Wired, Reader's Digest and others. He is the coauthor, with the late Paul Epstein, MD, of Changing Planet, Changing HealthM.

Pam Weintraub

Pam is the features editor for Discover magazine.

David Biello

David is the associate editor for environment and energy at Scientific American.

Brendan Borrell, ASJA

Brendan is a contributor to Smithsonian, Scientific American, the New York Times and many other publications.

Linda Marsa, ASJA

Linda is a contributing editor at Discover.

After your pub date, the fun really begins. This panel will discuss everything from maximizing publicity to dealing with negative reviews; book tour fantasy vs. reality; being your best on television and radio; and what you can to do promote sales while preserving your sanity.

Kelly McGonigal, ASJA, Moderator

Kelly is the author of The Willpower Instinct and Yoga for Pain Relief. A blogger for Psychology Today and Mindful.org, she's a regular contributor to IDEA Fitness Journal, Shambhala Sun, and Yoga Journal. Appearances include The Today Show, NPR, O! Magazine, and the New York Times.

Jenny Blake

Jenny is the author of Life After College: The Complete Guide to Getting What You Want. A blogger, speaker, and writer's coach, her media appearances include Forbes.com, US News & World Report, CNN.com, and the Wall Street Journal.

Meghan Walker

Meghan, of Tandem Literary Publicity & Marketing, has worked with debut authors and repeat bestsellers on nearly every kind of book imaginable, from literary fiction and memoirs to self-help and narrative nonfiction.

The news. Your travels. Trends. Ideas can come from anywhere you are or wish to go. The trick is selling them to your editor, publisher or agent. This panel has the scoop on what works--and what doesn't.

Jackie Dishner, ASJA, Moderator

Jackie is the author of Backroads & Byways of Arizona. Whether it's travel, lifestyle or self-development, she brings experiences to life! Published credits include several AAA publications, Arizona Highways, Fast Company, HGTV.com, Sunset, The Writer, Wine Enthusiast, and many others.

Joanne Cleaver, ASJA

Since 1981, Joanne has been a freelance business journalist, widely published in national and regional publications. The author of three business growth books, her latest is The Career Lattice, out this month by McGraw Professional.

Sree Sreenivasan, a regular fixture at the ASJA Conference, is back with a grab bag of his latest tips, tricks and thoughts about the changing world of social media and how it affects your work and life. You will leave, as always, with new ideas you can implement right away. Come prepared to take lots of notes.

Sree Sreenivasan, Moderator

Sree Sreenivasan is a professor and dean of student affairs at Columbia University's Graduate School of Journalism, where he teaches in the digital media program, including social media and digital entrepreneurship. He is a technology expert, specializing in explaining technology to the general public. For more than eight years, he served as technology reporter for WABC-TV and WNBC-TV in NYC and now occasionally appears on various TV shows (on CNN, NBC, CBS and elsewhere) to talk tech. From 2008-11, he helped launch DNAinfo.com, a Manhattan news site with Joe Ricketts, Ameritrade founder (and new owner of the Chicago Cubs). The site was named one of the six hottest news startups of 2010 by BusinessInsider. He has written articles for The New York Times, BusinessWeek, Rolling Stone, National Journal, Bloomberg, Forbes and Popular Science. He is co-founder of SAJA, the South Asian Journalists Association, a group of 1,000+ journalists across the US & Canada. In 2009, he was named one of AdAge's 25 media people to follow on Twitter and in 2010 was named one of Poynter's the 25 most influential people in social media. He is creator of such learning opportunities as Social Media Weekend, Social Media One-Night Stand and more.

Writing nonfiction for children requires a unique set of skills. Respected children's writers and professors of children's nonfiction share their tips and advice as they explore the wide range of markets open for freelancers interested in breaking into this market.

Elizabeth Boskey, ASJA, Moderator

Elizabeth loves writing nonfiction for children. To her, science is just another story - one where new chapters are constantly being written. Although these days most of her science writing is for adults, Elizabeth is the author of America Debates: Genetic Testing, and she has several ideas for other children's science books simmering on her mental back burner.

Hettie Jones

Hettie's 23 books for adults and children include the middle-grade How to Eat Your ABCs, A Book About Vitamins, and the YA Big Star Fallin' Mama, Five Women in Black Music. She teaches memoir at the 92Y and for the last nine years has taught Writing for Children in the New School's MFA Writing Program.

Peggy Thomas

For twenty years Peggy Thomas has been writing award-winning nonfiction for children and teens, including Farmer George Plants a Nation and For the Birds: The Life of Roger Tory Peterson. Mostly recently she used her research skills to dissect the art and craft of nonfiction in Anatomy of Nonfiction: Writing True Stories for Children, with co-author Margery Facklam. See more at www.Peggythomaswrites.com.

Liz Sonneborn

Liz Sonneborn is a freelance writer living in Brooklyn, New York. A graduate of Swarthmore College, she has written more the eighty works of nonfiction for young readers. Her books include A to Z of American Indian Women (Facts On File, 2007), The American West: An Illustrated History (Scholastic, 2002), The Great Black Migrations (Chelsea House, 2010), and Wilma Mankiller (Marshall Cavendish, 2011).

Beauty may be in the eye of the beholder, but it's also in the eye of a writer's pocketbook. Learn how the latest skin care and makeup trends can earn you big bucks in this tell-all panel.

Melanie Haiken, ASJA, Moderator

Melanie has written about health, beauty and fitness for national magazines and websites for more than a decade. Her features have appeared in MORE, Ladies' Home Journal, Fitness, Health, Real Simple, Yoga Journal, and her cover lines have shouted from supermarket shelves. She writes the Adventures in Health column for Forbes.com, is a Senior Editor at Caring.com, and has her own blog, www.Health-Conscious-Travel.com.

Lynya Floyd

Lynya Floyd, Health Director at Family Circle magazine, is a wellness expert, fitness enthusiast and award-winning journalist. At Family Circle, Ms. Floyd is responsible for overseeing and developing health-related content for moms of tweens and teens and their children. This includes a special monthly editorial focused on kids and health. An advocate for women and family health issues, Ms. Floyd appears regularly on nationally syndicated television including NBC, FOX and National Public Radio to speak about women and family health, fitness, and parenting. Prior to joining Family Circle, Floyd served as Senior Editor at Essence magazine covering women's health topics. Floyd also co-edited ESSENCE's The Black Woman's Guide To Healthy Living (Time Inc Home Entertainment, January 2009). Ms. Floyd also worked at a variety of prominent women's magazines including Glamour, Seventeen, Heart & Soul and Parenting. Her stories have appeared in Cosmopolitan, Fitness, Money and newspapers across the country while writing as an Associated Press reporter. She received her B.A. in English from Harvard University. She's a member of the Association of Health Care Journalists and the National Association of Black Journalists.

Genevieve Monsma

Genevieve is the Beauty Director of More magazine. She has covered the beauty market for more than 15 years, reporting on hair, skin, and makeup for a wide variety of readers. She was previously the Deputy Beauty Director of Marie Claire, the Beauty Director of Shape, the Beauty Director of CosmoGirl, and the Associate Beauty Editor of Redbook. She has also appeared as a beauty expert on MTV, VH1, the Today Show, and The Early Show.

Susan Moynihan

Editor in Chief, SPA and Destination Weddings & Honeymoons

Essays are exciting to write but often difficult to sell. In this seminar, we will explore ways to add or find the marketability factor, so editors cannot reject--and you get your story paid for and published.

Sally Stich, ASJA, Moderator

Sally has been a freelance writer for 26 years. Her essays have appeared in Parents, Working Mother, Woman's Day, Country Accents, among others. Though the bulk of her writing is feature stories,her most satisfying work is essay writing.

Raise your hand if you don't like math. Yeah, we know. You became a writer so you wouldn't have to do math--only to find out that the darned stuff is everywhere. From business reporting to calculating a project rate, you can count on doing some basic math. In this workshop, learn simple tricks to firm up your math muscle.

Laura Laing, ASJA, Moderator

Laura, the author of Math for Grownups, has written for Parents, American Baby, Pregnancy, Parade, The Advocate, and AAA Traveler. Her clients include Association of University Centers for Disabilities, Kennedy Krieger Institute, University of Baltimore, Harford Insurance Company, and Apex Learning.

Michelle Rafter, ASJA

Michelle (@MichelleRafter) is a long-time journalist who reports on careers, technology and business and works as an online editor and content strategist. She's a regular contributor to Crain's Workforce Management, SecondAct.com, BlogHer and Edmunds.com. Her work has appeared in Portfolio.com, Inc.com, Reuters, the Los Angeles Times, the Orange County Register, The Industry Standard, Oregon Business and other consumer and business publications. She's maintains the writers' blog, WordCount: Freelancing in the Digital Age, runs the annual WordCount Blogathon and hosts the monthly #wclw writer chat.

Everyone's got an opinion. And why not get paid for yours? In this hands-on workshop, learn the art of crafting criticism and the business of getting paid for it. This workshop will feature a panel of experts, including editors and critics, followed by a break-out session in which your own review -- books, food, music or whatever your passion -- is critiqued by one of the panelists.

Sona Charaipotra, ASJA, Moderator

Sona writes about celebrity, entertainment, and parenting for The New York Times, People, American Way, The Knot, Modern Bride and others. Her online credits include MSN TV, The Daily Beast, iVillage, ABC News, MTV, AOL, TeenPeople.com, Premiere and others.

Bruce Fretts

Bruce Fretts is Articles Editor of TV Guide Magazine and writes the wildly popular "Cheers & Jeers" column. He came to TV Guide in 2003 and has penned cover stories on such shows as Project Runway, The Daily Show with Jon Stewart and Desperate Housewives. Fretts also writes the daily "Cheers & Jeers" blog on tvguide.com. You can follow him on Twitter @brucefretts and read his movie reviews on his new blog Frettsonfilm.com.

Thelma Adams

Thelma Adams' debut novel Playdate came out in January 2011, and will be published in paperback in March 2012. She is currently a Yahoo! Contributing Editor and her column "Thelma Adams on Reel Women" runs on AMC Filmcritic.com. She was the film critic at Us Weekly for eleven years from 2000 to 2011, following six years at the New York Post. She has twice chaired the New York Film Critics Circle. She has written for The New York Times Magazine, O: The Oprah Magazine, Marie Claire, More, Interview Magazine, The New York Times, The international Herald Tribune, Cosmopolitan, Self, and The Huffington Post.

Your digital presence can make or break your business, so it's always good to have a social media CAT scan. Sree will publicly critique the Facebook, Twitter, YouTube and other digital aspects of a select number of organizations. He'll look at healthy and unhealthy "tissue" and provide constructive feedback on how best to connect with your audiences. And we'll all learn together. If you want to be a guinea pig, um, volunteer your own social media profile for analysis, please email asjaevents-AT-asja.org with the subject line "Sree CAT scan" and include links to your social media accounts. We will select about a half-dozen to review on stage.

Sree Sreenivasan, Moderator