By Wendy Meyeroff
When I started my BlogTalkRadio show on cost-effective marketing, Piggy Bank Promotions (PBP), in 2011, I was disappointed (though not truly surprised) to see how many small business owners and entrepreneurs still didn’t understand what marketing their business meant.
Today the biggest mistake everyone still makes is believing that marketing is advertising…and that, in turn, makes it unaffordable.1 Comment
By Tania Casselle
Any freelance writer who spends hours calculating business use of home expenses for their tax return might shout a fervent “hurrah!” when they hear about the new simplified home office tax deduction option for 2013. But writer beware – the easy option could cost you dollars.Leave a comment
By Janice Lynch Schuster
I had a degree in math, and a passion for writing poetry. As a brand-new MFA student in the late 1980s, I hoped not just to learn all that I could, but to show off what I could do. A since-dead writer, quite famous at that time, was offering a workshop on nonfiction, which I had little experience writing. I no longer remember the assignment, but for some reason, thought I should write something light and silly.
A few weeks later, my paper came back, with a note scrawled by that famous hand in scorching red ink across the top. I no longer remember his exact phrasing, but the general message was that I had composed the most idiotic thing he had ever read, and he marveled that I was in a graduate degree program. My piece had made me laugh–his note made me cry.5 Comments
By Margie Goldsmith
You’re stuck – you’re sitting at your computer with a blank screen and no brilliant thoughts. You try your first sentence but it’s awful, so you hit the delete button. Or maybe you’ve already got a great lede but you can’t get past the first paragraph and the piece is due tomorrow. What do you do? Head for the refrigerator for a quick fix? Call a friend? Stall by posting on twitter or Facebook?
Those are all time killers and won’t solve the problem. How do you find inspiration when you’re stuck? Move a muscle and change a thought.2 Comments
By Jane Gardner
“What are you working on now?” a friend recently asked me.
“A little bit of this, a little bit of that.” I replied. Her raised eyebrows made me continue “Well, I just finished a magazine article for high school chemistry students but I’m also writing a book about setting up a budget for high school kids reading at a 1st grade level. I recently finished a first draft of a historical fiction novel about the Mona Lisa for middle school kids who aren’t big fans of reading, and I am working on a proposal for a nonfiction book about zombies for 4th graders struggling to read at grade level.”3 Comments