Corporations, nonprofits, associations, custom publishers, marketing agencies and others need expert content for each project. Professional freelance writers and editors have the skills that are sought by these groups. This is a partnership with success written all over it…when you make the right connections. ASJA’s Content Connections is a new conference created to connect professional freelance writers and editors with those in the business world who need their expertise.
Join us for a full day of sessions designed to appeal to everyone in the content industry—freelance writers and other creatives new to the marketplace, those who are in it and want to rev up their businesses, and those in the business world who hire and work with content creators. Lunch and a networking reception are included on Thursday, plus an optional half-day of intensive sessions on Friday to round out your experience.TRAVEL AND HOTEL INFORMATION.
Thursday, November 7 • 10am - 7pm
The Evolution of Pulitzer-winning Story Platforms, from Print to Tablet with Ron Smith, Assistant Managing Editor, Milwaukee Journal Sentinel. Learn how the storytelling and digital tools evolved for each successive Pulitzer-prize-winning project published by the Journal Sentinel — three in the past five years. Regionally renowned for his wit and warmth, Ron will show how freelancers and content marketers can adopt and adapt the Journal Sentinel's winning strategies.
Dan Davenport is Content Director for Meredith Xcelerated Marketing (MXM), a content-powered engagement agency that creates content-centric programs to help clients build stronger relationships with their customers. Dan and his teams work with leading brands such as Lowe’s, Kraft, Volkswagen, Bank of America and Chrysler to develop and implement engaging and industry-leading marketing platforms. MXM is a 700-person global agency whose work across all channels—mobile, social, digital, video and print—is built upon the abiding power of storytelling.
After the morning keynote presentation, three tracks of programming through the day focus on information for anyone involved in the creative end of content:
New to freelancing? Start smart and strong with expert guidance.
Established content entrepreneur? Tank up for growth and take your business to the next level.
Do you work with content creatives in a company, association, nonprofit or other organization? Here’s where you can start or fine-tune your content strategy.
Matched meetings of creative professionals with the content publishers who need them. If you’re a writer seeking your future best client, or a business in need of quality writers to produce your content, this is the place. (Optional, additional fee applies; see registration.)
Friday, November 8 • 9am - 12:30pm
(optional, additional fee applies; see registration for details)
Roll your sleeves up and learn best practices and real-world tactics for success at one of these intensive sessions.