ASJA Direct - Donna Talarico

Donna Talarico is an independent writer and content marketing consultant, and she also is the founder of Hippocampus and its books division and annual conference, HippoCamp.

Donna has more than two decades of experience in marketing and communications, and about half that time has been in higher education. She speaks at higher education and publishing conferences, writes an adult learner recruiting column for Wiley, and has contributed to Guardian Higher Education Network, The Writer, mental_floss, Games World of Puzzles, and others. Her creative nonfiction appears in The Los Angeles Review and The Los Angeles Times.

Donna teaches or has taught about branding and digital identity in several graduate creative writing programs, including Wilkes University and Rosemont College, as well as at Pennsylvania College of Art & Design.

Click here to access the recording

In the podcast, Donna spoke with journalist and writing coach  Estelle Erasmus about the following:

  • The mission of Hippocampus Magazine
  • What she looks for in an essay
  • Submission tips for literary writers
  • The Hippocamp conference 
  • Some of her most popular essays
  • Her new book publishing arm 

 Read Estelle’s interview with Donna Talarico

Follow Estelle Erasmus on TwitterFacebookInstagram and on her website for publishing advice and editor interviews

Links: - this was featured on LongReads in a revised format and as a three-part package.  (this was also printed in the Hippocampus anthology) - (also published in the anthology) - was one of the first experimental/hybrid pieces we accepted; it was also in our print anthology. 

Donna’s LA Review Essay, "Things That Aren't Theirs":

One of Donna’s articles for The Writer  which shows how, professionally, she tries to use her marketing/communications experience to help literary writers...

Hippocampus Magazine social media links

Twitter and Instagram (@hippocampusmag) and Facebook  

Books: Dig: A Personal Prehistoric Journey by Sam Chiarelli -- part-memoir, part science and nature & all dinosaur -- is available for preorder. Learn more or order here.

  • A blank piece of paper is God's way of telling us how hard it is to be God.
    – Sidney Sheldon
  • A critic is a man who knows the way but can't drive the car.
    – Kenneth Tynan
  • A good many young writers make the mistake of enclosing a stamped, self–addressed envelope, big enough for the manuscript to come back in. This is too much of a temptation to the editor.
    – Ring Lardner
  • A young musician plays scales in his room and only bores his family. A beginning writer, on the other hand, sometimes has the misfortune of getting into print.
    – Marguerite Yourcenar
  • All the words I use in my stories can be found in the dictionary – it's just a matter of arranging them into the right sentences.
    – Somerset Maugham
  • Asking a working writer what he thinks about critics is like asking a lamppost how it feels about dogs.
    – Christopher Hampton
  • Being a writer is like having homework every night for the rest of your life.
    – Lawrence Kasdan
  • Copy from one, it's plagiarism; copy from two, it's research.
    –Wilson Mizner
  • Everywhere I go I'm asked if I think the university stifles writers. My opinion is that they don't stifle enough of them.
    – Flannery O'Connor
  • I just wrote a book, but don't go out and buy it yet, because I don't think it's finished yet.
    – Lawrence Welk
  • I love deadlines. I like the whooshing sound they make as they fly by.
    – Douglas Adams
  • I'm writing a book. I've got the page numbers done.
    – Stephen Wright
  • It took me fifteen years to discover I had no talent for writing, but I couldn't give it up because by that time I was too famous.
    – Robert Benchley
  • It's a damn poor mind that can only think of one way to spell a word.
    – Andrew Jackson
  • Most writers can write books faster than publishers can write checks.
    – Richard Curtis
  • No fathers or mothers think their own children ugly; and this self–deceit is yet stronger with respect to the offspring of the mind.
    – Miguel de Cervantes Saavedra
  • There are three rules for writing the novel. Unfortunately, no one knows what they are.
    –Somerset Maugham
  • Writing a novel is like paddling from Boston to London in a bathtub. Sometimes the damn tub sinks. It's a wonder that most of them don't.
    – Stephen King
  • Writing a novel is like spelunking. You kind of create the right path for yourself. But, boy, are there so many points at which you think, absolutely, I'm going down the wrong hole here.
    – Chang–rae Lee
  • Your manuscript is both good and original, but the part that is good is not original, and the part that is original is not good.
    –Samuel Johnson